I’ve been immersed in the SEO field since 2015, developing into a dynamic SEO Specialist with over 7 years of experience driving organic search performance for both agency and in-house teams. My expertise is crafting and executing impactful SEO strategies that help local and international brands attract more customers and boost conversions. Alongside my proficiency in SEO and content strategy, I bring valuable experience in PPC (Google Search Ads, Meta Ads), Data Analytics, and Web Development. This multifaceted background equips me with a comprehensive market understanding and sharp business acumen to deliver measurable results.Throughout my career, I’ve successfully ranked thousands of keywords in competitive niches and helped brands establish a commanding presence on Google Search. I’ve worked with SaaS, B2C, and e-commerce companies to boost organic traffic, improve rankings, and achieve measurable results, ultimately driving more qualified leads and sales.I specialize in:• Extensive user research experience to gain a better understanding of the target audience, brand, category, and search competitive landscape• Advanced understanding of Technical SEO concepts (crawling, indexing, rendering, topic clusters, site structure, navigation, site migrations, core web vitals, Javascript seo, a/b testing, and more)• R&D of Business Services/Products & complete content strategy from briefing to publishing.• Proficiency in International, Multilingual, saas & e-commerce seo for Sustainable Organic Growth.• SEO Auditing & Implementation• Off-Page SEO (backlink acquisition and strategies)• SEO Tools (Google Analytics, Search Console, Google Ads, Ahref, SEMrush, Screaming Frog)• Understand of programming languages Python, PHP, HTML, CSS• Basics of User experience design, CRO, & Marketing FunnelOutside of work, I am part-time learning about Data analysis, SQL, Python, machine learning, and statistics for Marketing Data analysis to make data-informed decision-making.• Data Analytics: Data Analysis with Python, EDA, SQL (BigQuery), Analytics (Google Analytics, Looker), Spreadsheet (Excel, Google Sheets), Statistics
Frist Choice Employment
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Seo SpecialistFrist Choice EmploymentToronto, On, Ca
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Product Manager - Seo And AnalyticsDzine Media Jan 2023 - Sep 2024 -
Search Engine Optimization SpecialistCarswitch Jul 2021 - Nov 2022Dubai, United Arab Emirates -
Senior Seo StrategistContent Arcade Jan 2020 - Jun 2021Faisalabad -
Head Of SeoDzine Media Feb 2019 - Dec 2019FaisalabadMy Role Included:• Performed detailed SEO Audits for Technical SEO, Content, User Experience, and Implemented SEO recommendations. • Performed ongoing Keyword research & its mapping with user Intent, Competitors analysis, site structure (Urls & Menu structure) • Enhanced conversions & user engagement by Implementing new website design (page layout, CTA, menu structure)• Executed link building acquiring strategies.• Managed Advanced Google Analytics techniques to measure qualified Traffic, User behavior, and goals. Applied configurations of Custom Dimensions, Custom Metrics, and Event Tracking, Developed analysis techniques using segmentation, channel reports, and audience reports. • Managed a team of SEOs, dev, content. • Reported on the progress of search, and leads. -
Search Engine Optimization SpecialistDzine Media Nov 2018 - Feb 2019Faisalabad -
Seo Account ManagerGlobital Jan 2017 - Oct 2018Faisalabad, Punjab, PakistanAs an SEO Account Manager, I managed 50+ Local SEO Campaigns of different regions e.g. Australia, Canada, England, South Africa, and the USA. My Role Included:• Proposed Local/GMB SEO plans and strategy of campaigns, Managed New Clients/Projects onboarding process.• Managed Keyword Research, Competitor Analysis, Technical SEO Audits, Onpage Audits & Optimizations, and Content Calendar Development. • Analyzed Backlink profile Audit and Implemented Link Building Acquisition strategy. • Collaborated with teams of Editors and Writers to deliver optimized content. • Supported the New Business/Client Acquisitions process to prepare and pitch proposals.• Managed Client relationships and communication, including status updates and reporting. • Collaborated with other teams of Web developers/UX designers and outreach experts. • Built High-quality deliverables that successfully communicate SEO opportunities and recommendations -
Seo ExecutivePretoria Seo Aug 2015 - May 2016South Africa
Faisal Zia Education Details
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Government College University, FaisalabadComputer Science
Frequently Asked Questions about Faisal Zia
What company does Faisal Zia work for?
Faisal Zia works for Frist Choice Employment
What is Faisal Zia's role at the current company?
Faisal Zia's current role is SEO Specialist.
What schools did Faisal Zia attend?
Faisal Zia attended Government College University, Faisalabad.
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Faisal Zia
Software Quality Assurance | Manual Tester | Api'S Testing | Agile/Scrum | Regression Testing | Functional Testing |Lahore -
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Faisal Zia
Tech Lead | .Net | Office 365 | Power Automate | Xamarin | PoweshellDubai, United Arab Emirates1gmail.com
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