Digital Marketing Manager
CurrentResponsible for planning and executing corporate digital strategy & plan, social media marketing campaigns, lead generation, web analytics, and overall digital marketing strategies. Conducting in-depth research to identify new market opportunities and consumer preferences to create effective marketing campaigns and measure their success. Analyzing data, performance and outcome.Main Activities:-----------------• Develop and implement digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.).• Implement and manage annual advertising plan for all digital channels.• Ensure that brand and marketing messages on digital channels are consistent with overall marketing activities (e.g. special promotions/offers, etc.).• Liaise with the Marketing/PR team and the creatives of media campaigns.• Ensure proper management of the annual online advertising budget so it is aligned with the budget guidelines.• Own digital campaign performance and ensure profitability.• Establish a good relationship with the media and other stakeholders.• Report digital campaign data to senior managers and identify improvement opportunities.• Review and monitor primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’.• Stay up to date with recent media technicalities and identify business opportunities.