As Design Head for a leading political party in Pakistan, I spearheaded a talented team of designers, providing expert training and guidance to enhance their skills.I also developed a comprehensive communication toolkit that streamlined the party's messaging and visual identity, significantly boosting our outreach and impact.Designed a comprehensive campaign that played a key role in the party leader's successful return.

Started working as design team lead for Nestle brands also worked on other clinets for ogilvy when needed. • As Team Design Lead for Nestlé Pakistan, I managed the brand development for Nestlé Juices, overseeing every stage from PET bottle design to packaging. • I successfully tackled the challenges of launching a full-fledged campaign, handling both conventional and digital communication. The experience culminated in a highly successful campaign, reinforcing the brand's market presence. • I led and trained a team of designers, significantly enhancing their expertise.

I conducted a fashion shoot, managing all aspects of art direction and story development, from conceptualization to execution. I oversaw the entire process, ensuring the final completion and printing of seasonal catalogues, delivering a cohesive and visually compelling presentation.

As Design Lead for the digital team at Red Communication, I led design initiatives for major clients including Nestlé Pure Life and Nescafé. I oversaw the creative direction and execution of digital campaigns, ensuring impactful and cohesive visual solutions.

As Art Director, I managed creative projects for high-profile accounts including Etisalat, Red Bull, Burger King, Unilever, and Tic Tac. I led the visual strategy and execution, ensuring impactful and cohesive campaigns across various media.

As Art Director at Acumen Advertising, I designed key campaigns and promotions for major brands including Foster's, Carlsberg, Stella Artois, Jim Beam, Wafi Mall, DP World, Afridi & Angels, and Indigo Recruitment. My role involved leading the creative vision and delivering high-impact visual solutions across diverse sectors.

As a Visualizer and Designer for Joyallukas, I managed all shoots for the gold jewelry brand, ensuring a compelling visual presentation. Additionally, I worked on diverse projects for Levi's, GAS, NAS, Arene, Trust City, TNT Cargo, Istikbal, Tepe Home, and Tharavad Restaurant, delivering creative solutions across fashion, property, furniture, and hospitality sectors.