Responsible for overall development and management of the company, including business development, recruitment, communicating values, strategies, and objectives, assigning accountabilities. Developing Standards, Financial Planning and Strategy, Process Improvement, Decision Making, Strategic Planning, Quality ManagementDuties:• Builds company image by collaborating with customers and employees; enforcing ethical business practices.• Develop and manage long term and short-term sales plans, and ensure the execution with proper follow up with sales team • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.• Finding new products and engaging with vendors to sign distribution agreements, beneficial to company and push towards more market reach.• Maintains quality service by establishing and enforcing organization standards.• Find opportunities to resolve conflicts efficiently and favorably• Weigh the costs and benefits of various options to determine the best course of action to achieve company goals. • Manage profit and loss statements and account for costs and revenues.

Responsible for developing and maintaining commercially productive relationships with both new and old clients. Also, in charge of identifying every sales lead and of making the most out of every opportunity to increase revenue. Leading the sales team of 1 account manager, 2 sales engineers, 2 sales coordinators.• Promote the company brand to key buyers, ensuring their knowledge is current and appropriate.• Plan, develop and implement the marketing plan and activities to meet the company’s set strategic objectives.• Planned, directed and manage all activities related to the Division including Overall responsibility for Sales, Marketing, Business Development, after sales support.• Forecast future trends and orient strategies to capture maximum benefits.• Working closely with Sales Engineers and provide discounts to the upon request after necessary study of the competition situation.• Gathered customer needs and worked with product development teams to implement changes based on feedback.• Working with consultants and contractors ensure the proper product identification and approvals.• Prepare Technical and Commercial bids as well as collect and analyze data on current projects, project procurement requirements, competitive products, pricing, competitors and marketing activities• Writing up sales reports, activity reports and revenue forecasts• Ensuring that projects are financially viable.• Work along with procurement, project management and logistics team, to ensure the timely delivery of projects, ensuring the costs stays within the budget.• Working with GM in the yearly budget & marketing plans.• Increased the sales by 70% with in 3 years, of heading the sales division, with proper planning and motivating the team members.• Successfully managed enterprise accounts like ADNOC, , ADCCI, ALDAR, EMAAR, DUBAI ECONOMIC DEPARTMENT, FEWA, MINISTRY OF HEALTH, MINISTRY OF EDUCATION, ADIB, DUBAI BANK, RAK CHAMBER OF COMMERCE

Heading the technical department including software development and project delivery• Acts as technical interface with customers, establishing professional relationships to ensure that the technical project requirements are fully defined, agreed and delivered within schedule and cost constraints• Produces and or approves functional and detailed design specifications and provides technical leadership, support and expertise for the project team.• Working with software development manager, to ensure the product development is as per the specifications and requirements of the client, ensuring quality control and management.• Attend and support the sales team with the technical presentation and ensure the commercial proposal is along with the customer requirements.• Providing Trainings to users and proper closure of projects with documentations.

• Development of software applications using Java, Dot Net, Oracle Forms & Developer, SQL Server and Oracle Application• Leading Software Development Team, Preparing Software Functional Specifications and Delivery of application and providing trainings.