Initiated school projects in different price segmentsHorizontal and Vertical Integration for the GroupEvaluating New Business prospects and projects

Heading Commercial Operations with focus on strategic planning, growth and network expansion, multiple channels development, supply chain reforms and sales.

The City School is one of the largest school network in PakistanResponsible for overall business development plans for the group, initiating new business lines, new strategic locations for The City School Group. Group Turnover 15 Billion.Involved in planning and setting up International schools in Middle East & South East Asia.Expanded The Smart Schools network within and outside Pakistan, managing a portfolio of 300 schools & 10 colleges, doubled the revenue base in 1… Show more The City School is one of the largest school network in PakistanResponsible for overall business development plans for the group, initiating new business lines, new strategic locations for The City School Group. Group Turnover 15 Billion.Involved in planning and setting up International schools in Middle East & South East Asia.Expanded The Smart Schools network within and outside Pakistan, managing a portfolio of 300 schools & 10 colleges, doubled the revenue base in 1 year.Responsible for product planning for schools including Furniture, Montessori equipment, Study Packs & Stationery. Business revenue doubled in a year.Started The Smart Colleges network nationwide.Introduced Oracle ERP to be implemented in The Smart School organization.Active involvement with marketing team to devise brand and marketing strategies. Performance Metrics involved strategic business growth, adding new businesses to the group portfolio, cash flows and cost efficient operations Show less

Build the teamAggressive expansion strategy initiatedInitiated schools in new areas and regionsInitiated Quality Management and Training departmentsBeefed up Business Development and Studies departmentsRegional setup for offices initiated, previously only operated from one locationTotal schools base increased by 5 times (40 to 200)Student base increased to 50,000+ studentsInvolved in strategic developments for group and UMTResponsible for creating a… Show more Build the teamAggressive expansion strategy initiatedInitiated schools in new areas and regionsInitiated Quality Management and Training departmentsBeefed up Business Development and Studies departmentsRegional setup for offices initiated, previously only operated from one locationTotal schools base increased by 5 times (40 to 200)Student base increased to 50,000+ studentsInvolved in strategic developments for group and UMTResponsible for creating a sustainable school franchising model with locally empowered organization to offer products/services in education sector of Pakistan. Involved in planning and setting up International schools in Middle East & Turkey.Headed marketing team to create brand awareness and different marketing strategies.Performance Metrics involved strategic business growth, business lines management, cash flows and cost efficient operations Show less

Responsible for Marketing, Wholesale & Retail channel sales/business development of FMCG, Agriculture & Fuel divisions.Responsible for business plans for marketing, gross margins plan/sales plan & delivery, cost effectiveness and operations of the Rural Retail Outlets. Performance Metrics involved starting new business lines, product selection and acquisition, sales, margins, profitability, cash flow management and cost efficient operations.

Responsible for budget, gross margin plans, national sales targets, network expansion, product plan, cost effectiveness and operations of the department, keeping in view macro & micro economic conditions. Business Turnover Rs. 5 Billion. Started Distribution network for Servis, transferring 100% receivables into cash sales Started International sales in Middle East & Europe Started retail channel for dealer network Headed teams for Information Technology to customize and… Show more Responsible for budget, gross margin plans, national sales targets, network expansion, product plan, cost effectiveness and operations of the department, keeping in view macro & micro economic conditions. Business Turnover Rs. 5 Billion. Started Distribution network for Servis, transferring 100% receivables into cash sales Started International sales in Middle East & Europe Started retail channel for dealer network Headed teams for Information Technology to customize and implement ePOS all over Pakistan, season & product planning, sourcing and replenishment to warehouses across Pakistan. Performance Metrics involved overall smooth operations of Wholesale Key Accounts, Sales, Margins, Cost Efficiency, Profitability and Receivables Management. Show less

Strategies to strengthen relationships with business partners, planning marketing/promotional strategies for their business. Ensuring that pull is created in primary channel and retailers follow brand guidelines.Defining sales strategy, planning & targets for the wholesale business.Offer incentives & motivation booster campaigns for business partners & their employees all over Pakistan to achieve targets.

Started International sales in Middle East & EuropeStarted retail channel Started franchise channel

•Overall management of corporate sales & account management.•Identifying potential & target market for corporate sales.•Set ARPU targets from corporate section.•Setting and assigning yearly & monthly targets for different cities & monitoring performance. •Define credit and recovery policies for corporate clients, assessing individual client’s creditability with finance. •Coordination with commercial section to assure inventory management and reordering;… Show more •Overall management of corporate sales & account management.•Identifying potential & target market for corporate sales.•Set ARPU targets from corporate section.•Setting and assigning yearly & monthly targets for different cities & monitoring performance. •Define credit and recovery policies for corporate clients, assessing individual client’s creditability with finance. •Coordination with commercial section to assure inventory management and reordering; providing our corporate customers complete turnkey solutions. Show less

Business Development & Proposals, Information Technology Project Management, Development & Design along with interaction with prospective/current foreign and local clients. Marketed, redesigned and reengineered systems to be sold as products, presentations & demonstration to prospective clients for these products. Contributions towards designing & implementing human resource policies for recruitment and talent development. Clients