20+ years of working experience as a hybrid professional in the intersection of art, design and emerging technologies. Passionate about human-centred, design-led product innovation and intuitive, cognitive experience design. - Developed critical thought leadership in IT/software industries, entertainment, data visualization, education and healthcare industries with emerging technologies and design-thinking processes.- Chief Experience Officer, VP Product Design with Elixir Technologies Corporation USA. Led product teams with design innovation and cross-platform UIX.CX.- Founding Director, DigitalDip Inc. interdisciplinary design studio focusing on Design-Thinking, helping companies to transform their brand digitally with the digital design process encompassing research, ideation, prototyping, usability testing and content design/production.- Art Director - design consulting roles with various organizations, including Elixir Technologies Corporation USA, CBC Radio Toronto, Urban Diversity Forum Inc, ShinyArt, Centennial College Toronto, National Film Board Canada, Canadian Film Centre & UNICEF.- Chief Curator, Karachi Biennial 2022. Curated and presented fifteen international art projects and twenty four artists focusing on contemporary hybrid movements, emerging mediums, AI, machine learning, Web 3.0, VR and experimental work. - Founding Artistic Director of CultureLab.art, a design lab investigating pressing concerns on climate change, sustainability, and shifts in new emerging economies through interactive installations, immersive environments, data-driven interventions, AI, internet art, NFT, and MetaVerse / Web 3.0. - Co-founder of ArtAddress, a platform for mentoring and fostering creative ideas and dialogue in contemporary art. - Graduate of the Canadian Film Centre's Habitat-LAB, Interactive Arts Program 2004, bachelor’s in graphic design from the National College of Arts Lahore, Pakistan 1996.