Michael Fair Email and Phone Number
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BRAND & CULTURAL STRATEGY | MARKETING | ADVERTISING | PUBLIC RELATIONS | EARNED MEDIAAccomplished and solutions driven marketing/advertising strategist with diverse experience in brand and cultural strategy, integrated marketing (omni-channel) and marketing research (primary and secondary). HighlightsInventive and intuitive Executive leader with demonstrated experience in agile project management/development and goal-focused success metrics. Experience in both B2C & B2B marketing.BiographyMichael (Mike) Fair is an award-winning brand and cultural strategist. Mike helps world-class brands authentically connect with consumers via deep understanding of culture and commerce. Currently serving as Executive Director, Strategy & Insights at VMLY&R Chicago, Mike has delivered brand and cultural strategy for notable brands including Walmart, Universal Music Group Distribution, AutoZone, Adidas, Coca-Cola, Mars Inc. and Chevrolet throughout his career. Mike recently led strategy on award-winning work for Mars with a 2021 Gold EFFIE win for the TWIX Kicks Cookies & Crème campaign in the Brand Experience / Shopper & Commerce category. Additionally, Mike was named as one of PRWeek’s 40 Under 40 2022 cohort. Outside of work, Mike is a passionate advocate for mental health, wellness and social impact. He currently serves on multiple non-profit boards. He is a board member for The Healing (www.thehealingchi.org), a mental health and wellness non-profit focused on normalizing healing for BIPOC men. Mike also sits on the board for Hip-Hop superstar Big Sean’s youth focused non-profit organization, The Sean Anderson Foundation. Mike holds a BA in Business (Marketing) from Michigan State University and is a native of Detroit, MI. He currently resides in Chicago, IL.
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Executive Vice President, Strategic PlanningCurrent Global Oct 2023 - PresentChicago, Illinois, Us
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Principal ConsultantMike Austin Makes Llc (Dba Make Brand Strategy Consultancy) Apr 2023 - Present
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Executive Director, Strategy And InsightsVmly&R Jul 2022 - Mar 2023New York, New York, Us -
Senior Vice President, Brand PlanningWeber Shandwick Nov 2020 - Jul 2022New York, Ny, Us -
Vice President, Brand PlanningWeber Shandwick Jun 2019 - Nov 2020New York, Ny, Us
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Strategy Director - AnnexHavas Chicago Mar 2017 - Jun 2019Chicago, Il, UsThe Annex is the voice of emerging culture - a unique agency model that welcomes creative minds from beyond the Advertising world. While other agencies just observe and latch onto existing culture, we create it. • Responsible for ANNEX strategy department and all strategic development for Camel & Natural American Spirit brands with dedicated focus to uncover consumer insights and guide the client’s brand voice across all traditional and digital channels. • Lead and manage all new business strategy development and strategic business driving deliverables for ANNEX brand.• Lead and manage Annex Strategy department for Camel & NAS brands (senior strategists, strategists, quarterly intern rotation).• Responsible for all creative briefing, formal reporting, business planning, creative planning, consumer behavior insights, contextual planning, presentation development and both account and client interaction.• Lead and manage all qualitative, quantitative and secondary research projects.• Guide and develop thought leadership content for Annex brand. -
Senior StrategistHavas Chicago Jun 2016 - Mar 2017Chicago, Il, Us• Lead strategist on AutoZone business with dedicated focus to uncover consumer insights and guide the client’s brand voice across all traditional, digital and social channels. • Responsible for AutoZone-specific creative briefing, formal reporting, business planning, creative planning, consumer behavior insights, contextual planning, presentation development and both account and client interaction.• Responsible for strategic direction across General Market and Hispanic consumer targets for all channel communications.• Lead and manage all qualitative, quantitative and secondary research projects.• Additional scope as needed for strategic initiatives on Sprite Social Center work under the Coca-Cola business. Key projects include Sprite Cultural Moments and Social Equality.
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Strategic Planning DirectorFcb Chicago Sep 2017 - Feb 2018Chicago, Il, Us -
StrategistCommonwealth//Mccann Mar 2015 - May 2016Detroit, Mi, Us• Lead strategist on Chevrolet North American Truck, SUV and Certified Service business with dedicated focus to uncover consumer insights and guide the client’s brand voice across a variety of key nameplates (Primary Focus: Silverado, Colorado, Tahoe, Suburban).• Responsible for Chevrolet-specific creative briefing, formal reporting, business planning, creative planning, consumer behavior insights, contextual planning, presentation development and both account and client interaction.• Manage and facilitate qualitative, quantitative and secondary research projects. -
Strategic PlannerGlobalhue Jun 2014 - Mar 2015• Lead strategic planner on the Walmart account (African-American focus) with dedicated responsibility to uncover consumer insights and guide the client’s brand voice.• Responsible for Walmart-specific creative briefing, formal reporting, business planning, creative planning, consumer behavior insights, contextual planning, presentation development and both account and client interaction.• Lead and manage all qualitative, quantitative and secondary research projects.
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Research SupervisorThe List Oct 2009 - Jun 2014Atlanta, Ga, Us• Develop, implement and manage secondary research for leading new business intelligence resource, The List, Inc. The List, Inc. provides new business focused data to a client base that includes agency new business, ad sales and sponsorship professionals.• Manage day-to-day operations of full-time research staff.• Interpret and translate data from research findings into formal reports with business recommendations for the Executive Management team.• Analysis of product usage data and analytics for client-driven project development and product innovation.• Collaborate with Sales, Account Management, Marketing, and IT to understand individual department research needs and recommend approaches/solutions that will uncover actionable insights. -
Senior Research Development SpecialistThe List Feb 2007 - Dec 2009Atlanta, Ga, Us• Responsible for custom research acquisition and facilitation in relation to new sales prospects.• Actualized several new initiatives, such as the start of specialized research in the multicultural and emerging technology sectors. • Fulfilled the company’s need for a more concise and focused strategic direction for The List’s daily online news publication, Daily Vista; served as an assistant Research Editor; generated daily prospecting analysis for List clients through detailed new business acquisition strategy.
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Student, Technical Marketing TrackStartup Institute Mar 2014 - Apr 2014Boston, Ma, UsSelected through a highly competitive process to attend an immersive 8-week career accelerator designed to develop the mindset, skills and network to succeed in the startup community. -
CoordinatorUmgd Jul 2006 - Jan 2007• Effectively managed the distribution and receipt of Universal Music Group promotional materials.• Supported the regional marketing staff through facilitation of events and promotions.• Developed innovative marketing tools to assist in the visibility and promotion of Universal Music Group recording artists.
Michael Fair Skills
Michael Fair Education Details
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Michigan State UniversityBusiness - Marketing -
Startup InstituteTechnical Marketing
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University Of Detroit Jesuit High School
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Cornell UniversityEquity & Inclusion
Frequently Asked Questions about Michael Fair
What company does Michael Fair work for?
Michael Fair works for Current Global
What is Michael Fair's role at the current company?
Michael Fair's current role is Executive Vice President | Brand & Cultural Strategy | PRWeek 40 Under 40 2022.
What is Michael Fair's email address?
Michael Fair's email address is mf****@****ail.com
What is Michael Fair's direct phone number?
Michael Fair's direct phone number is +131264*****
What schools did Michael Fair attend?
Michael Fair attended Michigan State University, Startup Institute, University Of Detroit Jesuit High School, Cornell University.
What are some of Michael Fair's interests?
Michael Fair has interest in Children, Account Planning, Research, Marketing, Civil Rights And Social Action, Education, Advertising, Science And Technology, Strategy, Startups.
What skills is Michael Fair known for?
Michael Fair has skills like Marketing, Business Strategy, Market Research, Strategy, Marketing Strategy, Social Media, Analytics, Management, Analysis, Sales, Research, Strategic Planning.
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