I am responsible for the overall operation of all 03 business units. Responsibilities include but are not limited to finance & payroll, operation, imports, logistics, and project rollout.

Selected Achievements Call Center: • Re-structured Call Center in voice & non-voice functions, introduction of new management grades for growth, revised pay structure, simplification and Updation of dispositions, mapped the overall customer processing journey and developed process and policies to raise efficiency • Developed RMA process and introduction of online Self-RMA system• Developed Modular Content Management system• Developed systems for return & refund and introduced Customer Return Account for Goto• Revision addition & of all SMS & email based notification• Introduction of SMS based verification & OTP generation system

• Creating and developing short/long term strategy for development of both departments• Responsible to make sure that all the activities are according to the SOPs• Coordinate with relevant process owners to provide pricing analysis• Developing strong working relationships with VMs, Marketing, Finance and Logistics• Analyze competitors’ marketing, selection and pricing and make strategic changes as and when needed• Analyze data to strategize profit growth opportunities for the category • Track, measure, report and evaluate team performance• Identify improvement areas internally as well as perform closely with all internal stakeholders to prepare solutions.• Identify and implement continuous enhancements associated with customer experience• Responsible to ensure that the teams are achieving their monthly targets• Participate to formulate workflow processes, methods and policies• Maintenance of P&L and ensure profitability • Budgeting and forecasting of resources based on input of WFM• Managing the cross functional teams• Managing all activities such as selection, recruitment, training & development of resourcesSelected Achievements Call Center: • Re-structured Call Center in voice & non-voice functions, introduction of new management grades for growth, revised pay structure, simplification and Updation of dispositions, mapped the overall customer processing journey and developed process and policies to raise efficiency • Developed RMA process and introduction of online Self-RMA system• Developed Modular Content Management system• Developed systems for return & refund and introduced Customer Return Account for Goto• Revision addition & of all SMS & email based notification• Introduction of SMS based verification & OTP generation system

• Responsible for growing Goto’s business and leadership position in Pakistan by deepening partnerships with all key stakeholders such as Banks, Telecom operators, 3rd party Processors• Define and build business strategies with the CEO and translate to execution roadmap and specifications that are in line with enhanced and above best in class user experience and journey while meeting business goals• Define and execute B2B plan to cater to the needs of corporate clients in SME segments by creating and implementing Omni Chanel sales experience for our SME customersSelected Achievements:• Successfully forged alliances with Meezan Bank and ran a discount campaign for over 11 weeks• Discounting campaign with UBL• Secured a SBS installment Plan & cobranding campaigns with Bank Alfalah, UBL, SCSB & Silkbank • Successful payment gateway integration with payment partners – Jazz Cash, Fonepay, HBL, Bank Alfalah, Union Pay, SimSim (Finja)• Execution & rollout of “Goto School” campaign with Beacon House, The Educators, Haque Academy, Bahria Foundation, Head Start, Foundation Public, Mama Parsi, BVS school

• Heading the B2C/B2B channels in South region with responsibility for delivery of Revenue and Profit targets within the SME consumer segment, whilst ensuring a high level of Customer satisfaction• To minimize churn and Maximize acquisition & retention, Develop effective management of Customers and Set direction of the Sales efforts• Key KPIs include acquisition/gross adds, churn management, revenue assurance both from existing and New Clients• Maintenance of P&L and ensure profitability • Budgeting and forecasting. Managing the cross functional teams• Training & development of the channels for all new and existing products• Administering through Customer Life Cycle Management (CLM) process for brand loyalty and retention.Selected Achievements:• Introduced and implemented territory based working along with CAM structure which increased 21% in sales revenue in 6 months• Re-structured sales operations of assigned SME department to maximize efficiency• Developed target base incentive plan for sales team which produced thrust and positive energy to achieve their targets as well as company objectives.• Implemented a separate team of CSEs for “New Companies” acquisition by introducing new products for 1st time users of Rozee.pk

• Product Life Cycle Management - Product Concept, Design, Pricing, Development & Testing, Marketing, Launch, Review & Maintenance• Project Management - Delivery of projects related to Enterprise Resource Planning (ERP) & Customer Relationship Management (CRM) Systems for internal & external customers• Pricing Strategy - Managed pricing strategies for various corporate clients, performed competitive analysis to devise pricing offers & quarterly assessment of approved offers• Corporate Reporting, Coaching & Training, Number Management & Account Management.• Account management - Supporting the account manager by taking care of all the technical issues of the Customer(s)• Developing relationships by interfacing directly with prospective and current customers to effectively promote the end-to-end connectivity solutions including M2M service• Developing solutions to suit the customers business and technical needs and address the pain points, whilst ensuring that the performance, capacity and overall system integrity goals are reached• SPOC for handset procurement on behalf of Corporate Customer on a Nationwide basis• Responsible for sales of SMS Based Products & Service on an Enterprise level including Cell Broadcast, SMS Web Portal, Large Account IDs (LA) and integration with 3rd party aggregatorsSelected Achievements:• Conceived, developed, tested and launched VAS Add-ons for Off-net calls, SMS & Data exclusively for corporate clients• Developed and delivered “Corporate Customer Portal” for clients• Launched white-label “MyCorp” LBS and its Add-ons for corporate clients• Developed M2M tariff & connectivity methodologies for Banks, Utility & Tracking companies• End-to-end responsible for securing POS operations of banks and FIs from pricing, integration with payment gateways, testing, till delivery. Secured business from HBL, MCB, NIB, PSO & Orix • Established SMS Broadcast revenue stream for the company with revenue reaching PKR 12-15 million per annum

• Managing pre-sales activities including but not limited to responding to RFI /RFQ/ RFP, product paper development, SOPs, network solution design, technical clarification & finalization, etc.• Developing relationships by interfacing directly with prospective and current customers to effectively promote the solution/products• Developing solutions to suit the customers business and technical needs and address the pain points, whilst ensuring that the performance, capacity and overall system integrity goals are reached• Strategize the solution on a case to case basis depending on the geography, competitors in fray etc.• Pricing, preparing and finalizing the delivery of the system with the customers and obtaining project acceptance• Follow up with the development and R&D teams for new products and service updates• Coordinating with various departments to ensure smooth implementations of customer projects• Going an extra mile to convert customers satisfaction into delightSelected Achievements:Conceived, developed and implemented the following home-grown solutions at Warid Telecom Enterprise Solutions:• Wireless Solutions – ATM / POS(EDC) / Telemetry over GPRS• Business Leveraging - SMS Broadcast, Corporate Ring-back Tone, Fixed Wireless Connectivity• Location Based Services - Asset / Resource Monitoring & Tracking Solution • Mobile Banking solutions for Bank(s) with Integration of CRM/ERP with Push & Pull SMS Services• Direct Dialing (Mobile PRI) Solution, Short/Long Code Based SMS/IVR Solutions

Responsible for coordinating with affinity partners in the south region. Set up and implemented procedures with affinity partners to enable new distribution channels and ensure smooth after-sales operation, including integrated billing, specialized customer service and other premium services. Developing unique product proposition for the Affinity customers in accordance with the guidelines provided by the Affinity Partner. Developing the joint marketing campaign to communicate the product proposition to the target market in co-ordination with the Advertising Agency and the Affinity Partner. Setting the targets for APs in ‘number of connections’, ‘total revenue’ and ‘ARPU’ (average revenue per users) and ensuring the achievement of the targets Selected Achievements:• Managed Bank Alfalah, Standard Chartered Bank, ARY, Chimera and Nobel as Affinity Partners • Secured “Standard Charted Bank” as affinity partner & developed an exclusive co-brand Credit Card cross sell product with Warid Postpaid connections for individuals.• Secured a agreement with Standard Chartered Bank for Redemption of Credit Card reward points against Warid Airtime Vouchers.

Assisted Manager Sales with a full range of retail management responsibilities, including merchandising, inventory control, ordering, and maintenance functions. Handled customer complaints and cash control. Prepared daily sales reports. Managed the inventory of cell phones and its distribution to distributors and dealers on a nationwide basis. Other responsibilities included sales management, distribution of POS materials, maintaining nation-wide sales reports, sales forecasts and Inventory reports. Coordinated marketing and promotional activities between company, distributors and dealers.Selected Achievements:• Raised sales level from 800 units/month to 24,000 units/month in just 12 months