I have experience in every stage of the marketing funnel, with a focus on aligning marketing strategy with content. I use competitive analysis, data-driven customer journeys, and personas to create content that meets customer needs and speaks their language. At Metia, I've worked with a global team to create hundreds of pieces of content that engage audiences and drive value. I'm especially proud of the 30+ videos I've developed for Dell's global customer reference program. They have view counts in the tens of thousands and get featured on the Dell Tech World mainstage.Before Metia, I refined my skills at Emphatic Thinking. I created white papers and case studies, led research programs, led workshops, and conducted competitive audits. I also helped design award-winning marketing campaigns and go-to-market strategies that increased marketing revenue by 25%. Beyond marketing impact, Emphatic created real-world impact as our positioning work influenced mergers and sales of multiple organizations and accelerated the career path of multiple clients.I love talking to new people to discuss ideas. Feel free to reach out via email at fairnesspeck@gmail.com or look at my work samples at https://fairnesspeck.wordpress.com/Competencies: Content Strategy, Creative Strategy, Marketing Strategy, Storytelling, Writing, Messaging & Positioning, Qualitative Research, Quantitative Research, Excel, AI, Marketing Psychology
Listed skills include Social Media, Social Media Marketing, Microsoft Office, Communication, and 25 others.
