• Responsible for implementing and designing our global sales and strategic planning efforts based on feedback by cross functional leadership from Product, Sales, Solution Engineering, and Marketing teams• Built out and implemented industry segmentation analysis, using market intelligence data, used as main sales strategy for strategic media sales team. • Lead effort on creating and presenting analysis for Channel Partner strategy, and identifying key sales plays to target prospects with key channel partners • Lead weekly forecast calls with sales and cross functional executives and leadership• Work with Marketing to create new and innovating campaigns and management of distributing the leads from the campaign

-Implemented lead routing workflow and connection of Pardot, Intricately and Salesforce through Leandata, which allows for automated routing, matching and attribution of leads and contacts-Fully implemented Clari revenue platform to accurately forecast bookings and revenue and improve sales process-Lead the weekly worldwide pipeline and forecasting call with sales and cross functional leadership to assess health of pipeline. Also lead regional pipeline calls weekly to better deep dive in to sales funnel -Implement company-wide high value account target list through win/loss analysis, leveraging market intelligence tools and CRM data

-Managed sales performance reporting for VP of Sales-Building reports through intelligence platforms to help provide deeper knowledge of targeted leads, providing analysis and recommendations to sales leadership -Cross-functional collaboration with Marketing to help with data analysis and reporting to ensure accurate interpretation and messaging -Cross functional collaboration with Salesforce developer team to ensure optimization of Salesforce to fit strategic business needs