Kevin Fahey Email & Phone Number

Ball Ground, Ga, Us

For more than 30 years, the LAT Apparel family of brands has been built on principles of partnership, reliability, and authenticity. From the first day, our mission has been to develop genuine customer relationships. We think innovatively, work hard to maintain a superior level of service and consistently create a line of quality apparel that we are proud to share. These traditions will not change and are the core of our day to day operations.

Textile Imprints help companies communicate their brand using decorated apparel and promotional accessories. Our clients are restaurant chains, corporations and businesses. Consult with clients to build decorated (screen printing and embroidery) apparel programs that match their brand strategy.  Identify relevant customer needs then determine the scope and best method to execute the desired outcome. Negotiate all contracts for procurement, from the distribution channel, while securing the best economic advantage. Develop and manage all logistical relationships between customers, suppliers, designers and shipping companies.

TOWNTEES provides decorated custom apparel and licensed products to the retail distribution channel and large food and beverage industry.• Hired, trained and motivated talented employees to help execute my vision for conquering a market that was undefined and underserved.Developed, built and implemented a custom SaaS platform to facilitate trade more efficiently between Walgreens and TOWNTEES. The SaaS platform works through a portal within the firewall and is accessed by store managers from their StoreNet computer.• IT platform and SaaS system maximized productivity while reducing TOWNTEES overhead by 18%.• Increased revenue by 20% on an average 10 new store orders a day.• Improved order efficiency by saving store managers up to 15 plus minutes when creating a purchase order.• Reduced or eliminated inefficiencies in the supply chain, e.g. long check-in, inventory & verification process.Created the ‘High School Royalty Program’ (HSRP), a unique high school brand-licensing program that protects the school’s name and likeness while leveraging its brand image to generate revenue for the school. The HSRP distributed over $250,000 in royalties to the partnered schools.• Acquired and managed the licenses of 800 schools.• Designed and implemented the HSRP website, allowing schools to access and manage their account with the ability to view the royalty information. • Created partnerships between Walgreens stores and local high schools promoting t-shirt design contest for students.• Established all contracts and negotiated royalty agreements with each district/school administration.Developed Lettuce Entertain You Enterprises as a customer providing custom uniforms and apparel for retail sales for their concept restaurants nationally.Invented, developed and patented a consumer product called ‘Easy-T Kit’, United States Patent #D531,893.• Strategically placed product into retail distribution.

• Built a $2M dollar territory from the ground up with distribution in 42 states and over 3,000 stores.• Achieved consistent sales growth of 15% YOY, while maintaining average profit margins of 35-37% EBITA. • Identified and assembled a large-scale distribution network of apparel suppliers, printers and logistic companies to produce and deliver custom products to retail clients across the country.• Developed Lettuce Entertain You Enterprises as a customer providing custom uniforms and apparel for retail sales for their concept restaurants nationally.• Collaborated with Walgreens Electronic Data Interchange (EDI) Department in 2004 to become one of Walgreens first Direct Store Delivery (DSD) vendors trading EDI. Created quicker cash flow for TOWNTEES and reduced overhead by 18%.

The High School Licensing Company was founded by TOWNTEES and the Chicago IP firm, Davis McGrath LLC, in 2008 as a third party entity to license, protect and manage the individual high school name and likeness. HSLC leverages the school brand through the mass retail market to generate revenue for the schools.

• Implemented marketing strategies to increase sales for the Paint Department at Home Depot and Menard’s.• Implemented “The Professional Paint Program” to municipalities, painting professionals, contractors, commercial real estate companies and institutions.• Achieved 34% growth each year in a million-dollar plus territory.• Received “Outstanding Sales Performance Award”, 2000. • Received “Sales Contest Award”, 1999.

Managed wine portfolio consisting of over 100 wineries for the independent retail liquor space.• Promoted to manage wine portfolio consisting of over 100 wineries for the independent retail liquor space.• Won “Most Cases Sold”, 1997 sales contest for new vineyard introduction to the marketplace.

Modesto, California, Us

Marketed and distributed the Gallo portfolio to the food and drug channel and independent liquor chains.• Selected to attend District Manager in Training, June 1997.• Selected to participate and completed first Advanced Sales Training (AST) offered to top 10% sales representatives. • Established a Sam’s Club purchasing agreement for Boons Farm Wine, which was the largest in Romano company history.• Winner of 1997 E&J Gallo Sales Achievement Award. • Winner of the 1996 E&J Gallo “Peter Vella Sales Award” for best display and most cases sold. • Completed “Systema - Systemic Selling Dialog” advanced sales training program, 1996.

Intern. Assisted in the development and implementation of sports marketing programs for agency clients.

College Of Business, Marketing

Education record