At Relevic (B2B & B2C web personalization SAAS), I am part of the core team and working to lead the product vision. Here, I have:Product• Crafted comprehensive product strategies encompassing business cases, high-level use cases, technical requirements, and revenue projections.• Overseen the complete product lifecycle, from roadmap development and feature planning to pivots, market research, software libraries and technical review of code.• Established guidelines and procedures for the engineering and product development cycle, ensuring effective data processing and operations. • Implemented continuous competitor analysis and qualitative research practices to maintain an in-depth understanding of user requirements and operational efficiency.• Engaged with intended/prospective clients to articulate system requirements, specifications and ensure alignment with business objectives and stakeholder expectations.• Recruited and supervised engineering personnel, ensuring seamless development and timely release of product features.• Facilitated close collaboration between engineering and other team members for end-to-end product development.• Managed financial aspects of product development, maintaining control over budgets and expenditures to ensure cost-effective operations.Growth•Created a business plan and go-to-market strategy for the web personalization SAAS startup.•Drafted pricing and marketing roadmap and hired marketing, customer success and sales teams on part-time basis to kick-off the work. •Implemented the digital marketing through a mix of SEO driven mass content production, social medium presence and performance marketing•Established the lead generation and sales conversion pipeline to start working on leads as soon the product hits the commercial released •Built and maintain professional and prospect networks.•Met with potential clients

At World Bank, I am part of the Punjab’s core team for Trust Fund for Accelerate Growth and Revenue (TAGR)- component III for last three years; a 4-year technical assistance aimed to facilitate revenue mobilization reforms in collection agencies. Here, my role includes:•Providing technical input based on qualitative research and data analysis to determine efficiency and effectiveness of policies and administration for different provincial taxes which includes agriculture income tax and motor vehicle tax. •Assisting and advising policy and administrative recommendations in assessment and functional reviews which include human resource assessments and functional reviews of collection agencies.•Designing, drafting and reviewing background, concept and policy notes along with strategy documents and work plans.•Facilitating management reform forums/workshops for Punjab’s revenue collection agencies and refining roadmaps for mid-term interventions along with base work for new project. •Managing clients’ relationship, providing analytical inputs on design and implementation arrangements and coordinating activities.Before TAGR, I worked with Bank on e-services for two years on the Punjab Public Sector Management Reform Program (PPMRP) where I was part of the core team and I:•Devised strategies to support implementation of ‘Access to Services', 'Procurement' & 'Transparency’ areas of the program•Analyzed and provided assistance in rolling out citizen contact center, procurement MIS and web information platform for departments. •Supported in conceptualising a business process re-engineering and an automation to transform service delivery processes and citizen experience . •Managed and facilitated proof of concepts, demos and other necessary activities to introduce stakeholders to business solutions and analysis. •Assisted Ministry of Education, Mozambique, in initial scoping of mobile payment system solution for school teachers’ salary.

At Unlayer (B2B & B2C), I started as an early employee and worked with co-founders on product management, strategy and revenue growth. Here, I have:Product•Drafted and developed long-term company strategy, products roadmap, implementation plan, and KPIs with co-founders. •Driven product/feature requirement documents and manage stakeholders' feedbacks to create a compelling and user-centric backlogs •Worked on feature prioritization for both the products of Unlayer, based on data analysis, discovery, user feedback, design, and competitor landscape •Led product development of Unlayer Studio (B2C, a flagship email design tool) by collaborating with customers, co-founders, sales, and marketing to meet the growth of 3X on an annual basis •Led the revamp of a complex billing module to workspace level to improve ARPC •Managed third-party vendor to get the target of 20 integrations within six months •Introduced and promoted product tools such as JIRA and Figma to complete the overall value chain from the roadmap, epic, user stories, wireframes, flow, and software requirements to break things into valuable deliverables•Led and motivated cross-functional teams of more than 15, including engineers, designers, QAs, customer success managers, and sales people, in a highly collaborative environment to identify revenue gaps and customer requestsGrowth & Sales•Started as 3rd employee and helped get workforce 30+•Achieved the base growth of 5X and revenue growth of 6X•Established and managed Customer Success / SR/ AE Unit and kept conversion rate above 45%, churn rate below 15%, customer satisfaction above 75%, and average response time below 2 hours •Managed enterprise contracts & closed worth $0.5 million in 6-8 months, including a few fortunes 500 companies•Achieved $0.5 million incremental revenue within 70 days through inside sales •Worked with an external marketing agency to bring Unlayer Studio CAC below 60% of CLTV within a span of a few months

Technology for People Initiative (TPI) is an applied research unit, housed in Lahore University of Management Sciences (LUMS), which has completed projects worth $1 million focusing on innovative, low cost and user-friendly technology solutions for public sector concerns. I led the unit where I: •Established objectives for the unit and formulated strategies, plans and internal policies including mid-term roadmap, resource management, market positioning, client mapping and communication.•Authorized and reorganized job roles and associated staff.•Drove revenue generation, growth and collaboration networks by prospecting, negotiating and closing new contracts & MOUs. •Managed and successfully completed projects worth $150,000 during my tenure.•Developed, proposed and raised $17,000 for first of its kind interactive museum project (Taxila Museum) in Pakistan along with $70,000 project in pipeline under MOU agreement.•Managed and supervised other operations that include allocation of material, human and financial resources to implement projects and policies; establishment of administrative controls; formulation and approval of communication mediums.