Fadi Rabie Email & Phone Number

New York, Ny, Us

New York, New York

Delivered monthly performance reports for three global American Whiskey brands by leveraging Nielsen, IWSR, and internal depletion reports to visualize brand health, categorical trends, and competitive activity.Conducted in-depth analyses in partnership with senior leadership to realign our premiumization journey, resulting in a newly defined Prestige price tier ($75+) and the addition of Michter’s as a competitive benchmark for Knob Creek. Maintained three annual budgets totalling $3.5 million ensuring accurate phasing, reporting, and reconciliation.Managed Planisware projects to direct packaging updates for 600k 9L cases across six international markets.Created comprehensive agency briefs for asset production in alignment with current experience plan and VisID.

New York, New York, United States

Built and maintained marketing budgets in TPM using calculated program and brand allocations.Supported marketing team during budget reviews to ensure that current spending is aligned with company goals, reporting potential risk to the team leads.Produced month end reports forecasting committed versus actual spends by program and brand to ensure that the budget is in line with management expectations.Created complex POs allocated across the brand portfolio, reconciling with vendor agreements for accuracy.Reallocated T&E and POS expenses to proper budgets and GL accounts, ensuring accurate P&L reporting.

Gardiner, New York

Oversaw 300+ Hudson Single Barrel Selections by managing a barrel inventory, executing in-person and virtual account sampling, and scheduling monthly production runs to achieve annual sales targets. Operated a Private Barrel Program to sell custom labelled single barrels to private clients and a Used Barrel Program to sell tipped casks to wholesale buyers, generating $80k and $56k respectively. Managed distillery’s social media channels by planning monthly content calendars, engaging with followers, and hunting for latest industry trends. Actualized new product development through creative briefs and presentations for team alignment. Led Visitor Center staff trainings to effectively educate consumers about our brand world, distillery production, and product specifications using instructional and immersive seminars.

New York, New York

Coordinated 4 brand budgets by planning, coding, and tracking committed spends to deliver brand plans. Reconciled purchase orders and invoices to locate savings and overages for effective reallocation. Conducted data analysis to determine ROI of The Balvenie’s on-premise programming by researching trends and spikes in case depletions, velocity, and distribution via in-house data archive. Created weekly status reports, tracking key project timelines, facilitating the sharing of plans, assets and files.

Gardiner, New York

Hosted tours and tastings for groups of up to 20 visitors to deliver key information on distillery history, brand world, production process, and product information. Guided consumers through the buying process while keeping the retail area organized and stocked. Managed and booked reservations while accommodating walk-in groups during peak season. Shadowed distillery team during off-hours to learn hands-on the detailed craft of spirit production.

Melville, New York

Developed personalized materials for 2,000+ attendees as the on-site lead for the National Sales Meeting. Organized and tracked the event’s award distribution for 1,500+ recipients by creating a master spreadsheet. Translated written space contracts of hotel conference centers to formulate planner agendas and space grids. Distributed weekly reports providing customer and supplier registration updates for Equipment Expos. Reviewed high dollar invoices for accuracy by reconciling to source documentation and noting all variances.