Adrian Horwood Email and Phone Number

Adrian Horwood has over 40 years experience leading complex programs in Canada’s global enterprises. He is an expert in helping organizations build stakeholder-led strategies. His areas of practice include strategy and planning, marketing and business development, sales effectiveness, brand strategy, organization alignment and communications, customer value management, corporate social responsibility, not-for-profit strategy and fundraising. As a practitioner, Adrian has consistently taken on executive assignments created specifically to meet new challenges, build functions and capabilities, choose and implement new directions.  He excels at short-term tasks and long-term projects that demand innovative thinking, problem-solving, strategic prioritization and speedy execution.   His track record of success spans the services, products, manufacturing, finance and not-for-profit sectors. He has guided major corporations and charities through:• Developing fact-driven strategy and competitive differentiation; • Positioning the brand to capture market share and sustain customer/donor loyalty; • Identifying the drivers of customer / donor / brand value and improving retention;• Expanding into new markets and products;• Aligning objectives and success measures; • Engaging employees and partners in delivering the brand promise;  • Growing revenues through effective sales, fundraising and marketing functions, programs and processes;• Building strategy and incentives to align many business units to maximize short- and long-term revenue.Adrian knows how to lead teams, and understands the critical role of communication and personal touch in any change effort.  He has applied these skills in diverse settings: financial services (National Bank Financial, CIBC), high tech (Nortel, Celestica, Ericsson), telecom (Bell) and not-for-profit (SickKids, Luminato, Free the Children, YWCA, more).  He holds an MBA (Ivey), and a B.Sc. (Hons.) (Memorial University). Specialties: Business strategy and planning, brand strategy, marketing and development, sales leadership, change management and communications, aligning operations, customer value/relationship management and corporate social responsibility