In this role, I successfully transitioned Cobalt Pharmaceutical presence in Quebec from an agent business model to rolling out a corporate sales force and invested resources to favorably rebrand to Actavis Pharma and strongly position the organization as a leading generics supplier.-At the helm of the team that manages the largest Canadian Distributor and pharmacy network, Actavis won two years in a row (2012 & 2013) the McKesson Distinction Award in the Generic Pharmaceuticals category.-Consistently surpassing, and by far, the flat generic pharmaceuticals market and competitors’ growth in percent and absolute dollars (+$6M avg./Yr.) and over achieve sales and profit targets of the region.-Key contributor to two important pillars of Actavis’ strategic and tactical agendas.-Develop and formulate strategy & tactics for the Quebec market place and carrying them through with confidence and vigor.-Landed a 3 year (over $10M Gross Sales yearly) business agreement with Metro/Brunet pharmacy chain sought for by more than 3 major competitors.-Responsible for two of the largest Canadian Generic pharmaceuticals accounts ( $40M in Gross Sales) that are major contributors to the company’s margins (~35% contr.) in addition to all Quebec accounts and the region’s sales team (~$30M in Gross Sales).-Lead and motivate my team of 7 seasoned account managers throughout major transformations of our organization, the industry as well as compensation structure changes.

-Created a results oriented sales organizational structure that set a trend in the industry and was adopted by our competitors, recognized for market share and exceeding market objectives of well past $100 million.-Established a successful new sales strategy and promotion to adapt to new legislation governing the sales of generic pharmaceuticals in Quebec (Bill-130).-Launched an innovative sales synergy program with Rougier (Over-The-Counter pharmaceuticals division).-Consistently meeting and exceeding yearly objectives and surpassing for the first time the $100 million sales mark.-Coached mentored and supported a struggling team making them one of the most profitable Regions in the Country. -Launched our Companies first ever Corporate Charity Golf Tournament.-Contributing key member of the National Sales & Marketing Directors team, helping define and prioritize market objectives and strategic market direction.-Creating and Developing Launch Plans, Market Access Proposals, Distribution Proposals, Pricing and Promotion strategies throughout out the Country.

-Sales growth from $40 million in 2006 to $70 million in 2007 consistently beating sales and profit objectives.-Planning and execution of company's Strategic Agenda and direction for the Region by Coaching and developing a group of 10 Territory Managers. -Setting sales objectives and key performance indicators by territory. -Managing Operational Budget, as well as Region's Budget (P&L). -Build relationships, negotiate and create win-win partnerships with buy groups & key decision makers to achieve performance expectations.

-Responsible for all pharmacy chains in the province of Quebec representing sales of $45 million.-Excellent recognition and relationship building with Chief Operating Officers and senior level executives of all pharmacy chains.-Ensured growth of 13% in 2002 and a growth of 16% in 2003 surpassing in both years the regional market growth.-Increased sales with one buying group by 59% (Essaim) reaching a record of $5 million yearly.

Centralized and headed the center for the execution of customer incentive programs to save sales force time and enhance control: about 3000 programs processed yearly with a value of over $20 million.Developed and introduced innovative marketing programs to support sales.Team leader and instigator of the new marketing database project which provided ROI data on all customer-oriented marketing programs.