Executive Vice President, Strategic Planning
Current
Oct 2023 - Present
AeroLeads people directory · profile
Michael Fair Email & Phone Number
Executive Vice President | Brand & Cultural Strategy | PRWeek 40 Under 40 2022
at
Current Global
1 work email found
@webershandwick.com
3 phones found area 312 and 212
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Executive Vice President | Brand & Cultural Strategy | PRWeek 40 Under 40 2022
Location
Greater Chicago Area, United States
Who is Michael Fair? Overview
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Quick answer
Michael Fair is listed as Executive Vice President | Brand & Cultural Strategy | PRWeek 40 Under 40 2022 at Current Global, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at webershandwick.com, phone signal with area code 312, 212, and a matched LinkedIn profile for Michael Fair.
Michael Fair previously worked as Executive Vice President, Strategic Planning at Current Global and Principal Consultant at Mike Austin Makes Llc (Dba Make Brand Strategy Consultancy). Michael Fair holds Ba, Business - Marketing from Michigan State University.
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{first_initial}{last}@webershandwick.com
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Profile bio
About Michael Fair
BRAND & CULTURAL STRATEGY | MARKETING | ADVERTISING | PUBLIC RELATIONS | EARNED MEDIAAccomplished and solutions driven marketing/advertising strategist with diverse experience in brand and cultural strategy, integrated marketing (omni-channel) and marketing research (primary and secondary). HighlightsInventive and intuitive Executive leader with demonstrated experience in agile project management/development and goal-focused success metrics. Experience in both B2C & B2B marketing.BiographyMichael (Mike) Fair is an award-winning brand and cultural strategist. Mike helps world-class brands authentically connect with consumers via deep understanding of culture and commerce. Currently serving as Executive Director, Strategy & Insights at VMLY&R Chicago, Mike has delivered brand and cultural strategy for notable brands including Walmart, Universal Music Group Distribution, AutoZone, Adidas, Coca-Cola, Mars Inc. and Chevrolet throughout his career. Mike recently led strategy on award-winning work for Mars with a 2021 Gold EFFIE win for the TWIX Kicks Cookies & Crème campaign in the Brand Experience / Shopper & Commerce category. Additionally, Mike was named as one of PRWeek’s 40 Under 40 2022 cohort. Outside of work, Mike is a passionate advocate for mental health, wellness and social impact. He currently serves on multiple non-profit boards. He is a board member for The Healing (www.thehealingchi.org), a mental health and wellness non-profit focused on normalizing healing for BIPOC men. Mike also sits on the board for Hip-Hop superstar Big Sean’s youth focused non-profit organization, The Sean Anderson Foundation. Mike holds a BA in Business (Marketing) from Michigan State University and is a native of Detroit, MI. He currently resides in Chicago, IL.
Listed skills include Marketing, Business Strategy, Market Research, Strategy, and 19 others.
Current workplace
Michael Fair's current company
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14 roles
Michael Fair work experience
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Principal Consultant
Current
Mike Austin Makes Llc (Dba Make Brand Strategy Consultancy)
Apr 2023 - Present
Executive Director, Strategy And Insights
Jul 2022 - Mar 2023
Senior Vice President, Brand Planning
Nov 2020 - Jul 2022
Vice President, Brand Planning
Jun 2019 - Nov 2020
Strategy Director - Annex
The Annex is the voice of emerging culture - a unique agency model that welcomes creative minds from beyond the Advertising world. While other agencies just observe and latch onto existing culture, we create it. • Responsible for ANNEX strategy department and all strategic development for Camel & Natural American Spirit brands with dedicated focus to uncover consumer insights and guide the client’s brand voice across all traditional and digital channels. • Lead and manage all new business strategy development and strategic business driving deliverables for ANNEX brand.• Lead and manage Annex Strategy department for Camel & NAS brands (senior strategists, strategists, quarterly intern rotation).• Responsible for all creative briefing, formal reporting, business planning, creative planning, consumer behavior insights, contextual planning, presentation development and both account and client interaction.• Lead and manage all qualitative, quantitative and secondary research projects.• Guide and develop thought leadership content for Annex brand.
Mar 2017 - Jun 2019
Senior Strategist
• Lead strategist on AutoZone business with dedicated focus to uncover consumer insights and guide the client’s brand voice across all traditional, digital and social channels. • Responsible for AutoZone-specific creative briefing, formal reporting, business planning, creative planning, consumer behavior insights, contextual planning, presentation development and both account and client interaction.• Responsible for strategic direction across General Market and Hispanic consumer targets for all channel communications.• Lead and manage all qualitative, quantitative and secondary research projects.• Additional scope as needed for strategic initiatives on Sprite Social Center work under the Coca-Cola business. Key projects include Sprite Cultural Moments and Social Equality.
Jun 2016 - Mar 2017
Strategic Planning Director
Sep 2017 - Feb 2018
Strategist
• Lead strategist on Chevrolet North American Truck, SUV and Certified Service business with dedicated focus to uncover consumer insights and guide the client’s brand voice across a variety of key nameplates (Primary Focus: Silverado, Colorado, Tahoe, Suburban).• Responsible for Chevrolet-specific creative briefing, formal reporting, business planning, creative planning, consumer behavior insights, contextual planning, presentation development and both account and client interaction.• Manage and facilitate qualitative, quantitative and secondary research projects.
Mar 2015 - May 2016
Strategic Planner
Globalhue
• Lead strategic planner on the Walmart account (African-American focus) with dedicated responsibility to uncover consumer insights and guide the client’s brand voice.• Responsible for Walmart-specific creative briefing, formal reporting, business planning, creative planning, consumer behavior insights, contextual planning, presentation development and both account and client interaction.• Lead and manage all qualitative, quantitative and secondary research projects.
Jun 2014 - Mar 2015
Research Supervisor
• Develop, implement and manage secondary research for leading new business intelligence resource, The List, Inc. The List, Inc. provides new business focused data to a client base that includes agency new business, ad sales and sponsorship professionals.• Manage day-to-day operations of full-time research staff.• Interpret and translate data from research findings into formal reports with business recommendations for the Executive Management team.• Analysis of product usage data and analytics for client-driven project development and product innovation.• Collaborate with Sales, Account Management, Marketing, and IT to understand individual department research needs and recommend approaches/solutions that will uncover actionable insights.
Oct 2009 - Jun 2014
Senior Research Development Specialist
• Responsible for custom research acquisition and facilitation in relation to new sales prospects.• Actualized several new initiatives, such as the start of specialized research in the multicultural and emerging technology sectors. • Fulfilled the company’s need for a more concise and focused strategic direction for The List’s daily online news publication, Daily Vista; served as an assistant Research Editor; generated daily prospecting analysis for List clients through detailed new business acquisition strategy.
Feb 2007 - Dec 2009
Student, Technical Marketing Track
Selected through a highly competitive process to attend an immersive 8-week career accelerator designed to develop the mindset, skills and network to succeed in the startup community.
Mar 2014 - Apr 2014
Coordinator
Umgd
• Effectively managed the distribution and receipt of Universal Music Group promotional materials.• Supported the regional marketing staff through facilitation of events and promotions.• Developed innovative marketing tools to assist in the visibility and promotion of Universal Music Group recording artists.
Jul 2006 - Jan 2007
4 education records
Michael Fair education
Ba, Business - Marketing
Michigan State University
Certificate, Technical Marketing
Startup Institute
Education record
University Of Detroit Jesuit High School
Certification, Diversity, Equity & Inclusion
Cornell University
FAQ
Frequently asked questions about Michael Fair
Quick answers generated from the profile data available on this page.
What company does Michael Fair work for?
Michael Fair works for Current Global.
What is Michael Fair's role at Current Global?
Michael Fair is listed as Executive Vice President | Brand & Cultural Strategy | PRWeek 40 Under 40 2022 at Current Global.
What is Michael Fair's email address?
AeroLeads has found 1 work email signal at @webershandwick.com for Michael Fair at Current Global.
What is Michael Fair's phone number?
AeroLeads has found 3 phone signal(s) with area code 312, 212 for Michael Fair at Current Global.
Where is Michael Fair based?
Michael Fair is based in Greater Chicago Area, United States while working with Current Global.
What companies has Michael Fair worked for?
Michael Fair has worked for Current Global, Mike Austin Makes Llc (Dba Make Brand Strategy Consultancy), Vmly&R, Weber Shandwick, and Havas Chicago.
How can I contact Michael Fair?
You can use AeroLeads to view verified contact signals for Michael Fair at Current Global, including work email, phone, and LinkedIn data when available.
What schools did Michael Fair attend?
Michael Fair holds Ba, Business - Marketing from Michigan State University.
What skills is Michael Fair known for?
Michael Fair is listed with skills including Marketing, Business Strategy, Market Research, Strategy, Marketing Strategy, Social Media, Analytics, and Management.
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