Senior Aso
CurrentAnalyzing the top competitors' app strategies for the app's insights improvements Conducting thorough keyword research to identify relevant and high-traffic keywordsCrafting compelling and keyword-rich app titles and descriptions to engage the usersOptimizing app metadata, including icons, screenshots, feature graphics, and videosConducting Store A/B tests of different assets to optimize for higher conversion ratesMonitoring and analyzing insights to improve app performance and user satisfactionCollaborating with the team members to optimize products as per the user's demands Using different analytics tools to track and analyze KPIs for continuous improvementKeep in touch with new trends and algorithm changes to adapt strategies effectivelyManaging different countries' localizations & product optimizations as per the market