Charles Fagan

Charles Fagan Email and Phone Number

Client Analytics Manager at Basis Technologies @ Basis Technologies
Charles Fagan's Location
Boston, Massachusetts, United States, United States
Charles Fagan's Contact Details
About Charles Fagan

Marketing strategist with versatile experience in end-to-end marketing promotion and performance analysis. Experience using both industry and consumer data to develop marketing strategy and implementation, forecasting performance and managing budgets, tracking and reporting real-time results using data visualization and interactive dashboards, as well as deep-dive post-program analysis to improve efficiency, effectiveness, and profitability.Educational background in Psychology, Advertising, and Marketing. Previous experience working in both creatively focused environments and data-driven teams. Passion and interest in using consumer insights to improve company brand image and customer engagement through targeted market research and associated promotional efforts.Specialties & Interests include: Advertising Management/Market Analysis/Account Management/Marketing Research/Advertising Research/Marketing Strategy/Event Promotion/Campaign Promotion/Internet Recruiting/Sports Marketing/Project ManagementPositions Held: Marketing Coordinator/Director of Marketing Operations/Resident Assistant/Assistant Recruiter/Marketing Communications Specialist/Project Manager/Digital Marketing Analyst

Charles Fagan's Current Company Details
Basis Technologies

Basis Technologies

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Client Analytics Manager at Basis Technologies
Charles Fagan Work Experience Details
  • Basis Technologies
    Client Analytics Manager
    Basis Technologies Sep 2022 - Present
    Chicago, Illinois, Us
  • Basis Technologies
    Sr. Performance Analyst
    Basis Technologies Jun 2019 - Sep 2022
    Chicago, Illinois, Us
  • Avid Marketing Group
    Digital Analytics Lead
    Avid Marketing Group Jan 2017 - May 2019
    Rocky Hill, Ct, Us
    Develop in-store marketing campaign strategy and tactics based on analysis of industry, competitive activity, historical performance.Lead agency efforts in streamlining digital analytics capabilities and service offerings; includes increasing efficiency in reporting, data visualization, consumer insights, and digital innovation research.
  • Avid Marketing Group
    Digital Marketing Analyst
    Avid Marketing Group Jan 2016 - Jan 2017
    Rocky Hill, Ct, Us
    Forecast budget spend and in-market performance of digital shopper marketing campaigns across multiple clients; provide scenario analysis to clients in real-time to measure impact of potential changes made during campaign.Establish and maintain central repository for all agency digital campaign data, including demographic information, redemption performance, and media impact. Research and collect industry data to combine with internal insights to create optimized program proposals designed to meet specific client goals.Compile vendor data, competitive activity across multiple platforms, and post-program performance data to provide clients with full industry and campaign analysis, insights, and key learnings. Use data visualization skills to easily and effectively display program performance summaries. Assist in internal budgeting, forecasting, and billing. Work with cross-functional teams in agency setting to provide all clients with full service digital shopper marketing programs - from design and implementation to post-program analysis.
  • W.R. Grace
    Marketing Communications Specialist
    W.R. Grace Jun 2014 - Nov 2015
    Columbia, Maryland, Us
    Research and analyze industry marketing trends; plan and strategize future promotional initiatives aimed to increase level of engagement and brand loyalty between company and customer Create and implement email marketing campaigns, perform various A/B testing, track and analyze email performance metricsDeveloped communication strategy for company’s entrance onto social media platform; create, monitor, and deliver all company Twitter content to increase customer engagement and brand loyaltyGained experience in event and experiential marketing through management of all phases of company's industry tradeshow activitiesEdit, maintain, and update content and design of new company website to optimize user experienceResponsible for creation of all outbound collateral; manage relationships with third-party vendors to ensure delivery of on-target content including videos, infographics, and blog posts
  • Loyola University Maryland
    Director Of Men'S Soccer Operations Marketing Intern
    Loyola University Maryland Sep 2011 - Dec 2011
    Baltimore, Md, Us
    Created and implemented new and existing marketing strategies to promote Men's soccerIncreased attendance at home games over 30% through effective marketing campaignsCoordinated pregame and game day operations requiring ability to edit both video and website content, as well as understand fundamental grassroots marketing principles
  • Verizon
    Channel And Roadmap Marketing Intern
    Verizon May 2011 - Aug 2011
    Basking Ridge, Nj, Us
    Managed agency team in all phases of end-to-end creation of in-store promotional campaign Managed monthly compliance campaign launches, communicating results and analysis to team, meeting all deadlines provided Gained an understanding of both corporate client and agency cultures through hands-on experience with both teams

Charles Fagan Skills

Advertising Marketing Communications Social Media Marketing Strategy Marketing Research Digital Marketing Marketing Analytics Digital Strategy Analytics Advertising Research Promotions Campaign Management Account Management Social Media Marketing Email Marketing Event Marketing Strategy Program Management Market Analysis Advertising Management Data Analysis Business Analysis Web Content Management Recruiting

Charles Fagan Education Details

  • Northeastern University
    Northeastern University
    Marketing
  • Loyola University Maryland
    Loyola University Maryland
    Communications (Advertising) & Psychology

Frequently Asked Questions about Charles Fagan

What company does Charles Fagan work for?

Charles Fagan works for Basis Technologies

What is Charles Fagan's role at the current company?

Charles Fagan's current role is Client Analytics Manager at Basis Technologies.

What is Charles Fagan's email address?

Charles Fagan's email address is ce****@****ola.edu

What is Charles Fagan's direct phone number?

Charles Fagan's direct phone number is +186043*****

What schools did Charles Fagan attend?

Charles Fagan attended Northeastern University, Loyola University Maryland.

What skills is Charles Fagan known for?

Charles Fagan has skills like Advertising, Marketing Communications, Social Media, Marketing Strategy, Marketing Research, Digital Marketing, Marketing Analytics, Digital Strategy, Analytics, Advertising Research, Promotions, Campaign Management.

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