Recruited by one of largest steel rebar manufacturing Group in Pakistan to expand sales and strategic planning for investment outside Pakistan. From start contributed in overall business operations and key decisions. Initially got involved in planning / implementation for steel mill in Iran. It was required to travel and made feasibility studies for foreign investments. Afterwards designed and executed sales and marketing initiatives that drove turnaround in major markets.Marketing & Sales Strategy: Achieved a 50% sale growth in steel wholesale channels in new territories and increased customers by 30% by re-focusing and growing business channels all over Pakistan through product restructuring, branding, operational strategy and developing a knowledgeable team. Negotiated and closed Rs. 1400.5 million net new sales agreements with new accounts within 1 year. ● Ascertained distributor / dealers needs and customized sales strategies with actionable steps, addressing key influences such as pricing, fluctuating market, and quality.● Kept engaged with production team to improve quality and production guidelines.● Brand Management: Improved industry recognition by significant alterations to Steel brand and style, including advertising and promotions. ● Operations Management: Monitoring production scheduling and logistics, negotiating with vendors, overseeing cost reductions.● I enjoy healthy relations with Pakistan wide steel industry titleholders, oversee group’s external affairs related other steel mills, associations, chamber meetings etc. ● Involved time to time in key company strategic decisions, propriety, policy making, recruitment / HR, and Govt. departments related matters.Expanding Globally: Within 3 months of my joining group established steel project in Iran, Within 2 years group further invested in Kirghizstan and started production. Within 3.5 years we have now doubled production capacity and have upgraded to hi-tech mills to meet new demands.

Hired, to lead Pakistan office, Sales & Service Teams, monitor operational activities. To identify and capture key accounts, regain customer confidence, develop new relationships and establish a competitive market position. To bridge between Head Office, principal company “Electortherm, India”, and customers by strategic business direction.ACCOMPLISHMENTS:Business Development: ● Target to penetrate the market by selling company’s main product, Steel Melting Furnace, capital equipment for any steel mills costs from US$ 200,000 to US$950,000. ● Negotiated and closed a sale contract valued at $250,000 within 1st month of my joining. It was company’s first sale after 14 months. ● Grew account from $500K to $3.5M within 15-months by follow-up and persuasion. ● Drove initiatives which led to growing sale from $2M to $12.5M hence making the #1 market leader within 3 years.● Increased new business by 80% and achieved a target of 200% resulted steep increase in Pakistan wide sales from 15 to 87 installations including competitor equipment replacements. Client Retention: In presence of stronghold competitor, within in 1 year regained account loyalty, leading to business expansion. Relationship Management: Strengthened relationship through an improved customer approach and governance model, resulted strong business relations with clients / owners of Pakistan wide Steel Industry.Product Strategies: New strategic policies towards solutions oriented Servicing Department, spare parts and maintenance policies led to boosted client’s confidence and account increments with Electrotherm brand.Operations Management: Being Pakistan office head, planning, executing and monitoring the overall activities like accounts / HR etc. ● Dealing PKR multi-million contracts, demonstrated Win-Win Negotiations skills using written, verbal and non-verbal communication. ● Established strong bond between UAE head office, principal companies and customers.

Joined to look after Omni’s local rice sales and to explore opportunities for exports. RESULTS / ACCOMPLISHMENTS:● New Business Development: Delivered a 25% growth in wholesale and retail businesses by implementing development plans and strategies to maximize profits, generate sales leads.● Sales Strategy: Generated a 15% revenue lift and 30% forecast lift by developing and implementing a new sales strategy for retail markets and dealers, redefining business priorities to increase focus on sales and business growth / expansion, and re-engaging lapsed wholesale customers.● Branding: Improved brand and product packaging tied to a unique, differentiated branding message.● Exports: Devised strategy for rice exports, coordinated export oriented product development with technical team and within 1 year started export to Gulf counties.

Administrated one of the largest school campus of The Educators School Network in Lahore as Branch Manager. RESULTS / ACCOMPLISHMENTS:● Played active role in promotion of new branch and within 3 months aggressive marketing campaign surpassed break even.● Maintained day to day operations of the campus including, locating outside contractors and vendors as needed.● Directed teaching and operations staff. Conducted performance evaluations; coordinated professional development and teacher trainings etc.● Monitored interactions between school campus & main head office.● Monitored school computer lab and IT department.

Worked as project manager for a leading Software Development Company with many national / international clients. RESULTS / ACCOMPLISHMENTS:● Involved in development of Financial Software, multimedia sales presentations, software demonstrations, design and development of websites.● Represented company in different IT exhibitions and interacted with clients for feedback and requirements.