Faeza A. Email & Phone Number

Karachi Division, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Shahr-E-Fasial

Analyze KP brand positioning in the market and generating Taste Trial for new Variants Developing Brand Plan to translate it into brand positioning and go to market strategiesPreparing ATL(print media, radio, OOH), & BTL (School, cinema, float, in-store activations) strategiesPreparing New Digital Strategies with KP Mascot to connect with desired TGClosing working with digital, ATL and BTL agencies to create TOM for Brand KPMeasure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)Closely working with Creative agencies in designing the New Variant, SKU, and POSM ArtworkDeveloping New Variant and SKU 's of KP launching strategiesDevelop the plan of Trade Marketing Strategies including TO, PO, CPs and branding activities.Coordination with the Packaging company in the improving brand's packaging.Generating Sale Analysis Report for National Distributor Depot Town & Monthly Sale Target.Coordination with M&P, NSM, RSM, ASM, TSE, ME and SPs to increase brand availability & visibilityMonitor market trends, research consumer markets, and competitors’ activities.Trade Agreement for MAF, Metro, CSD, and ISM for trade agreement, and Price Structures

Karachi, Pakistan

Analyzed brands positioning in the market with the demand and supply gap analysisDeveloped marketing plan, & trade plan including ATL, BTL and TTL campaignsAdvertising campaigns and RODP plan execution for different brands.Developed and execution of Umbrella branding for Jello Bello and Spacer Brands A complete Sale Analysis Report of 350 towns of Pakistan with conclusion and recommendations.Design attractive new product packaging and suggested improve current product packagingEstablished performance specifications, cost and price parameters, market applications and sales estimates Monitored market trends, research consumer markets, and competitors’ activities to identify opportunitiesHighlights and Key AchievementsOperated 45 LMTs and many general stores of Pakistan with overall 27% growth in Sale. Successfully Executed Trade activation at Hum Masala Expo, Atrium Mall, Port Grand & many placesOrganized and Successfully executed Merchandising Activity in the 350 towns of Pakistan Launched new website http://bpsweets.com.pk/ and develop the Online Campaign for Social Media

Karachi, Pakistan

Execute ATL, BTL and TTL campaigns for Clients’ BrandsDeveloped and present ideas of different campaigns to pitch & win new clientsMonitor product distribution in the campaigns along with coverage in IMT and LMT stores.Assembles consumer-rating reports by summarizing information, graphs, and presentations. Maintains Spark Communication Social Media pages, off line Search Engine Optimization. Highlights and Key Achievements Successfully executed BTL & Online campaign of Engro Onaaj (Wheat) includes: Apartment Drive, Engro Float, & Live Cooking Show with Celebrity EndorsementSuccessfully executed ATL & BTL campaign Continental Biscuit (LU) includes: Resort at different cities of Pakistan with Strategic Alliance with Tapal and KFC Tremendously executed Awareness program of Dhanak Contraceptive Product: Includes Float, Pre-hype ,& Awareness Center with Lady health Care Performed Trade Activation of Kolson in the various IMT & LMTs’ Stores in Pakistan

Karachi, Pakistan

Established Digital image of various brands and monitor online image on various platforms.Establish performance specifications, cost, price parameters and deals with clientsOff-site Search Engine Optimization, manage Social Media pages and Content Writing. Highlights and Key AchievementsSuccessfully executed Online campaign for websites, includes SEO, Content Writing and SMO

Karachi, Pakistan

Manage company expenses and its account and responsible for clients dealing and their ledgersAssist Business Development Manager in manager clients & Schedule meetings and organized events

Master Of Business Administration - Mba, Marketing

Activities and Societies: Developed Marketing Plan of Herbal Essence and an Ad to relaunch it. In the another major subject of marketing.

Chartered Accountancy C.A, Business/Commerce, General

Cleared Module A: Business Mathematics and Statistics Business English. Cleared Module B: Mercantile Law, Introduction to Economics (.

Bachelor Of Commerce - Bcom, Business/Commerce, General

Intermediate, Pre-Engineering