Fady is a passionate, awarded creative leader with more than 12 years of experience across the advertising landscape. He has worked with some of the world's biggest brands and most awarded agencies in the MENA region.​With his passion for art and design, Fady started his journey as a graphic designer in Cairo, Egypt, where he also earned his degree in Graphic Design. He started his career in advertising at FP7 Cairo in 2010 as an art director, where he began to be an awarded creative.​Fady has a real appreciation for true insights, history, texture, and the roots of everything! 9 years ago, he moved to Dubai, where he was influenced by multi-cultural experiences that shaped his mind.​Fady is a recycling fanatic; he transforms objects into living characters to tell a story in one shot. During the Egyptian revolution, he co-founded Law3andakDam.com - a colloquial term that literally means “if you have blood,” which basically refers to your conscience. Law3andakDam is an online service that matches blood donors and patients in need of blood, based on location and blood type. Currently, Fady is living in Dubai with his wife, a five years old son and a one year old daughter who are teaching him more life lessons.