Excited to join AUB Innovation Park as a Mentor, where I’ll be leveraging over two decades of experience in digital transformation and entrepreneurship. I look forward to guiding startups and innovators in refining their strategies, scaling their operations, and making impactful contributions to the tech landscape. Drawing from my journey with Digi Web LLC and successful ventures across various industries, I am committed to empowering the next generation of leaders.

A company focused on Business Development, Digital Transformation, & Marketing for Blockchain, Crypto, Hospitality, & Real Estate sectors over the past two decades. Key Achievements• Led & grew DIGI WEB LLC, expanding its focus on advanced applications & Marketing across Blockchain, Real Estate, and Hospitality.• Negotiated & secured deals between Crypto Trading platforms & FIAT networks in the Middle East.• Organized regional events in Hospitality, Technology, &… Show more A company focused on Business Development, Digital Transformation, & Marketing for Blockchain, Crypto, Hospitality, & Real Estate sectors over the past two decades. Key Achievements• Led & grew DIGI WEB LLC, expanding its focus on advanced applications & Marketing across Blockchain, Real Estate, and Hospitality.• Negotiated & secured deals between Crypto Trading platforms & FIAT networks in the Middle East.• Organized regional events in Hospitality, Technology, & Blockchain sectors. • Signed state MOUs with blockchain-focused governmental entities across the MENA region.Some of the Success Stories that i have on my hands & under Digi Web LLC flag: In Cryptoo Led the launch & marketing of Bitget in the MENA region.o Negotiated with the Central Bank of Lebanon on legalizing Crypto-to-FIAT trading & exchange, collaborating with various stakeholders.o Launched & marketed three NFT projects for business purposes in Dubai.o Signed strategic partnerships between leading Crypto wallets & regional Communities leading to a huge numbers of users and investors.In Real Estate o Marketed and sold a $300 million mixed-use real estate complex, Trillium Beirut, via social media in under 30 days using a smart marketing & sales campaign.o Conducted a 20-day interactive digital market survey for Rafal KSA, acquiring 7 million potential real estate buyers & Investors.o Provided expertise to over 20 international real estate developers.In Hospitalityo Launched the MENA Hotels & Resorts brand digitally after a full rebranding through PurpleMint, a sister company of Digi Web LLC.o During the COVID-19 pandemic, executed a global influencer campaign for Waldorf Astoria Ithaafushi Maldives, whcih led to the launching of the Property.o Provided expertise to over 10 international hospitalty brands. In Retailo Elevated local and regional dairy brands to international digital prominence:o Dairy Khoury, Lebanon (2012)o Baladna Farms, Qatar (2017)o And Many others Show less

• I played a pivotal role in modernizing and elevating a traditional Lebanese street food, transforming it into a versatile snack and meal option. • I supervised the brand creation and launch under the name of MQamara, • Put in place the marketing strategies, ensuring the concept reached its full potential. The concept has now expanded to various settings, including:o Concession areas of movie theaterso Sports stadiumso Unique food trucks developed specifically for… Show more • I played a pivotal role in modernizing and elevating a traditional Lebanese street food, transforming it into a versatile snack and meal option. • I supervised the brand creation and launch under the name of MQamara, • Put in place the marketing strategies, ensuring the concept reached its full potential. The concept has now expanded to various settings, including:o Concession areas of movie theaterso Sports stadiumso Unique food trucks developed specifically for M2amarao Dining areas within mallsAlso collaborated with a franchise consultant to design the right franchise plan and scheme for M2amara. Additionally, I successfully negotiated franchise deals with major markets and international food investors, positioning MQamara as one of the most affordable and accessible franchises in the region. Show less

• I successfully launched, managed, and expanded DjejTech, a unique Bio-Digital Farming Network that connects backyard and rooftop farming to the internet, reaching a wide range of clients. • The Network connected hundreds of farmers to thousands of retailers. • I created an innovative platform that empowers home farmers and aspiring urban growers to enter the digital marketplace, enabling them to sell their products to diverse consumers and retailers.• Negotiated the… Show more • I successfully launched, managed, and expanded DjejTech, a unique Bio-Digital Farming Network that connects backyard and rooftop farming to the internet, reaching a wide range of clients. • The Network connected hundreds of farmers to thousands of retailers. • I created an innovative platform that empowers home farmers and aspiring urban growers to enter the digital marketplace, enabling them to sell their products to diverse consumers and retailers.• Negotiated the exit strategy and successfully sold the network to a large farming company in the region Show less

Launched FLYT as a family business operating in Lebanon with focus on representing international brands and companies in the following industries- Trade of fashion and apparels - Tourism and Hospitality - Food Trucks- Technology

A unique of its kind digital brand for Parents and Kids alike that was Launched back in 2009 Key Achievements:• Launched a unique digital brand for Parents and Kids alike that was Launched in 2009. • KidsMug became the first digital brand and digital network for parents and children in the MENA region. • KidsMug.com is among the leading E-Commerce store serving several markets and acting as a marketplace with many advanced e-shopping facilities. • Created a strong… Show more A unique of its kind digital brand for Parents and Kids alike that was Launched back in 2009 Key Achievements:• Launched a unique digital brand for Parents and Kids alike that was Launched in 2009. • KidsMug became the first digital brand and digital network for parents and children in the MENA region. • KidsMug.com is among the leading E-Commerce store serving several markets and acting as a marketplace with many advanced e-shopping facilities. • Created a strong Partnership with nurseries, daycare centers, and kids' entertainment centers across the Middle East to enhance KidsMug’s success, reaching a client base of over 100,000+ clients.• Negotiated deals with leading toy brands and children’s baby product brands. • Also, I played a big role in launching regional marketing campaigns for notable brands on KidsMug such as V-tech, Dr. Brown's, Crayola, Fisher-Price, Evenflo, Itzbeen, and many more• Increased the brand's strength and reach through strategic alliances with entertaining, educational, and children’s networks, among others. Show less

Mobile Phones & Computer retails shops.Official POS for Cellis former GSM operator in Lebanon, now known as Alfa Telecom.Ranked Seven in market sales for two sequential years (1996-1998)Overall responsibility of the sales and POS activity. Customers included GSM mobile handsets and Computer users.

• A leading distributor and representative of international Movies & TV production houses in the MENA region.Key Achievements:• Consulted and Developed a comprehensive plan for launching an IPTV project tailored for the MENA region.• Engineered a sophisticated NMT end-to-end platform designed to deliver digital content across various formats.• Collaborated with legal professionals to draft and finalize essential legal documents.• Managed coordination between content… Show more • A leading distributor and representative of international Movies & TV production houses in the MENA region.Key Achievements:• Consulted and Developed a comprehensive plan for launching an IPTV project tailored for the MENA region.• Engineered a sophisticated NMT end-to-end platform designed to deliver digital content across various formats.• Collaborated with legal professionals to draft and finalize essential legal documents.• Managed coordination between content providers, carriers, and network operators to secure optimal agreements for all stakeholders.• Formulated strategic revenue-sharing models and business structures tailored to diverse markets and content categories Show less

Wi-Fi provider and new media platform that served the fast food industry in the MENA region.Key Achievements:Strategic Market Development: Spearheaded the regional market strategy for Ezonika SAL, enhancing our Hotspot operations and setting new standards in WIFI engagement for Ezonika network across the Middle East.Designed and priced a comprehensive e-marketing and digital signage advertising network for Ezonika Hotspots, adhering to international advertising… Show more Wi-Fi provider and new media platform that served the fast food industry in the MENA region.Key Achievements:Strategic Market Development: Spearheaded the regional market strategy for Ezonika SAL, enhancing our Hotspot operations and setting new standards in WIFI engagement for Ezonika network across the Middle East.Designed and priced a comprehensive e-marketing and digital signage advertising network for Ezonika Hotspots, adhering to international advertising standards to optimize client visibility and engagement.Successfully negotiated and secured high-profile deals with major interantionaland regional content providers, including Warner Bros, Rotana, Universal Music, Sony Pictures, among others, to enrich Ezonika media offerings.Expertly negotiated and closed bundled service agreements with leading hardware providers such as Nokia, Fujitsu-Siemens, Sony and Samsung, Nomadix, Linksys ensuring top-quality equipment and support for Ezonika operations. Show less

A company focusing on providing Digital Concierge Service based on B.I.S. – Business Intelligence Solution - services for the hospitality industry in the GCC region.Key Achievements:• Orchestrated and promoted the Wi-Fi Digital Concierge solution for hotels and Hotspot operators.• Secured high-level agreements with multinational 4 and 5-star hotel chains, including Marriott Hotels MENA, Hilton MENA, Habtoor Hotels, Rotana Hotels, and other renowned global brands.•… Show more A company focusing on providing Digital Concierge Service based on B.I.S. – Business Intelligence Solution - services for the hospitality industry in the GCC region.Key Achievements:• Orchestrated and promoted the Wi-Fi Digital Concierge solution for hotels and Hotspot operators.• Secured high-level agreements with multinational 4 and 5-star hotel chains, including Marriott Hotels MENA, Hilton MENA, Habtoor Hotels, Rotana Hotels, and other renowned global brands.• Designed and priced online Wi-Fi e-marketing and advertising opportunities on the Wi-Fi Concierge Splash Page.• Developed and implemented a strategic exit plan and business model, leading to the successful acquisition of the product with a 7 figures number. Show less

Provided Teacher training on Microsoft Office Applications.Introduced Macromedia solutions to FutureKids network of schools in Lebanon. Put in place Internet curriculum for the same network of schools.