● Increased old app engagement by 32% by redesigning the homepage.● Lead UX migration from Rocket Systems to Alibaba systems including new app and web.● Successfully shipped new customer & seller apps. Shipped 8 ver of the app on ios & android.● Insuring smooth campaigns (11.11) by aligning 5 countries & delivering tech requests. ● Create & Delivered quarterly roadmaps working with PO’s and Tech teams from Alibaba, Lazada & Daraz.

● Raised 233% of original crowdfunding goal on kickstarter for MONT5.● Improved conversion rate of LeatherJacketShop by 267% through improved user experience.● Headed MONT5 branding from message tone to package design, that resonates our major target markets.

One of the Top 10 educational mobile app on itunes worldwide with over 2.5M+ users. Edu app for kindergarden/playschool based on US curriculum with 150+ games inside. ● Increased Mobile App engagement by 75% through gamification.● Decreased bounce rate by 30% through metric analysis and improving game design. ● Led a team of 7 game producers, shipping a total of 150 mini games on Stores in 3 months time.● Introduced a reward system in the application increasing product retention.● Created product release process from strategy to implementation on stores.● Created product pipelines Improving coordination between San Francisco & Islamabad team.

MMORPG with over 3 Million users for young females and kids, frequently trending in top 10 on facebook. Second largest social game from a south asian studio.● Grew our flagship title organically to 3M users with 300k MAU with $0 advertising spent. ● Led user usability studies through user testing resulting in 100% improvement in user drop off. ● Using metric analysis increased 2nd day retention 35%.● Coded multiple game modules and initial architecture of the product. ● Worked with cross functional teams located internationally ● Organically grew our facebook page to 514k users.● Created partnerships with other games, advertisers and cross promotion platforms for product promotions.

● Created presentations, sales pitches, storyboards and Broadcast Adverts. ● During the time I got to work on National and Multinational clients. Some of them are listed.★ US AID ★ Emaar group ★ Meezan Islamic bank ★ RedTone Int ★ Pakistan Post ★ Federal bureau of Revenue ★ Pakistan Ordinance Factory