Fadi Sader Email & Phone Number

Dubai, Ae

United Arab Emirates

• Assist and lead conversations around digital-related topics.• Drive the business vision to clients, stakeholders and partners. • Identify and drive business growth among current and new clients.• Support Business Units with Strategic and Content Guidance.

City Of Johannesburg, Gauteng, South Africa

● Developed a strategic monetisation blueprint, reducing cost per thousand reach by 62% and yielding a 5.6x revenue return.● Enhanced an audience funnel marketing approach, reducing the website bounce rate from 72% to 15% and enhancing user retention and engagement.● Formed and expanded the content division, achieving 2,567% growth in out-of-scope services, surpassing the initial target by 167%.● Led a diverse team of 11 marketing professionals, fostering collaboration and mentoring direct reports for career advancement.● Secured and materialised the performance marketing and MarTech stack for a luxury automotive manufacturer, onboarding the client in under three weeks.● Managed the ‘unlock’ business segment, capitalising on client growth opportunities for over six clients.● Conducted digital marketing 101 training for internal teams and clients.● Served as the authority on AI and first-party data inquiries, providing strategic insights.

City Of Johannesburg, Gauteng, South Africa

● Conceptualised and executed data-driven content strategies, turning a $5,000 investment into $345,000 net revenue.● Leveraged analytics tools to optimise campaigns, driving 370,000 app downloads with a 98% retention rate.● Created social media content strategies, resulting in 202,000 new fans, 3.4 million engagements, and a 2,571% increase in brand awareness in 6 months.● Delivered strategic leadership across 13 territories, managing a budget of over $5 million and driving substantial revenue growth.● Introduced an innovative product offering, resulting in a 23% increase in account revenue and overall business growth.● Devised African market playbooks, generating client savings of $320 for every $1,000 spent.

City Of Johannesburg, Gauteng, South Africa

● Formulated and directed a lead generation campaign, resulting in a remarkable $9.7 million revenue within three months.● Implemented marketing strategies contributing to an annual client revenue of $445 million, representing a 15% increase in revenue growth.● Acted as the primary marketing point of contact for 27 diverse clients, managing diverse marketing-related initiatives, including website development, analytics implementation, and campaign creation and optimisation across advertising platforms.● Received three Bookmarks and two Smarties awards for outstanding implementation and data utilisation strategies.

Cape Town, Western Cape, South Africa

● Accelerated the marketing and sales efforts of a high-value $100 million property portfolio.● Directed a lead generation strategy for a student development, resulting in the sale of 44 units within two weeks, a remarkable improvement from the previous benchmark of 13 units sold in an entire year.● Introduced a comprehensive lead generation playbook, revolutionising property marketing and prop-tech businesses in South Africa, nurturing over 12,000 leads.● Played a crucial role in driving the business to achieve over $1 million in growth during the first year of operations.

City Of Cape Town, Western Cape, South Africa

● Strengthened a successful commercial model for insurance-related products, resulting in a 500% revenue increase within a year.● Pioneered the first direct-to-consumer product launch, leading the sales team and providing support through sales stand-ups and motivational talks, increasing sales from 0 to an average of 55 per day, driving significant business growth.

City Of Johannesburg, Gauteng, South Africa

● Demonstrated exceptional dedication, advancing from an intern to a senior manager within a remarkable 5-month time frame.● Managed budgets, campaigns, and daily reporting for over 40 clients across diverse digital platforms and clients, ranging from $300 to $1.2 million.

Certificate, Data Scientist Learning Path

Diploma, Digital Markeitng

Introduction to Digital Marketing, Website design and development, Web analytics, Search Engine Optimisation (SEO), Online copywriting.

Bachelor'S Degree, Marketing/Marketing Management, General

Visual Communications, Elements of Design, Copywriting, Collaborative Brainstorming, Account Management, Data Analytics, Qualitative.

Matric, 12

Math's, English, Afrikaans, Life Orientation, Geography, History, Drama