Superfandom is a leading NFT marketplace, built on top of Bitcoin, that helps brands, creators and charities engage with audiences using NFTs, Generative AI solutions, Soulbound Tokens, and Metaverse products. (Tech stack: NextJS, NodeJS, MongoDB, Redis, Javascript, Clarity, Stablediffusion, GPT3, Vercel, AWS)

Pakistan’s biggest fintech digital wallet initiative ~11M MAU, 1.5 Trillion PKR monthly GMV (2021)- Managed the GSM portfolio - the biggest portfolio in the company with > 70% of MAUs - Defined, measured and analyzed products and respective data analytics - Built partnerships and optimized acquisition channels and signup funnels- Managed multiple internal stakeholders in Pakistan and China- Identified core customers and optimized growth loop models- Evaluated retention data for cohorts, sub-products. Increased engagement, stickiness, ARPPUAchievements and Accolades:❯❯ Revamped GSM portfolio product funnels to improve long term retention from ~30% to ~60% ❯❯ Conceived, performed and standardized a future trend report that shifted company focus from selling ‘airtime’ to selling ‘bundles’ (Revenue from bundles crossed airtime in Feb-2021)❯❯ Optimized flows that improved transaction success rate from 64% to 86%❯❯ Introduced features that had a more than 50% uptake in total product user-base❯❯ Initiated and oversaw portfolio switch from 3rd-party aggregator to direct-integrations with all Telecom operators in Pakistan (Budget $1M with ROI in 1.7 years)

Digital-Onboarding-Tech and a Social Network for the Next Billion (B2C). Responsibilities:- Defined, coded, measured and analyze products and respective data analytics - Built partnerships and optimized acquisition channels and signup funnels- Identified core customers, optimized growth loop models- Identified activation events (A-ha moments) and decreased time-to-value and friction for users- Measured/analyzed data for cohorts, sub-products. Increase engagement, stickiness, ARPPU(Tech stack: Django, Python, Redis, PostgreSQL, Javascript, HTML5, Figma)Achievements and Accolades:❯❯ Provided first ever digital experience for 15MM from the Next Billion demographic ❯❯ Delivered user-growth from 500 to 35K DAUs over 2 years through virality loops and partnering with industry leaders i.e. Facebook, Google & Telecoms (Markets: Pakistan, Mexico, India, Bangladesh)❯❯ Redesigned product funnels to ensure > 60% conversion is achieved❯❯ Improved stickiness by 157% and increased engagement/session from 3 minutes to 25 minutes over 4 years (A/B testing, FTUE analysis, regressions, engagement/retention trackers, usability tests, NPS)❯❯ Increased content creators by 400%, long-term retention by 233%, and reduced unwanted user behaviour by 90% by implementing a multi-variate user and content reputation system❯❯ Raised $500K Investment in-kind from Microsoft, Facebook, Amazon❯❯ Recognized as industry thought leaders, cofounders were invited for a closed door meeting with Mark Zuckerberg in 2016. ❯❯ Re-designed sign-up funnel of Facebook app that increased conversion by 142%

Responsibilities:- Identified unique channels for customer engagement (Search/SEO, Social, Affiliates etc.) - Measured channel fit quality, behaviors and controls (target-ability, measurability)- Created a system to evaluate channel wise efficacy, implemented channel wise strategy, differentiated channels between sales and awareness and optimized collaterals accordingly- Defined data-driven content strategy for engagement across each channel and performed analytical marketing and low-level marketing (retargeting drop-offs)- Performed growth marketing: Engaged all different channels, while keeping marketing efforts up with however the channel was evolving (sharp focus on bringing down CPMs)- Performed regular competitor analysis to ensure conversion rates are comparable to market leaders- Increased user-engagement (increased session counts/user, relevant use-cases, feature adoption) (Tech stack: Flash, Php, MySQL, Photoshop, Illustrator)Achievements and Accolades:❯❯ Managed a team of 10 to define, create & improve multiple facets of a MMORGP called ‘Baby World’❯❯ Provided Middle eastern, European and American market insights, identified trends and worked with product and tech. team to increase adoption through localization and marketing❯❯ Secured 3MM users on the game and 500K on the Facebook fan page.❯❯ Enhanced ARPU of the game from $0.05 to $0.58 (industry average $0.15) by utilizing user-centered and iterative design processes to improve UX, cohort analysis, and improving in-game economy❯❯ Identified customer segments and decreased churn by 54%, achieved 3X the user acquisition targets by product-channel and channel-model optimizations❯❯ Spearheaded a deal with the biggest Facebook-games distributor, 6waves❯❯ The largest Facebook game, in terms of users, to come out of Pakistan (2nd largest in South Asia)❯❯ Increased retention from 7% to 24% (industry avg. 15%)

Slack like Rich Internet ApplicationResponsibilities:Worked with the product managers/owners to create, design, define, test and improve multiple facets of a pioneering social business network for enterprises called ‘Convo’Achievements and Accolades:❯❯ Defined and improved product features for iScrybe and Convo that became seminal in getting a funding of $7.2MM from Adobe and Morganthaler ❯❯ One of the biggest startup success stories to come out of Pakistan❯❯ Currently used by 6000+ companies in more than 160+ countries

Revamped and added new functionalities to the original ‘Online Helpdesk Software’. It is still being used by more than 1600 employees in Siemens