At this capacity, I am working on new ways of improving the content and how it's delivered in the digital environment. The disruption of the digital devices and specifically smartphones have presented new changelings for all media sectors, and change is imminent.My main tasks are to prepare plans and concepts for the shift in media, research consumer behavior and expectations, identify trendsetter ideas and ideation, conceptualization, and prototype development for innovative, creative… Show more At this capacity, I am working on new ways of improving the content and how it's delivered in the digital environment. The disruption of the digital devices and specifically smartphones have presented new changelings for all media sectors, and change is imminent.My main tasks are to prepare plans and concepts for the shift in media, research consumer behavior and expectations, identify trendsetter ideas and ideation, conceptualization, and prototype development for innovative, creative projects.Key duties:Researching and presenting new concepts, ideas, and technologies to be used in new media and TV.Identifies trendsetter ideas in new media by researching industry and related events, publications, and announcements.Ideation, conceptualisation and prototype development for innovation projects.Develop other innovative technology and product propositions to improve the creation of media.Collaborating with the engineering and operations department to explore new techniques and media creation tools.Working with the deputy CEO of TV and radio support sector to improve future integration of all media and news generating sources (TV, Radio, Print, Online).Working on corporate brand promotional and creative concepts and solutions.Brainstorm new and innovative concepts and strategies Show less

As the head of creative services at DMI, I lead the creative team which delivered all the creative work needed by DMI's branding requirements and promotional campaigns. This role included the dealing of many internal and external clients where we also provided promotional campaigns for Dubai government and other entities.For six years, I worked closely with the content department, marketing department and other departments to deliver award winning creative projects. My duties required… Show more As the head of creative services at DMI, I lead the creative team which delivered all the creative work needed by DMI's branding requirements and promotional campaigns. This role included the dealing of many internal and external clients where we also provided promotional campaigns for Dubai government and other entities.For six years, I worked closely with the content department, marketing department and other departments to deliver award winning creative projects. My duties required various skills which included project management, budget management, team management, extensive creative knowledge and hands-on experience in producing creative work.Also at this role, I provided strategic consultation on creative development, creative campaigns, and ideas that can be implemented across different platforms. Some of those campaigns gained huge successes and generated revenue.Key duties:Consulting on strategic level/structuring and creative promotional development.Leading and maintaining a team of over 70 creative employees which divide into graphics, promotions, post production and creative resources.Providing strategic promotional and creative brand solutions to 8 channels (Dubai TV, Sama Dubai, Dubai Sports, Dubai One, Dubai Racing and Noor Dubai, etc ...) and other entities.Assisting the board and senior management in creative initiatives.Providing and executing major branding and promotional campaigns through the use of various art graphics software.Various managerial tasks such as efficient structuring and motivating team/s into better and more effective production practices (including technical setup/s).Generating revenue through providing creative solutions to external clients.Aligning with the smart government through implementation of new technologies. Show less

At this post, I worked at MBC (the number 1 broadcaster in the middle east) as a senior promotions producer. My primary task was the brainstorming and generation of TV promotional solutions. The role required delivering extremely high-standard video TVC throughout idea generation until execution through the use of various techniques and digital technologies.By nature, we had to work in close collaboration with the marketing department to align communication methods and language, focus… Show more At this post, I worked at MBC (the number 1 broadcaster in the middle east) as a senior promotions producer. My primary task was the brainstorming and generation of TV promotional solutions. The role required delivering extremely high-standard video TVC throughout idea generation until execution through the use of various techniques and digital technologies.By nature, we had to work in close collaboration with the marketing department to align communication methods and language, focus our solutions on targeted viewers and achieve marketing goals and desired ratings. Moreover, I regularly met with the head of brand management to establish key elements of promotional campaigns and continuously provided concepts and ideas to approach desired markets.Key duties:Brainstorming, generating and providing the management and the creative team with creative concepts and solutions.Executing promotions and advertising campaigns through the use of multiple graphics and editing software.Providing and participating in the yearly advertising plans and strategies.Generating high quality and high-end promotions for important events/ shows.Working in collaboration with marketing and sales to provide creative clients pitches and solutions.Assisting in managing the promotional team.Working with the senior management to establish creative key elements for promotional campaigns. Show less

The primary task of this position was to lead a team of 27 creative talents into adapting and delivering the new creative requirements set by the senior management of AD media. The role required aligning closely with the marketing department and introducing new skills and techniques for producing creative work which involved restructuring the creative workflow.I worked with the marketing head to improve the processes and include market research and data within the creative project which… Show more The primary task of this position was to lead a team of 27 creative talents into adapting and delivering the new creative requirements set by the senior management of AD media. The role required aligning closely with the marketing department and introducing new skills and techniques for producing creative work which involved restructuring the creative workflow.I worked with the marketing head to improve the processes and include market research and data within the creative project which then is adapted to TV, radio and print solutions. The task also required the supervision and execution of promotional campaigns whilst improving the budget expenditure and manpower plan. Key duties:Leading team of 27 graphic designers, promo producers, and promo editors into providing the new ADTVs creative and advertising requirements.Increasing the creative services output to cover Abu Dhabi Al Oula, Abu Dhabi Al Emarat and Abu Dhabi Sports 1 & 2 without increasing workforce.Supervising the creation of promotional campaigns throughout different mediums like TV, Radio and other related areas.Assisting the marketing team with creating advertising campaigns for print.Building annual budgets, workforce plan and optimizing workflow and employee skills.Introducing new skills and inspiring the creative team into creating various creative solutions. Show less

At this capacity, my primary role was to build a full creative team to serve the needs of 2 TV stations and to deliver the full branding and promotional needs for those television stations from scratch as it was an entirely new project.My work involved supervising, planning and overlooking all aspects of the creative services and creative work which included the main branding guide book, promotional campaigns, generic graphics, printed matters, and websites.Key… Show more At this capacity, my primary role was to build a full creative team to serve the needs of 2 TV stations and to deliver the full branding and promotional needs for those television stations from scratch as it was an entirely new project.My work involved supervising, planning and overlooking all aspects of the creative services and creative work which included the main branding guide book, promotional campaigns, generic graphics, printed matters, and websites.Key duties:Supervising, planning, launch preparing and overlooking all aspects of creative services for two television stations including; Promotions, generic graphics, live graphics, printed matters & website/s.Creating innovative advertising campaigns for channel image, shows, series, specials, print advertising, Promotions and other assigned products.Building (in collaboration with the senior management) annual budgets and plans for the operation and the engineering department.Presenting, commissioning and planning in-house and out-sourced projects. Show less

I had joined CNBC Arabia before it went on air, my core duties included the planning for all of CNBC’s creative work, aligning with the marketing department to increase our ratings and targeting viewership, executing brandings, promotional campaigns and budgeting for yearly creative OpEx and CapEx.Key duties:Conceptualized, designed and delivered Idents, Promotions, Titles, Stings, Bumpers, Virtual sets and Live graphics for the creative re-launches of CNBC… Show more I had joined CNBC Arabia before it went on air, my core duties included the planning for all of CNBC’s creative work, aligning with the marketing department to increase our ratings and targeting viewership, executing brandings, promotional campaigns and budgeting for yearly creative OpEx and CapEx.Key duties:Conceptualized, designed and delivered Idents, Promotions, Titles, Stings, Bumpers, Virtual sets and Live graphics for the creative re-launches of CNBC Arabiya.Created live-updating graphics: Graphs, Lower thirds, and Reuters interfaced graphics using VizRT for Screen/ Videowall.Designed five physical studios and all on-screen graphics for the CNBC Pakistan launch.Managed a team of 18 graphic designers and editors creating channel graphics, news & feature-shows.Brainstormed advertising and promotional campaigns, channel idents, show structures, opening titles and commercials.Developed optimal graphics/editing work flow with production, programming & engineering departments.Worked with the marketing team to target CNBC's viewership through market research and data. Show less

Initiated channel graphic promotions and campaigns.Brainstormed and created 2D/3D show and channel promotions and graphics.