Art Director
Current- As the Art Director at Adorama, I am responsible for shaping the visual identity and creative direction of the brand across all channels. My role involves strategic leadership, creative execution, and team management.
- Led the rebranding efforts for Adorama, Scuba.com, and SunnySports, ensuring a cohesive visual identity across all touchpoints.
- Spearheading branding initiatives for new ventures such as the Adorama credit card and Adorama Music, effectively communicating their unique value propositions.
- Creating new product announcement design assets for industry giants such as Apple, Adobe, Sony, Nikon, Canon, Fujifilm, and more—across various platforms, showcasing creativity in visual storytelling.
- Creating engaging content for Adorama's social media channels including Instagram, Facebook, YouTube, and TikTok, leveraging my expertise in photography, videography, and video editing.
- Conducting original photoshoots and producing high-quality videos to support marketing campaigns, showcasing products and services in a visually compelling manner.