I was 8 years old when I had my first marketing job! Well it was actually an assignment at school, but hey. We had to bring in an item from home and create an advert for it. This was my first dabble into marketing and this memory stuck with me when I selected a Marketing related course for University. Since University I’ve built up nearly 12 years Marketing, Advertising, Branding and Video Production experience, mainly in stand-alone roles.More recently I’ve acquired over 3 years experience running a platform for NFTs where I’ve worked across the full client lifecycle.Happy to connect and talk about:Non-fungible TokensBlockchainVideo ProductionMarketingBranding
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Product Marketing ManagerLoop FansSydney, Nsw, Au -
Product Marketing ManagerLoop Fans Sep 2022 - PresentLoop brings an ecosystem of platforms powered by the Blockchain, which includes NFT Marketplaces, DEX, DAOs and solutions for the music, content creators, ticketing and entertainment industries.Responsibilities/Deliverables:• Work closely with product development team (engineers, designers, marketing and sales) to implement strategies and the most profitable course for the platforms• Map the sites and platforms' user flows and customer journey• Review and test the user interface and user experience (UI /UX) • Propose improvements to both UI and UX in order to generate conversions• Develop the positioning and messaging for Loop platforms• Follow and analyse market trends and competitors to position products• Lead the marketing team to generate strong moment ahead of launches and updates• Conduct customer surveys• Translate technical details into benefits for our users -
Marketing And Content CreatorAgenda C Feb 2022 - Sep 2022Sydney, New South Wales, AustraliaResponsibilities / Deliverables:• Focus on Content Marketing• Creating Video Assets and Graphics• Whitepapers and Reports• Customers' branding management • Solo representative of Web3 and Blockchain, educating customers on the adoption of NFT Projects -
Marketing AssociatePeoplebrowsr Inc. Jul 2015 - Dec 2021Sydney, AustraliaPeopleBrowsr empowers NFT.NYC and NFT.KredWorking across all aspects of Non-fungible Tokens (NFTs) project delivery, from onboarding new clients right through to all aspects of customer experience (UX & UI), project management and use cases for revenue opportunities.Key Achievements:• In November 2021, 8 videos I produced were advertised in Times Square, NYC• Commenced relationship with and onboarded a new NFT client that is Fortune 500. They became our biggest client• 3 major products launched: NFT.Kred (NFT Whitelabel Platform), Link.Kred (Linktree-like), Empire.Kred (Influence gaming)Responsibilities/Deliverables:• NFT Project Manager, guiding clients through the NFT lifecycle from design concept through to customer outreach• Link.Kred Product Manager, coordinating GTM strategies and product messaging• Empire.Kred Product Manager, launching new site, game features and community updates• Digital Marketing Strategy, focused on Content, Social Media, Email and Affiliate Marketing• Video Production, Design of Whitepapers and Social Media Posts• Platform Quality Assurance – UI/UX Testing• Competitors research and features improvements -
Marketing And Advertising ManagerUvision Australia Aug 2013 - Jun 2015Sydney, AustraliaWorking as the single Marketer, uplifting and delivering all aspects of Marketing and branding for the company.Key Achievement:• Through my work in increasing brand exposure and awareness I helped grow the company 300% in 12 monthsResponsibilities/Deliverables:• Produced new Brand Guidelines & Marketing collateral, including website redesign, new logo and visual identity• End-to-end production of advertising content• Creating and executing marketing campaigns for major events• Social Media Manager including strategies, promotions and increasing engagement• Partner liaison to build relations and increase sales -
Marketing ManagerAbc International Services Pty Ltd Aug 2012 - May 2013Sydney, AustraliaWorking as the single Marketer, uplifting and delivering all aspects of Marketing and branding for the company.Key Achievement:• Whilst at ABC my first print advert I created in Australia was published in a magazine circulated in 80 countriesResponsibilities/Deliverables:• Redesign of company website & Branding & Marketing material• Social Media Manager including strategies, advertisement creation and promotions• Partner liaison to build relations and increase sales -
Marketing InternSiec - Sydney International English College Feb 2012 - Aug 2012Sydney, AustraliaI was studying at this college when I came to Australia and I offered the college my services to help them build their online presence which previously didn’t exist.Responsibilities/Deliverables:• Social Media Manager including strategies, advertisement creation and promotions to increase engagement with students• Photographer – Staff profiles, events• Dealing with student enquiries• Developed partner relationship to be able to offer our students discounts in local businesses. E.g Gyms
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CopywriterBahia Comunicação Jun 2011 - Nov 2011Salvador Area, BrazilResponsibilities/Deliverables:• Created copy for advertisement campaigns, working across several at any one time. Including major clients like Coca Cola and Politicians• Working across campaign concept, slogans, titles, creative text, production and proof reading
Fagner Lordello Skills
Frequently Asked Questions about Fagner Lordello
What company does Fagner Lordello work for?
Fagner Lordello works for Loop Fans
What is Fagner Lordello's role at the current company?
Fagner Lordello's current role is Product Marketing Manager.
What schools did Fagner Lordello attend?
Fagner Lordello attended Unijorge.
What are some of Fagner Lordello's interests?
Fagner Lordello has interest in Movie, Marketing, Technology, Environment, Education, Photography, Science And Technology, Austrália, Advertising, Sydney.
What skills is Fagner Lordello known for?
Fagner Lordello has skills like Marketing, Advertising, Copywriting, Social Networking, Management, Marketing Communications, Digital Marketing, Direct Marketing, Social Media Marketing, Brand Development, Email Marketing, Online Marketing.
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