Responsible for planning and executing corporate digital strategy & plan, social media marketing campaigns, lead generation, web analytics, and overall digital marketing strategies. Conducting in-depth research to identify new market opportunities and consumer preferences to create effective marketing campaigns and measure their success. Analyzing data, performance and outcome.Main Activities:-----------------• Develop and implement digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.).• Implement and manage annual advertising plan for all digital channels.• Ensure that brand and marketing messages on digital channels are consistent with overall marketing activities (e.g. special promotions/offers, etc.).• Liaise with the Marketing/PR team and the creatives of media campaigns.• Ensure proper management of the annual online advertising budget so it is aligned with the budget guidelines.• Own digital campaign performance and ensure profitability.• Establish a good relationship with the media and other stakeholders.• Report digital campaign data to senior managers and identify improvement opportunities.• Review and monitor primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’.• Stay up to date with recent media technicalities and identify business opportunities.

• Responsible for the operation of all web & digital related applications including patient experience and digital media campaigns.• Analyze website user behaviors, site performance, traffic, source of referrals, etc., and act accordingly.• Ensures website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines.• Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all digital distribution channels.• Liaise with the regional and corporate offices for deploying website enhancements and functionality upgrades.• Review and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager.• Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Events).• Create and implement promotional content in coordination with the Marketing Managers.Enhance and drive digital presence.• Uplift organisation's KPIs, including but not limited to Bounce Rate, Conversion Rate, Traffic, Revenue, etc.• Lead a cross-functional team and closely collaborate with all internal stakeholders of leadership for strategic web and online presence.

Responsible for corporate profiling, branding and assist the marketing team.• Supervision of the group's websites & media.• Create, curate, and distribute high-quality media content across various platforms.• Collaborate with the Marketing team to plan and execute marketing campaigns, monitor analytics to measure performance, and communicate effectively with internal and external stakeholders.• Assisted marketing team with implementing creative ads campaigns to engage audiences across traditional, web and new media, that increases brand awareness and revenue.