SMM Marketing and Events

Manage the accounts of the existing corporate companies and ensure high compliance with the desired objectives set at the time of undertaking any project. Ensuring their individual needs are met with the help of various tools like creative concepts, brand marketing and ATL and BTL activitiesResponsible for creating and conceptualizing special projects and marketing the sameGetting onboard new clients and creating more business opportunities for the company and helping subordinates achieve their target figuresTraining of people in various aspects of event planning and execution

In charge of operations and business development for the entire eastActively involved in policy making decisions involving the growth path of the branch in KolkataEnsuring profitability of the company and ensuring a healthy balance sheetVendor management and cost management for the branchProcess management and control activities related to offering the client better quality and cost effective event and BTL solutions Compliance related activities and Audit requirementsAchievementsOrganised the biggest concert consisting of 35000 people in Kolkata for Tata Indicom’s Annual PropertyWas appointed on the main committee for the organization of the International Film Festival Of Goa (IFFI) held every year and successfully executed the event which was held over a span of 7 days

Handling of marketing activities related with event and BTL activities for the East Circle After restructuring and alignment of the Marketing division, started to handle the ATL and BTL activities for Kolkata as a regionNew Financial year bought about further changes, wherein I was assigned to look after the marketing activities for the Post Paid business of TTSL services for the HNI and EBS businessUnderstand the sales trend and submit a marketing plan with budget requirements to the orporate office Utilize the budget in the best possible way and provide data on the effectiveness of the marketing spendsTimely execution of the marketing plans to support the sales team in achieving their targetsAchievementsWas appointed to the TTSL Circle Council from the Marketing departmentLaunched 20 Tata True Value Shoppes in 1 single dayWon the most popular employee in the TTSL’s annual dayWas given the Star Of The month reward for helping other departments with their work

In charge of branch operations for Sales & OperationsPitching for new business, conceptualization of events and promotions and then marketing the sameServicing existing clientsMeeting retention goals in terms of the clientArtiste and vendor managementReport generation and logistical planningAchievementsWas promoted within 5 months from Asst Manager- Client Servicing to Sr Manager Business DevelopmentHandled big format events like the Femina Miss India contest, Filmfare AwardsWas a part of the logistical planning and the main committee for the first International Film Festival of India, Goa (IFFI) organized by ESOG, Government of Goa and the Ministry of Information & Broadcasting

Heading eastern region operations for the companyBrand development, managing events and promotions for clients and media relationsGenerating new businessLiaison with artist and performers from India and abroadLiaison with vendors and production units across IndiaClients Handled- ITC, HUL, Nestle, Ministry of Textile, Seagram, McDowells, Taj Group, Oberoi Grand, Jaypee Group, HSBC, Standard Chartered, ABP, JWT, Grey Worldwide, Lafarge India.AchievementsWas promoted from Marketing Manager to Branch Manager within 1 year of workingBagged the biggest account for Showhouse- International Symposium of Jute organised by JMDC and Ministry of TextilesLargest promotion for promoting Standard Chartered credit cards with 250 FOS for a period of 1 month