Saudi Parts Center is a company operating in Saudi Arabia in the aftermarket parts and services for construction machinery and heavy trucks.Job Role:1- Develops strategic and action plans and follows up implementation process2- Review financial and operating reports3- Manage all departments on daily basis4- Oversee that the inventory management is consistent with sales, cash flow and financial goals5- Oversee sales, delivery, distribution, pricing, accounting and customer service6- Conduct regular staff meetings7- Keep up with the industry trends, attend trade shows, conventions and seminars as appropriate or as directed8- Ensures continuous improvement in company's systems and processes and procedures Number of Employees: 120

Machinery and Equipment Division contains the following companies:1- Alkhorayef Commercial Company2- Alkhorayef Industries Company3- Saudi Parts Center4- Alkhorayef Printing Solutions Company

1- Develops MARCOM strategy and action plans for the group.2- Oversee internal and external communication.3- Assure excellent service is provided by the design office to all Alkhorayef Companies.4- Assure all companies follow their brand guidelines.5- Manage brands of products owned by Alkhorayef Group.6- All other tasks related to Marketing Communication

The committee had a the following mandate:1- Manage Brands of Alkhorayef Group .2- Assure all brands follow the brand guidelines.3- Develop and implement communication strategy for the group.

1- Analyzing and assessing departments' needs and requirements2- Prepares reports and suggestions for business development3- Directly Manages Turbo-Tech division4- Conduct regular staff meetings5- Keep up with the industry trends, attend trade shows, conventions and seminars as appropriate or as directed

• Established the whole concept of Shuks Perfumes.• Conduct extensive research of marketing trends, product offerings, and visibility studies. • Developed the entire business plan for the company from its inception and prepared strategic plans on how to accomplish the goals set forth. • Built brand recognition in the community through implementing sales and marketing strategies.• Complete oversight of the day to day operations while developing members of the team in carrying out the company objectives.• Number of Subordinates: Seven• Reduced perfumes production cost by 35%• Sat up a pricing policy which increased the sales volume by 40%• Improved company's net profit is 20%

Aston Business School is among top business schools in Europe, and the MBA program is among few in the world with triple accreditation."The Aston MBA is an intensive programme that immerses students into the principles of strategic thinking in a business context. Over the course of the year, we develop your management skills to enhance your ability to lead and inspire.Full-time MBA students become part of a diverse community of global businessprofessionals who learn collaboratively, sharing their considerable work experienceand diverse international perspectives to enrich the learning experience."Modules Studied:Organizational BehaviorOperations ManagementMarketing ManagementBusiness FinanceAccounting for BusinessInternational FinanceBusiness Performance, Planning & ControlBusiness, Ethics and ResponsibilityInnovation and EntrepreneurshipBusiness Economics and StrategyLeadership DevelopmentStrategic ManagementMy dissertation topic is "Market potential of multichannel supermarkets in Saudi Arabia"The MBA was granted with "Merit"

• Established the successful material handling business within the company• Negotiated representation contracts with leading material handling equipment suppliers and annual discounts• Managed the preparation of promotional materials including presentations and brochures while coordinating the marketing strategy, sales campaigns and product distribution.• Prepared cost calculations, sales forecasts, marketing spending recommendations, Inventory Control system, pricing proposals, commissions and intensive scheme for the sales engineers.• Created the entire business plan for the product line and scheduled the entire product development process, including concept, design, development, and launch.• Coordinated the product development cycle with the research and development team • Developed and reviewed the payment terms of both customers and suppliers including L/C and L/W.• Designed financial leasing, renting, and installment contracts on a regular basis.• Collaborated with advertising and public relations agencies to develop and execute product strategies and tactics.• Conducted in-depth analysis of product sales performance compared to plan, and recommends appropriate actions to refine marketing plans• Number of subordinates: eight.• Achieved 300% growth in sales in two years.• Managed the requirement role of the Sales engineers in the machinery systems division (MSD)• Major clients are such as Jarir Company, Al-Obaikan Company, Al-Maraie Co, Nadec, Sabic, Almajdouie Group, Aramex, Savola Group, SAMA (Saudi Arabian Monetary Agency).

• Corporate Identity, Public Relations, and Group website Proposed and convinced the board members about the idea of changing the corporate identity and working with public relations companies for ALKHORAYEF Group and its subordinates. Initiated contacts with Advertising and PR Agencies such as Memac Ogilvy, Saatchi and Saatchi, Leoburnett, and BBDO Impact. Discussed the needs of ALKHORAYEF Group from PR perspective. Negotiated contracts for Corporate Identity, Public relations, and website building. Signed the contract for building AIA group website and managed the data collection and implementation process.• Strategic Planning for Machinery Systems Division (MSD) Participated with the top management in the process of establishing a strategic plan for the Machinery Systems Division (MSD).• Correspondences with Rexxon company Contributed in opening correspondences with Rexxon Company. Prepared with the management the context and content of coordination and cooperation with Rexxon Company. Analyzed the technical specifications of the product and the potential technical feasibility. Studied the need of the Saudi Market for Rexxon's products.  Negotiated with Rexxon Company the contract which is related to having a trial unit of Rexxon's invented product in order to try it in Saudi Arabian severe conditions.• Improving HVAC System in ALNAKHIL Paper Industries Studied the situation in coordination with all stakeholders. Discussed solutions with HVAC companies. Proposed a solution to the management. Negotiated pricing and contracts with HVAC companies. Setup an implementation plan considering plant operations. Managed contractors' work.