My work in numbers: - Established the social media presence across Facebook, Instagram, Twitter, LinkedIn, YouTube. Including content, ads and growth strategies, reaching over half a million followers on Facebook - Over 75% savings in cost per conversion for digital campaigns- Launched 5 mobile apps with over 1.5 million downloads www.karimandjana.com- Launched an Arabic educational chatbot for parents of children 0-5 years old https://www.facebook.com/sanawat.6efli/ - Lead the establishment of digital offerings through the website, achieving over 500% growth in monthly users and in conversions. - Wrote 4 children's books in Arabic, reaching over 30 million people around the world.What my day to day is like:- Develop and implement marketing and communications strategies and action plans for QRF and its products and programs - Develop and monitor goals and KPIs for QRF's platforms, apps, and digital programs. - Lead on marketing analytics and growth and conversion tracking and optimization.- Lead all creative direction and development for QRF's brand and products- Manage QRF’s websites, including Content Management System, SEO, and Google Analytics reporting.- Plan and manage online marketing campaigns, media planning, optimization and reporting for QRF and its products; Google Ads, Facebook, Instagram, YouTube and Email- Manage social and behavior change campaigns (SBCC) aligned with QRF's programs and research insights and findings - Lead on all social media content, growth, and advertising strategies - Lead on all external and internal communication; handbooks, content, design, and channels- Lead on the digital transformation and innovation for QRF's educational resources and programs - Lead the marketing and communications team, social media officers, designers, freelancers, and marketing specialists.

Most notable achievement:- Lead on the rollout of the content marketing offering on Yahoo! Maktoob Arabic Forums, working with brands like Abu Dhabi Tourism Board, Estee Lauder GCC, Bobbi Brown, Sunsilk. - Lead the community engagement team- Develop and execute content marketing campaigns for brands across GCC and MENA- Develop and implement user content, growth, and user engagement strategies- Develop, report, and optimize the delivery of KPIs and targets for content marketing and user engagement campaigns on Yahoo! Maktoob community forums and platforms

Manage and implement all online marketing and social media strategies for Aranim's social games- Develop online marketing and advertising strategies and plans- Develop KPIs, monitor and optimize for maximum conversion goals- Social media management and marketing- Content marketing and blogs

- Plan and implement digital marketing projects and campaigns for Publicis - Madison Digital clients- Social media management and marketing- Online marketing and advertising planning, monitoring, optimization and reporting

HTML, JavaScript, SQL Server, MySQL, .NET