Fadi Ali Email and Phone Number
Fadi Ali work email
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Fadi Ali personal email
Fadi Ali phone numbers
I’m a UX/CRO consultant. My work involves improving my clients' digital platforms through ConversionRate Optimisation. I help my clients utilise qualitative & quantitative research to enhance their userexperience and build a data-driven optimisation strategy.I’m also an HFI-certified usability analyst with vast experience in UX research.
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Senior Managing Consultant - Ux, Research, CroRed Blue Blur Ideas (Rbbi) Feb 2024 - PresentDubai, United Arab Emirates
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Head Of StrategyConversion Kings Sep 2023 - Feb 2024Brisbane, Queensland, Australia -
Senior Digital Conversion StrategistConversion Kings Jul 2023 - Sep 2023Brisbane, Queensland, Australia
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Senior Managing Consultant - Ux, Research, CroRed Blue Blur Ideas (Rbbi) Jan 2022 - Jun 2023Dubai, United Arab Emirates• Helping my clients develop and maintain successful product and service design strategies to achieve their business objectives.• Documenting and optimising processes and service groups with management.• Lead UX, CRO and research projects in GCC & MENA.• Provide mentorship to other team members and assist them in growing and taking on more responsibilities.Key Clients: AW Rostamani, Amazon, TECOM, Dubai World Trade Centre
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Managing Consultant - Ux, Research, CroRed Blue Blur Ideas (Rbbi) Apr 2021 - Jan 2022Dubai, United Arab Emirates• Develop cross-channel strategies and adapt the optimisation process efficiently within digital marketing plans.• Provide integrated digital solutions to clients by collaborating with various team members.• Lead UX, CRO and research projects in GCC & MENA.Key Clients: Dubai Health Authority, GoBazzar, Dubai Electricity & Water Authority, Public Funds Investment
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Ux/Cro ManagerRed Blue Blur Ideas (Rbbi) Jan 2018 - Mar 2021Dubai, United Arab Emirates• Review of the current state of the online platform, identification of issues, and recommendations for high-impact quick wins and long-term improvements.• Executing testing plans, starting with data-driven hypotheses, building, and running tests.• Managing internal resources and suppliers to achieve the targeted KPIs• Monitoring and reporting A/B test results and using the outcome to formulate new tests and hypotheses using an agile testing process.Key Clients: Al-Futtaim Automotive, Extra, Jazeera Airways, Cleveland Clinic Abu Dhabi, Abu Dhabi Islamic Bank, Now Health
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Ux Analyst | User Research & Analysis - Project ManagerRed Blue Blur Ideas (Rbbi) Jul 2016 - Dec 2017Dubai• Analysing data audits, web analytics and conversion funnels to understand users’ behaviour on a large scale using tracking tools, heatmaps and live sessions with users.• Conducting phases of research to gain information from heuristic reviews, benchmark analysis and competitor analysis.• Developing Personas and customer journey maps using the data and research insights. • Creating IAs, user journeys, and task flows based on available user data.• Designing wireframes and prototypes that are then tested on users in user testing sessions, focus groups, and interviews, followed by implementing the feedback.Key Clients: Etisalat, Extra, Awqaf and minors affairs foundation, Dubai Creative Clusters Authority, Qatar Airways Holidays.
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Digital Specialist - Ux DepartmentRed Blue Blur Ideas (Rbbi) Apr 2015 - Jun 2016DubaiMy job included web page content optimisation, building keyword studies and managing the content management systems for clients like Al-Futtaim Automotive Group, Abu Dhabi Islamic Bank, and Dubai Creative Clusters Authority.
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Arabic Content - Translation And OptimisationFreelance Jul 2014 - May 2015DubaiEnglish to Arabic translation for RBBi clients like Qatar Airways and Al-Futtaim Automotive Group.
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Digital Archiving System AdministratorTartous Museum May 2012 - Apr 2014TartousArcheological objects archiving system Tartous Museum :Digital archiving system administrator with an excellent teamwork of photographers, data entries and archeologists, to archive and back up all archeological objects in Tartous Museum. IT Department - Network administrator :Switches, Routers, IP management.
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Network AdministratorPhoenix School Jun 2013 - Dec 2013TartousIT Department - Network administrator.
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System AdministratorDgam (Direction Generale Des Antiquitées Et Musées) May 2010 - Apr 2012DamascusIT Department - Network Administrator in DGAM and all its directorates in Damascus : Windows Server, ISA Server, Exchange Server Designing and building networks infrastructures in DGAM and all its directorates in Damascus, other cities and archeological sites, taking into consideration ancient site architectural sensitivity.Building networks infrastructures to connect most museums in Syrian Arab Republic :Connect museums and directorates of DGAM in all Syria. Coordination with DGAM and STE Syrian Telecom Establishment in Syria. Digital archiving system for archeological sites in Syrian Arab Republic :Design and analysis database that helps in most of the heritage fields.Digital Archiving System Administrator in Damascus Museum and Tartous Museum.
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Network AdministratorThe Institute Of Archaeology And Museums In Syria Sep 2010 - Feb 2012DamascusIT Department - Network services
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Network EngineerZodiac Jun 2010 - Sep 2010DamascusNetwork services in Commercial Bank of SyriaAnti Virus Installation and administration
Fadi Ali Skills
Fadi Ali Education Details
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65.73
Frequently Asked Questions about Fadi Ali
What company does Fadi Ali work for?
Fadi Ali works for Red Blue Blur Ideas (Rbbi)
What is Fadi Ali's role at the current company?
Fadi Ali's current role is Product Design | Service Design | UX & CRO.
What is Fadi Ali's email address?
Fadi Ali's email address is fa****@****eas.com
What is Fadi Ali's direct phone number?
Fadi Ali's direct phone number is +971445*****
What schools did Fadi Ali attend?
Fadi Ali attended Damascus University.
What skills is Fadi Ali known for?
Fadi Ali has skills like Windows Server, Network Security, Ux, User Experience Testing, User Research, Google Analytics Certified, Project Management, Wireframing, Scrum, Conversion Optimization, Vwo, Interaction Design.
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