Faebri Michetti Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Running a team of skilled planners across multiple accounts including BMW, Clorox, CAA, Pizza Pizza, PwC, AIR MILES and Whyte and Mackay. Specializing in 360 planning and always on the hunt for innovation. Help with new business and training for the agency as a whole.

Leading the planning team of 4, working on clients such as Clorox, CAA and BMW. Assisting in new business pitches. Mentoring junior staff and bringing out their best! Quarterbacking the 360 planning and strategy for all client and ensuring we bring innovation to each plan presented.

Mississauga, Ontario, Canada

Running all campaign planning for their tentpole fundraising campaigns. Including media, donor relations, website development, creative. Managing a team of agency partners and internal stakeholders to bring the best campaigns to life and drive maximum donations.

Toronto, Ontario, Canada

• Brought in to aid the team in developing Shopper Marketing Plans for all of Unilever’s brands for 2019 across all their key retailers• Worked closely with the creative team to develop tactical treatments for shopper marketing campaigns that are aligned with both the brand and the retailers• Worked with suppliers to deliver solutions to the clients briefs and challenge them to bring fresh ideas for Unilever• Assisted with a grand opening event for a Jollibee restaurant that opened in Manhattan

Toronto

• Communication strategy development for various brands including HSBC Bank, The Heart and Stroke Foundation, Timex and IESO. • Worked closely with digital, social and broadcast SBU’s to develop and execute inventive multi-channel campaigns.• Key contributor in marketing communication strategy for HSBC’s rebrand in Canada that saw overall awareness rise by 25% YoY.• Lead the development of the strategy behind the most successful recruitment campaign for The Heart and Stroke Foundation’s “Ride for Heart” race in Toronto, exceeding objectives by 35%.

Toronto, Canada Area

• Lead the marketing and media strategy Canadian Tire, Desjardins, State Farm Insurance, Metro/Food Basics and Volkswagen. • Collaborated with omni-channel buyers, planners and PR and Creative agencies to develop award winning creative & media executions.• Planned and executed high profile social media campaigns such as Canadian Tire’s “Wanna Play” campaign which set new record highs in both engagement and views.• Played a key role in the developed and deployment of multiple award-winning campaigns including Canadian Tire’s “We All Play for Canada” and “Ice Truck” campaigns.• Conceived the award-winning execution promoting winter tires involving Canadian Tire and Skype that saw engagement at more than double the standard rate on the platform and an 11% YoY sales increase of winter tires. • Pivotal member of the marketing strategy team surrounding both the Sochi and Rio Olympics on behalf of Canadian Tire.o During the Sochi Olympics, Canadian Tire achieved Tier 1 sponsor status in their first Olympics as a sponsor, a first in Canada. • Participated in the successful global account pitch for the Volkswagen account in a strategic role.

Toronto, Canada Area

• Effectively managed given sales territory, exceeding sales targets by 50%.• #1 Account Executive in terms of OOH sales.• Successfully launched a new indoor OOH product while maintaining social and experiential sales. • Delivered well thought creative solutions for clients looking to make an impact in a relevant environment.

Toronto, Canada Area

• Successfully launched a bilingual digital advertising network in Toronto.• Achieved $500,000 in advertising sales through creative proposals and extensive knowledge of the industry.• Worked closely with the indoor and experiential teams to develop innovative solutions for client’s marketing objectives.• Assisted in the creation of experiential marketing concepts with the XM team in order to deliver quality proposals.

• Lead the media planning team on projects for GTA General Motors Dealer Group, World Vision and Wendy’s. • Conducted annual negotiations with broadcasters with regards to long form commercials, ensuring low costs and premium timeslots• Designed and executed an Sponsor-Drive campaign in Toronto for World Vision that saw 45% more sponsorships than any other city-based campaign for World Vision. Developed a communications and PR stunt that resulted in a Guinness World Record and saw overall awareness of child-sponsorship increase by 55% in Toronto YoY.

Running day to day operations for the media portion of World Vision. Planning, buying and analyzing the results from media purchased for World Vision.

Toronto

Was the day to day contact for a handful of DR clients, presentations, planning, buying, research, etc. I worked on a wide range of clients such as Rogers, Manulife Financial, Canadian Tire Financial, CAA and Pfizer. Really learned a lot at this position thanks to a great boss and some great clients.

Business Marketing, Marketing, Honours

Diploma, Advertising

Activities and Societies: Built ad campaigns, learned research tools, etc Advertising

Diploma, Broadcast Journalism And Communications

Activities and Societies: Produced and wrote newscasts on radio and TV Broadcast Journalism