Fahad Parvez Email & Phone Number

Ontario, Canada

• Developed the GRIDD study launch toolkit for stakeholders.
• Devised emails announcing GRIDD going live.
• Created push notifications to engage delegates at GlobalSkin Elevate 2023.
• Played an active role in the creation of conference feedback survey for GlobalSkin Elevate 2023.
• Contributed in the gamification development process for Elevate Awards 2023.
• Produced social posts promoting various projects falling under the organization’s umbrella (e.g Elevate 2023, GRIDD, etc.)

Vancouver, British Columbia, Canada

• Conducted in-depth study of consumer persona, behavior and attitudes.
• Researched the market pulse and identified topics that appeal to the brand's target demographics.
• Planned the structure of content (content pillars and sub pillars).
• Established a periodic content calendar.
• Produced written pieces in the form of articles, guides, social posts, ad campaigns, video scripts, emails/newsletters, website, landing pages, proposals, etc.
• Created and enforcing standards for the tone, style, and voice to be used throughout all material.

• Crafted written material for blog posts, emails/newsletters, articles, product descriptions, social media posts, video scripts, brochures and websites.
• Collaborated with the marketing team to design promotional content.
• Scrutinized content for errors and discrepancies.
• Revised and enhanced current content for improved clarity.
• Conducted keyword analysis and employed SEO techniques to drive traffic to the company's website.
• Composed engaging headlines and body copy to appeal to the intended audience.

• Managed all digital content hubs including social channels, e-newsletters and websites.
• Developed and implemented a concrete digital content strategy combining key digital assets including text, images and videos.
• Headed a team of designers and digital marketing executives.
• Worked in coordination with the SEO team to produce content that helps boost the website's ranking.
• Analyzed competition and ongoing content marketing trends.
• Conceptualized and executed creative social media & email marketing campaigns Incorporating contemporary features in the company's digital touchpoints to bring them at par with the best practices in the market.

Sultanate Of Oman

• Developing the department's traditional and digital marketing strategies.
• Introducing policies for enhanced productivity of the department and the overall business.
• Overseeing execution of the organization's social media, email marketing and SMS-related activities.
• Launching competitions and various other awareness and engagement focused initiatives through the company's digital media platforms for lead generation and engagement purposes.
• Creating and executing marketing plans for launch of new clubs within the business.
• Leading initiatives aimed at supporting clubs for augmented footfall.

Dubai, United Arab Emirates

• Planning, creating, executing and evaluating marketing and advertising campaigns for print, digital & radio.
• Conceptualizing and overseeing production of all marketing material in line with marketing plans.
• Ensuring effective brand management and maintenance of corporate identity.
• Developing marketing presentations/proposals carrying innovative ideas for potential clients.
• Writing copies for digital and print campaigns keeping in mind the psyche of the target audience.
• Writing press releases announcing the company's major strategic advancements.

• Devising, implementing & monitoring digital plans (for Web, SMS, IVR and Digital Media).
• Creating all marketing material in accordance with marketing strategies.
• Managing lead generation campaigns & measuring results.
• Monitoring competitor activities & market conditions.
• Preparing reports by collecting, analyzing and summarizing data/trends.
• Developing and pitching proposals.