Relationship Management/Acquisition of new to bank Assets/Liabilities clients for Corporate and Investment Banking Division.

Marketing,Management,Business Development & Relationship Building

Establishing corporate strategies for achievement of topline & bottom-line targets. Handling business planning operations & analysis for assessment of revenue potential in business opportunities. Managing sales and marketing operations, ensuring accomplishment of set business targets. Formulating strategies & reaching out to the unexplored market segments for business expansion. Achieving the set target and ensuring profitability by increasing the performance level. Handling projects right from conceptualization till the final execution & commissioning stage. Creating & implementing the Company’s business strategy & achieving corporate goals consistently, through proper strategy formulation. Handling all aspects of the Business like Sales, Marketing, Business Development, Operations & HR. Identifying & developing channel partners for achieving business volumes consistently and profitably. Evolving strategies & activities to achieve desired business objectives & implement recognition campaigns for enhancing motivation. Providing inputs on product development, planning and modifying strategies by analyzing competitor’s activity and consumer opinion and demands. Identifying relevant market segments & accordingly formulating the strategy for brand positioning. Conceptualising, planning & organising brand promotion activities by developing new communication mix for brand launch. Managing brand communication mix, liaising with advertising agencies for development of copy/content, creative & designing of marketing communication materials. Providing direction, motivation & training to the field sales team for ensuring optimum performance for all operational sales related departments. Encouraging teamwork through personal involvement reducing conflicts & motivating the team to perform to high levels of involvement.

Handling a Secured Assets portfolio of 3.2 Billion comprising of Home Loans, Auto Loans & Business Finance. Developing & executing the Home Loan, Business Finance & Auto Loan sales & distribution strategy in order to meet / exceed budgeted sales targets, profitability goals and business objectives. Ensuring that the service quality standards of the bank were met in the region. Maintaining a cordial relationship with all the customers and making sure that customer expectations were not only met but exceeded. Preparing budgets & forecasts for the region and ensuring that achievable yet striving sales targets were set for Home Loans & Business Finance.Managed product development, execution & marketing activities of secured asset products i.e. Auto loans, Home Loans & Business Finance. Ensuring that product programs are compliant with State Bank of Pakistan (SBP) prudential

Coordination with CIU and the Sales Department.Coordination with external agencies.Cooperatively work with the Team to produce and deliver required sales target

Analysis of consumer financial requirements and resources Served as key member of the product development team. Analysis of the documents and presentation.Work as liaison between credit department and customer till disbursement of the loan