Leading 6-persons Marketing Department of BEOL. Core involvement: Branding & Communication, Events, Activation, Outdoor, Trade Marketing, Digital Marketing.

- Develop, implement & monitor the strategic business plan in line with broad strategic objectives of the company to achieve short term & long term objectives.-Craft and implement Marketing communication strategy in coordination with communication agency.-Responsible for ensuring financial health of the individual brands & business lines to maintain and enhance profitability.- Introduction of new brand within existing business line where product gap exists and new business line… Show more - Develop, implement & monitor the strategic business plan in line with broad strategic objectives of the company to achieve short term & long term objectives.-Craft and implement Marketing communication strategy in coordination with communication agency.-Responsible for ensuring financial health of the individual brands & business lines to maintain and enhance profitability.- Introduction of new brand within existing business line where product gap exists and new business line where opportunity lies to advance company top line & bottom line.-Play active role in business diversification and responsible to conduct market feasibility study for all business diversification ideas.-Prepare & execute Marketing Budget in line with set objectives.-Conduct Market Research regularly through in-house resources and professional research agencies to understand market trends.-Prepare, implement & monitor promotional strategies to attain sales targets of individual brands, business lines & total company.-Responsible for new channel development to increase the penetration level of the different brands of the company. Show less

Managing major product line (water based exterior paints) contributing more than 25% of revenue share of the company.- Ensuring bottom-line of the product line.- Developing ATL and BTL plans and ensuring their proper execution.- Coordinating and monitoring activities at the agency ends.- Developing trade promotional scheme for strategic product placement.- Conducting market research pertinent to the brands of category.- Coordinating with R&D, production and other… Show more Managing major product line (water based exterior paints) contributing more than 25% of revenue share of the company.- Ensuring bottom-line of the product line.- Developing ATL and BTL plans and ensuring their proper execution.- Coordinating and monitoring activities at the agency ends.- Developing trade promotional scheme for strategic product placement.- Conducting market research pertinent to the brands of category.- Coordinating with R&D, production and other relevant departments for product development and cost optimization. Brand portfolio: WeatherCoat, Durocem, Home Decor, Illusions.Coordinator of corporate website & social media marketing. Show less

Product Manager of Internet Applications.Community Management: Alo Ashbei

Worked in GPC Rollout project & worked as the touch point for Grameenphone Centers in Chittagong, Barisal & Sylhet Region. I have launched several events- Product launch: GP Handset in 2009 & 2010, Franchise Conference in 2007 & 2009, Partnership Celebration in 2008, and Trade Motivation Program in 2008, 2009 & 2010. I undertook research work on Market Penetration Strategy in 2007, Third-party Employee Satisfaction Survey 2009 and Channel Spread planning in 2009.

Household Survey.Sales Representatives' Activity Analysis.