Lauren Fagan Email & Phone Number

I'm currently fully booked with DTC clients. If you think you may want to work with me in the future, please reach out!Some testimonials:"Lauren's creative acumen, particularly in the realm of paid acquisition platforms, is unparalleled. Her instinct for identifying and developing winning creative strategies has led to countless new high-scale winning ads” - Remy Porsella, CMO @ Honeylove"Lauren is among the most organized people I know, having created and evolved many processes to keep internal and external partners engaged and efficient." - Stephen Guo, Paid Ops @ Honeylove"Lauren Fagan is truly one of the most talented and hardworking people I’ve met during my career as a marketer. She raises the bar for what it means to be an expert in paid marketing." - Cara Wood, Growth Creative @ Honeylove"Lauren has no ego, she is easy to get along with and finds a way to add value to every part of the business she gets involved in. Hire her for anything! Seriously, this woman can do whatever you put in front of her. " - Gwen Anzalone, Growth Creative @ Honeylove“An intrinsically curious, brilliant problem solver. She embodies the work smarter spirit, is a natural cross functional bridge builder, and a sharp, data-driven analyst.” - Meagan Yip, Former Head of Growth @ Billie"Lauren possesses foundational knowledge that allows her to help at any level from IC to strategic roles. Her first principles thinking allows her to break down any challenge, problem, or goal and execute against it.” - Andrew Bui, Former Sr. Growth Manager @ Rothy's

Los Angeles, Us

New York, New York, Us

New York, Ny, Us

San Francisco, California, Us

- Build bottoms up budgets for paid social channels incorporating historical trends, new product and category launches, and seasonality. - Completing coursework on incorporating regression analyses into forecasts.- Plan for and navigate through business and environmental challenges- Leverage Excel to interpret data and build reports- Collaborate with team members to run tests on-site and on-platform, partnering with vendors to execute A/B tests and establish next steps based on interpreted data.- Use tools like Rockerbox, Looker, Google Analytics, Hotjar, and Optimizely to uncover insights and unlock efficiencies across marketing mix channels, onsite, and on landing pages.- Successfully brought paid social creative generation in house and established feedback and ideation process to allow a seamless planning and closed feedback loop with the design team.

Seattle, Washington, Us

* Acted as main point of contact for three accounts. Day-to-day responsibilities included managing three analysts, establishing growth goals and strategies for weekly, monthly and quarterly time frames, building projections based on historical and real-time data, and leading weekly and quarterly meetings with clients.* Developed client tech stacks, including integrating Google, Snapchat, Twitter, and Facebook with MMPs, making recommendations for tracking tools, and educating clients on cohorting & attribution implications.* Educated junior members of the team on creative best practices, creative and audience iteration & ideation exercises, optimization & ad-operations best practices and techniques, and performance report creation, including leading monthly, team-wide discussions of various growth and ad-ops topics.

Seattle, Washington, Us

* Acted as main point of contact for four accounts. Day-to-day responsibilities included managing two analysts, establishing growth goals and strategies for weekly, monthly and quarterly time frames, and leading weekly and quarterly client meetings.* Implemented and iterated on tactics and creatives to meet and exceed KPI goals including double-digit m/m conversion volume growth and 30% KPI cost reduction for one client.

Seattle, Washington, Us

* Created and deployed ads, audiences and campaigns on Facebook, Instagram, Twitter & Google UAC.* Built and streamlined reports for daily and weekly performance in Excel for eight clients, and designed a custom-made creative report to see aggregate creative performance across channels & campaigns.

New Haven, Connecticut, Us

- Created monthly analytics reports and conducted deep analytics audits for multiple clients, uncovering insights, areas for improvement and optimization, and recommendations for testing or site iterations.- Analyzed third-party tools such as Google Analytics, Hotjar, and Optimizely to uncover insights on digital properties, and created testing recommendations and plans aiming to improve site performance.- Led Google Data Studio planning and assisted in seven page Google Data Studio Dashboard creation tying back to organization’s 2016-2017 goals, which provided a bird’s-eye view of the health of their digital properties.- Created, pitched, and won custom analytics retainer plan for an existing client. Responsibilities included researching tools to be used under the retainer, conducting a thorough audit to set prioritization, and compiling a pitch deck to be presented to the client leadership team.- Managed five retained accounts and managed three website builds, acting as the main point of contact for the account. Managed, coordinated, and planned ad-hoc maintenance tasks for the internal team, lead brainstorms and ideation sessions, and provided analytics insights and reports. This also resulted in doubling the size of one annual retained client and planting the seed for full website redesign.

• Further explored strategic digital marketing by expanding duties to include billable work• Assisted on multiple market research efforts to optimize strategy and messaging• Assisted in research gathering and strategic recommendations for pilot social media program for multinational pharmaceutical company• Conducted multiple soundbytes and analyzed secondary research to assist in strategic planning for five clients

• Assisted in client analysis, strategic planning, and competitive analysis, including website audits, media audits, and social listening for four clients resulting in team recognition and one win• Researched and blogged about current events and marketing news to proactively distribute latest marketing trends to encourage thought leadership• Led a personal project to present to the Insights and Innovations team focusing on social media strategy and a digital presence for pharmaceutical companies within the 2014 FDA guidelines