Strategic Planning: Assisting in formulating business plans in consultation with the senior management for organizational development. Formulating long term / short term strategic plans to build online marketing campaigns to drive more sale in the company.Marketing Operations: Driving initiatives & achieving desired targets with overall responsibility of business verticals. Exploring marketing avenues to effectively build consumer preference & drive volumes. Customer Relationship Management: Identifying prospective clients, generating business from the existing clientele to achieve business targets. Maintain healthy relation to achieve repeat business.Team Management: Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team members. Managing and leading a team of 25 to 30 direct reporters

» Focus on accomplishment of e-Business digital marketing/ analytics targets through a team of technical digital marketing, web developers, digital merchandising content and web analytics professionals.» Review and edit promotional materials to enhance marketing effectiveness & boost cross-selling implications while adhering to brand guidelines.» Create the Brand architecture from scratch packaging promotional, advertising and marketing materials to build the marketing mix. Involved in deciding the market-operating price of products after keen market analysis.» Define & implement strategies aimed at enhancing revenue generation and customer satisfaction. Involved in management of data & web analytics from different data sources» Coordinate with website development & design team in management of online marketing & digital marketing activities.» Participate and lead in online campaigns by improving online sales through Google adwords and Facebook advertisement if required.» Develop and provide comprehensive understanding of the digital marketing space and educate the team on the latest in technology and regulatory development that may impact or benefit our digital programs» Closely monitor changes in the digital space so as to identify gaps and opportunities for new interactive marketing opportunities» Select appropriate agency partners and review creative, technical and buying capabilities of interactive agencies, technology providers for specific brand projects as well as overall Interactive Marketing initiatives.» In close relationship with the Knowledge and insights team, ensure the development of an on-going measurement tool and process for all digital marketing projects» Understand client requirement through detailed analysis and prepare proposal for online marketing campaigns that would bring business to the client.

» Define & implement strategies aimed at enhancing revenue generation and creating new customers on a daily basis.» Coordinate with the team to assure after sales service.» Closely monitor changes in the competitor's product to suggest the management with the new deals available in the market.