Faebri Michetti Email and Phone Number
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Creative strategic marketer with over 11 years experience on both the agency and sales side. A skilled leader who has overseen teams in omni-channel strategy and execution for some of the biggest brands in Canada. Extensive knowledge regarding digital, social and traditional marketing channels. An outgoing, innovative thinker that thrives at managing teams and meeting or exceeding marketing objectives.
M&K Media
View- Website:
- mkmedia.biz
- Employees:
- 12
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Group Account DirectorM&K Media Oct 2024 - PresentToronto, Ontario, Canada
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Media Account DirectorMedia Experts Dec 2023 - May 2024Toronto, Ontario, Canada -
Media Account ManagerMedia Experts Jan 2021 - Dec 2023Toronto, Ontario, CanadaRunning a team of skilled planners across multiple accounts including BMW, Clorox, CAA, Pizza Pizza, PwC, AIR MILES and Whyte and Mackay. Specializing in 360 planning and always on the hunt for innovation. Help with new business and training for the agency as a whole.
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Supervisor, Mediasystem DesignMedia Experts Sep 2019 - Jan 2021Leading the planning team of 4, working on clients such as Clorox, CAA and BMW. Assisting in new business pitches. Mentoring junior staff and bringing out their best! Quarterbacking the 360 planning and strategy for all client and ensuring we bring innovation to each plan presented.
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Campaign ManagerWorld Vision Jan 2019 - Jun 2019Mississauga, Ontario, CanadaRunning all campaign planning for their tentpole fundraising campaigns. Including media, donor relations, website development, creative. Managing a team of agency partners and internal stakeholders to bring the best campaigns to life and drive maximum donations. -
Account SupervisorGeometry Global Sep 2018 - Jan 2019Toronto, Ontario, Canada• Brought in to aid the team in developing Shopper Marketing Plans for all of Unilever’s brands for 2019 across all their key retailers• Worked closely with the creative team to develop tactical treatments for shopper marketing campaigns that are aligned with both the brand and the retailers• Worked with suppliers to deliver solutions to the clients briefs and challenge them to bring fresh ideas for Unilever• Assisted with a grand opening event for a Jollibee restaurant that opened in Manhattan -
Senior ManagerMindshare May 2016 - Jan 2017Toronto• Communication strategy development for various brands including HSBC Bank, The Heart and Stroke Foundation, Timex and IESO. • Worked closely with digital, social and broadcast SBU’s to develop and execute inventive multi-channel campaigns.• Key contributor in marketing communication strategy for HSBC’s rebrand in Canada that saw overall awareness rise by 25% YoY.• Lead the development of the strategy behind the most successful recruitment campaign for The Heart and Stroke Foundation’s “Ride for Heart” race in Toronto, exceeding objectives by 35%. -
Planning SupervisorTouché! Aug 2013 - May 2016Toronto, Canada Area• Lead the marketing and media strategy Canadian Tire, Desjardins, State Farm Insurance, Metro/Food Basics and Volkswagen. • Collaborated with omni-channel buyers, planners and PR and Creative agencies to develop award winning creative & media executions.• Planned and executed high profile social media campaigns such as Canadian Tire’s “Wanna Play” campaign which set new record highs in both engagement and views.• Played a key role in the developed and deployment of multiple award-winning campaigns including Canadian Tire’s “We All Play for Canada” and “Ice Truck” campaigns.• Conceived the award-winning execution promoting winter tires involving Canadian Tire and Skype that saw engagement at more than double the standard rate on the platform and an 11% YoY sales increase of winter tires. • Pivotal member of the marketing strategy team surrounding both the Sochi and Rio Olympics on behalf of Canadian Tire.o During the Sochi Olympics, Canadian Tire achieved Tier 1 sponsor status in their first Olympics as a sponsor, a first in Canada. • Participated in the successful global account pitch for the Volkswagen account in a strategic role. -
Account Executive - Admerge And ThinkboxThinkbox National Marketing Inc. Feb 2013 - Aug 2013Toronto, Canada Area• Effectively managed given sales territory, exceeding sales targets by 50%.• #1 Account Executive in terms of OOH sales.• Successfully launched a new indoor OOH product while maintaining social and experiential sales. • Delivered well thought creative solutions for clients looking to make an impact in a relevant environment.
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Account Executive - Newad OnlineNewad May 2012 - Jan 2013Toronto, Canada Area• Successfully launched a bilingual digital advertising network in Toronto.• Achieved $500,000 in advertising sales through creative proposals and extensive knowledge of the industry.• Worked closely with the indoor and experiential teams to develop innovative solutions for client’s marketing objectives.• Assisted in the creation of experiential marketing concepts with the XM team in order to deliver quality proposals.
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Media Planning And Buying ManagerMaclaren Mccann Aug 2011 - Jul 2012• Lead the media planning team on projects for GTA General Motors Dealer Group, World Vision and Wendy’s. • Conducted annual negotiations with broadcasters with regards to long form commercials, ensuring low costs and premium timeslots• Designed and executed an Sponsor-Drive campaign in Toronto for World Vision that saw 45% more sponsorships than any other city-based campaign for World Vision. Developed a communications and PR stunt that resulted in a Guinness World Record and saw overall awareness of child-sponsorship increase by 55% in Toronto YoY. -
Response Media ManagerMaclaren Mccann Feb 2010 - Aug 2011Running day to day operations for the media portion of World Vision. Planning, buying and analyzing the results from media purchased for World Vision.
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Direct Response SpecialistMediacom Canada May 2006 - Feb 2010TorontoWas the day to day contact for a handful of DR clients, presentations, planning, buying, research, etc. I worked on a wide range of clients such as Rogers, Manulife Financial, Canadian Tire Financial, CAA and Pfizer. Really learned a lot at this position thanks to a great boss and some great clients.
Faebri Michetti Skills
Faebri Michetti Education Details
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Honours -
Advertising
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Broadcast Journalism And Communications
Frequently Asked Questions about Faebri Michetti
What company does Faebri Michetti work for?
Faebri Michetti works for M&k Media
What is Faebri Michetti's role at the current company?
Faebri Michetti's current role is Creativity and Negotiation.
What is Faebri Michetti's email address?
Faebri Michetti's email address is fa****@****ren.com
What is Faebri Michetti's direct phone number?
Faebri Michetti's direct phone number is +141659*****
What schools did Faebri Michetti attend?
Faebri Michetti attended Sheridan College, Sheridan College, Mohawk College.
What are some of Faebri Michetti's interests?
Faebri Michetti has interest in Social Services, Children, Civil Rights And Social Action, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Faebri Michetti known for?
Faebri Michetti has skills like Media Planning, Social Media, Advertising, Integrated Marketing, Strategy, Online Advertising, Media Buying, Media Strategy, Comscore, Digital Strategy, Crm, Mobile Marketing.
Who are Faebri Michetti's colleagues?
Faebri Michetti's colleagues are Pranjal Ankalkote, Kutaiba Fattal, Jennifer Pardo, Jason Gonsalves, Jill Mcdonald, Mcllroy Media, Cathy Borgmeyer.
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