Fahad Jafarullah Email & Phone Number

Greater New York City Area

As the Art Director at Adorama, I am responsible for shaping the visual identity and creative direction of the brand across all channels. My role involves strategic leadership, creative execution, and team management to ensure that our visual communications resonate with our target audience and drive business objectives. Key responsibilities include:• Led the rebranding efforts for Adorama, Scuba.com, and SunnySports, ensuring a cohesive visual identity across all touchpoints.• Spearheading branding initiatives for new ventures such as the Adorama credit card and Adorama Music, effectively communicating their unique value propositions.• Creating new product announcement design assets for industry giants such as Apple, Adobe, Sony, Nikon, Canon, Fujifilm, and more—across various platforms, showcasing creativity in visual storytelling.• Creating engaging content for Adorama's social media channels including Instagram, Facebook, YouTube, and TikTok, leveraging my expertise in photography, videography, and video editing.• Conducting original photoshoots and producing high-quality videos to support marketing campaigns, showcasing products and services in a visually compelling manner.• Designing captivating tradeshow assets for Adorama's presence at industry events such as CES, SXSW, WPPI, and more, elevating brand visibility and engagement.• Effectively leading and managing a team of in-house and remote designers, ensuring the timely delivery of high-quality assets and maintaining brand consistency across Adorama's family of brands.• Designing and managing assets for various parts of Adorama's ecosystem including Adorama Rentals, Adorama Business Solutions, Scuba.com, SunnySports, and Printique, catering to diverse audience segments and business needs.• Creating the branding and identity of Adorama Inspire, the company's flagship trade show, including the design of tradeshow assets and merchandise to enhance attendee experience and brand recognition.

Greater New York City Area

As a seasoned Senior Designer, I have had the privilege of contributing to various projects for renowned brands, consistently delivering impactful visual solutions across various platforms. Some of my notable achievements include:• Spearheaded the creation of new product announcement design assets for industry giants such as Apple, Sony, Nikon, Canon, RED, DJI, ARRI, and Fujifilm, among others. These assets encompassed web, social media, and print materials, showcasing my versatility in crafting compelling visuals tailored to different mediums.• Played a pivotal role in shaping Adorama Inspire's flagship tradeshow's identity by conceptualizing and executing branding initiatives. This involved designing the event logo and extending the brand's aesthetic across diverse assets including printed brochures, merchandise, and trade show displays.• Contributed to high-profile advertising campaigns, including collaborations with the New York Giants and Adorama. My designs graced prominent spaces such as the plaza pylon, on-screen jumbotron, and metro newspapers, amplifying brand visibility and engagement.• Led the conceptualization and development of landing pages for various products on the Adorama website, seamlessly translating wireframes into visually compelling designs that enhance user experience and drive conversions.• Established a strong presence in leading industry publications such as American Cinematographer, Popular Photography, and Shutterbug, among others, through the creation of captivating advertisements that resonate with target audiences.• Leveraged my expertise in designing engaging visuals across online and offline channels, encompassing ads, brochures, catalogs, emails, social media assets, trade show graphics, videos, and web pages.• Mentored and provided guidance to junior designers, fostering their professional growth and ensuring the maintenance of high-quality design standards within the team.

Greater New York City Area

• Captured diverse events ranging from birthdays to weddings, maternities, engagement sessions, and professional portraits, ensuring each moment was preserved in its essence.• Seamlessly transitioned between photography and cinematography roles, leveraging skills in both disciplines to produce dynamic visual narratives across a wide range of projects.• Retouching and color correction techniques to enhance images, ensuring optimal visual appeal and consistency across all deliverables.• Collaborated closely with clients to understand their vision and objectives, incorporating feedback throughout the editing process to ensure the final product exceeded expectations.• Produced and edited cinematic videos, from concept development to final delivery, ensuring seamless storytelling and visual coherence.

New York, Ny

• Helping clients with design solutions, designing wedding invitations, and working directly with the vendors such as Papyrus, Crane, Vera Wang, and more.• Designed brochures, business cards, corporate identity, mock-ups, sketches, and booklets.• Preparing files for output, pre-press file handling for offset printer, spot-UV, engraving, letterpress, and embossed printing.

New York, Ny

• Overseeing and creating designs from start to finish for print materials.• Designing brand identity, business cards, letterheads, postcards, flyers, and restaurant menus.• Preparing print-ready files for various printing services.

New York, Ny

• Working closely with the art director and senior designers for brand development and logo concepts.• Designing brand experience for interior and exterior signage, menu board designs, and kiosks.• Managing print-processing and color management for final output. Photo retouching, color correcting images for large format prints, wall graphics, and more.

New York, Ny

• Developed working knowledge of design projects for specialty signs to extensive sign packages.• Helping with designs for interior and exterior signage, large-format graphics, and custom displays.• Vinyl creation, braille process, engraving, and learned color management for the final prints.• Hand stenciling, operating laser-cutting machine, and die-cutting.

Bachelor Of Technology (B.Tech.), Graphics & Communication Design

Activities and Societies: Student Government Association – Treasurer

Associate Of Arts And Sciences (A.A.S.), Arts & Advertising Design

Activities and Societies: Student Government Association – Senator