Fahad Anwar Email and Phone Number

• Conduct meetings with citywide stakeholders of current business processes and provide recommendations for improvement and create Business Requirement document (BRD) and Functional Requirement document• Facilitate JAD sessions, meetings and requirement/sprint review sessions with stakeholders, technical team and Business users to document detailed requirements• Work with 500+ existing and new paper forms to convert into digital forms by using custom SeamlessDocs cloud platform and integrate with Sitecore CMS to publish on City’s internal and external website and implement GRM (Government Relationship Management) to automate workflow• Work as a liaison between City's developers and web administrator to integrate automation enterprise applications (SharePoint, K2, CCM documentation, online payment (third party), AD integration and AdHoc) with SeamlessDocs web form solution• Communicate directly with development and testing team for clarifications related to user stories• Provide both proactive and real time coaching on process improvement tools for SeamlessDocs application and perform actual analysis on complex processes workflow as needed• Serve as the conduit between the end users and software development team by participating in system testing, data validation, collection and documentation of software bug reports• Partner with citywide department management to evaluate and make recommendations to update department workflows, processes and procedures to improve productivity• Develops project and tactic assessments and valuations (ROI) that leverage analytics and research to identify best practice per departmental business needs.• Implement digital forms to achieve 65% Business Process Improvement by identifying key issues and gaps• Conduct training and designing instruction manual for the users to effortlessly and provide project status update to the implementation partner.

• Partner with the Website Owner in a variety of site operational and planning tasks such as site customer engagement roadmaps, promotion setup, performance analysis, marketing campaign support, product content management, digital asset management, product review curation, etc.• Involve in implementation of Google Analytics configurations on a variety of online channels (e.g. Websites, email campaigns, landing pages, microsites, advertising, social media, etc.)• Drive prioritization and schedule for all web development working closely with the web development team and provide recommendations to execute strategies for content development in coordination with SEO goals• Improve processes by introducing new web-based forms working with the Admissions and Student Services department, which helped reduce student services process from 2-3 weeks to 3 days• Develop Targeting and Positioning of several school programs through digital and traditional marketing which increase enrollment about 27% within 8 months• Provide reporting and analysis of marketing campaigns to admission department on monthly basis• Implement pixel tracking for email marketing campaigns and provide analysis on conversion rates.• Work with Admission department on SEO and SEM, both internal and third-party, to evaluate performance by calculating CTR and CPA

• Initiate and manage website migration to new T4 Terminal CMS and work with cross functional departments to gather requirements and update website as per business needs • Serve as a School Site Administrator by attending monthly meetings hosted by the Office of Marketing and Communications for content migration to new CMS (T4 Terminal)• Redesign the university’s web site as a dynamic, data-driven site that aims to build community among the various audiences using available technology such as HTML, CSS and JavaScript to work extensively on content management system (Commonspot and T4 Terminal)• Continuously work to improve existing methods and approached website testing from a user perspective (comprised of navigational systems, information architectures, sitemaps, etc.)• Serve as the primary resource to faculty and staff to create and edit web forms, web pages including content migration, images, links, structure, design, and functionality for the School’s website• Support content requirements, and work with the team in creating content strategy deliverables such as content audits, gap analysis, content migration strategy, recommended content management processes• Participate in various trainings and workshops for school's new content management system and web-based cloud solutions for business process improvement• Serve as web analytics technology expert related to pixel tracking enhancements, solution design and reporting participating in various web & tool integration• Build strong relationships with third party vendors to secure project deliverables for both internal and external teams• Work with the QA team to create, review and execute test cases and test scenarios• Audit website and provide technical recommendations for maximizing online visibility

• Gather Business Requirements, interacted with the Users, Designers, Developers, Project Manager, and SME's to get a better understanding of the Business Processes, and analyzed and optimized the process using Waterfall Methodology• Work with Project Sponsor and Stakeholders to complete Project Charter outlining scope, goals, deliverables, required resources, budget and timing by using MS Project• Coordinate and attend meetings to review the requirements with the SMEs, PMs and other team members• Extract data from SAP environment (SD and PP) and create reports with recommendation for the management on weekly basis

• Analyze business processes by consulting with departmental personnel to document current work processes and identified improvement opportunities• Work with business development team to revamp the sales cycle by introducing key process improvements, based on benchmarking and customer surveys• Coordinate and prepare responses to external program review findings and recommendations regarding sensitive issues and also conducted internal reviews• Actively participate on various administrative surveys conducted by the Division