• Drove strategy and execution of Marketing Automation programs to onboard, nurture, convert, and develop loyalty and advocacy.• Developing robust email campaigns based on customer interactions with the platform that improved monthly retention by 21%.• Strategise, develop, and manage paid digital marketing campaigns across AdWords, Facebook, and Instagram.• Established and managed a rigorous A/B testing strategies to optimize productivity, deliverability, customer acquisition, engagement and retention.

• Lead a team of digital marketing practitioners and help them grow professionally.• Strategized and managed both paid and organic campaigns including SEO SEM, FB & Instagram Ads and Marketing Automation.• Analyze performance metrics, data, and trends and optimize programs to improve performance.• Prepared Testing, Reporting & Optimisation decks.

• Planed and executed all SEO activites including technical optimisation, On- page SEO & Off-page SEO.• Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs.• Utilized data and insights ability to evaluate end-to-end customer experience across multiple channels.

• Managed all aspects of the Social Media Paid Campaigns.• Conducted keyword research to guide content team on article writing for SEO.• Build Digital Growth Strategy with the team.• Conducted in-depth Audit reports on campaigns and SEO performance.• Reviewed technical SEO issues and recommend fixes.

• Researched and Created Content for Social Media Channels and email newsletters• Scheduled Posts to Publish• Increased follower base through paid FB ads campaign­• Researched evergreen content for blog article­• Prepared monthly reports.

• Revised Content Copy and gave feedback to supervisors.• Researched content ideas for commercials and digital ads.• Provided creative input and suggestions for projects.• Updated the company’s social media channels.