Faisal Shekib Email & Phone Number

Canada

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

Shaped client brand identity and positioning strategies using market research insights. Implemented consistent brand guidelines across all materials while using creative communication across various formats to strengthen loyalty, increase customer retention, and recurring revenues while identifying growth opportunities for the client and agency.Collaborated with programmatic vendors, gaining expertise in platforms like StackAdapt and The Trade Desk. Utilized this knowledge to optimize client campaigns and excel in maintaining vendor relationships, surpassing benchmarks for programmatic advertising initiatives.Developed comprehensive strategies for new product launches through insights gained from market research and audience segmentation. Executed impactful campaigns using the PESO model across digital, social, PR, and traditional channels. Successfully launched five products, exceeding sales targets by 30% in the first quarter, with two selling out at launch.Brands worked with: 3M (Command, Meguiar's, Post-it, Scotch, Nexcare, Tensor, Filtrete, TAMS), Kubota, SharkNinja, iA Private Wealth, Investia Financial Services, iA Clarington, Mativ (Neenah, SWM), Ingredion, RBI, Bell Business Markets, Corteva Agriscience, AbbVie, Council of Healthy Eyes Canada, and Hydro One.

York, Ontario, Canada

Implemented integrated marketing campaigns for 1,400+ post-graduate students, achieving a 35% increase in active engagement and enhancing overall student interaction with marketing initiatives.Developed and executed a targeted wellness week campaign based on student surveys, resulting in a 100% booking rate for 5 out of 6 virtual events and significantly improving student engagement during virtual learning.Led a successful PPC campaign for domestic graduate student registration and enrolment to the bachelor of business program through Google and Bing, generating over 14,350 leads and exceeding performance benchmarks by 65%, by optimizing and adopting new search advertising strategies.

Remote

Content Strategy and Creation: Developed compelling and shareable content strategies aligned with brand objectives. Created engaging multimedia content, including branded pitch decks, infographics, and blog posts. Implemented content distribution strategies, increasing website traffic by 40% and social media engagement by 30%.Email Marketing Automation: Implemented email marketing automation systems (Klaviyo), segmenting audiences based on behaviour and demographics. Created targeted email campaigns, resulting in a 35% increase in email open rates and a 20% rise in click-through rates. Implemented A/B testing and personalization, optimizing email marketing effectiveness and tracking leads through Zoho CRM.Boosted Brand Visibility: Drove a 25% increase in brand awareness through targeted content marketing and SEO efforts. Achieved impressive metrics, including a 35% rise in average time on site and a 66% increase in new monthly sessions.

Guelph, Ontario, Canada

Exceeded Lead Generation Targets: Conducted extensive market research, lead generation, and customer acquisition efforts, consistently surpassing targets by an impressive average of 40%. Demonstrated a keen understanding of market dynamics and customer needs, driving successful campaigns.Content Creation and Public Relations Support: Assisted the marketing manager in content creation, public relations outreach, and brand awareness campaigns. Played a key role in crafting compelling marketing materials and executing PR strategies, contributing to enhanced brand visibility and engagement.Lead Generation Management: Implemented lead generation programs, utilizing CRM systems and marketing automation tools. Effectively nurtured leads throughout the sales funnel, resulting in a 20% increase in conversion rates and a 15% growth in sales-qualified leads.

Master Of Marketing

Activities and Societies: Schulich School of Business Alumni Award. Elected Master of Marketing Cohort Representative for demonstrated.

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, Honours

Activities and Societies: Member of the Marketing Association Sustainable Initiatives Internal Case Competition – 4th place from 25 teams