• Verifying and Quality checking of Email distribution, Segment, Campaign canvas, Landing pages and forms, Email Group creation, Contact Management, etc. • Creating campaign and campaign element in Eloqua, Sales force and Iris.• Developing E-distribution projects in tool Eloqua, creating forms, landing pages, taking care of entire life cycle of E-distribution. • Setting up simple campaign, multi campaign and complex Nurture campaign in Eloqua.• Setting up an Event, webcasts and handling post follow up event activities.• Web form integration, Generating BW (Business Warehouse) reports.• Insights reporting in Eloqua (Marketers report / Metrics), post follow-up reports and Custom report based on the business requirement.• Creating target group in Salesforce, Iris and Eloqua, pulling target group and cleansing contact list file, knowledge of entire life cycle of marketing activity, Create Leads and Accounts based on the opportunities in SAP CRM and salesforce.• Communicating with the on-shore team (clients) and launching the campaigns on time and meeting the customer needs in each step.• Leading quality presentation to the team twice in a month and discussing with team on internal and external errors to set up an action plan to mitigate them.

• Knowledge of the online media marketing, technologies and pricing models.• Analyzing the campaigns and taking decisions.• Building queries to extract the data from the database and applying logical filters.• Formulating both static and dynamic email campaigns using email marketing platform DREAM.(Direct Response Email Application Manager), Marketo, Harmony, Exact Target, Yesmail.• Targeting the regions, personalization, tracking, and deploying those e-mails to the subscribers.• Specialized in email content segments and copy modules• Analysing the performance, impressions, bounces, clicks and complaint rate of all emails sent and reporting the same to the client.• Trouble shooting and analysis of the creative display, campaign management.• Complete knowledge on email marketing and how exchange it works.• Positive attitude towards the work pressure.• Working with creative resources to develop effective designs for all emails as per client requirement.• A/B and multivariate testing.• Inbox testing, Resolving the rendering errors in ISP’s and in different browsers• PSD to HTML conversion.• Performing a Quality check before deployment to deliver zero error email campaigns• Experience with risk management.• Involvement in explaining business needs to technical personnel and technical information to users also creating project plans, process document and other project documentation.• Constant interaction with the end client on what are possible ways to improvise their client accounts.• Conceptual understanding of the tools being utilized by the client.• Managing multiple projects with complex inter-dependencies.• Constant interaction with the end client on what are possible ways to improvise their client accounts.• Responsible for the quality of the campaigns that are being pushed for quality check• Editing the HTML creative’s provided by the client• Good in HTML on basement of editing and alignment issues