Fadi Al Halabi Email & Phone Number

A strategic marketer and a multifaceted management professional with 16+ years of progressively senior-level experience in shaping highly focused marketing, strategic communications, PR, sales, media and brand management strategies to revitalize core businesses, drive product innovation and deliver results. Proficient in business analysis, digital marketing and marketing mix including: media strategy & planning, client relationship management, media agency selection & pitch management, media buying consulting, analysis of media expenditure ROI, market benchmarking & competitive analysis. Fluent in empowering businesses to make informed decisions and developing value for money creating compelling advertising campaigns, launching brand activations, delivering success, and exceeding client expectations. Demonstrated ability to function diplomatically in a challenging environment across many geographic regions and cultures and work effectively with the public, the media. Seeking an executive management position in a result oriented organization to be utilized to deliver the highest standards of marketing to maximize commercial impact.

Listed skills include Marketing Management, Direct Marketing, Media Buying, Social Media, and 16 others.

• 

  Brand Manager

  Lifco

  May 2018 - Present - Doha, Qatar

  Key Responsibilities: Managing multiple projects and product lines.  Planning, developing and directing marketing efforts to increase the value and performance of the brand line.  Focusing on developing a brand's profit and loss performance, brand's image and positioning compared to competitors, including the tangible elements of the product itself; look, price, packaging, etc Implementing market analysis and creating tactics to increase brand awareness.  Forging… Show more Key Responsibilities: Managing multiple projects and product lines.  Planning, developing and directing marketing efforts to increase the value and performance of the brand line.  Focusing on developing a brand's profit and loss performance, brand's image and positioning compared to competitors, including the tangible elements of the product itself; look, price, packaging, etc Implementing market analysis and creating tactics to increase brand awareness.  Forging and carrying out direct marketing activities to agreed budgets, sales volumes, values, trade promotions and product mix.  Creating offers to major potential accounts and new prospects.  Monitoring and providing relevant market information to the General Manager.  Carrying out market research, competitor microanalysis and customer surveys Attend supplier management meetings and provide significant brand information. Show less