Faisal Cheema personal email
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I am highly qualified sales professional with 15 years diversified experience in the sales and distribution management, retail sales channel, business development and trade marketing in leading multinational FMCG, Telecom, Oil Marketing, Mobile Financial Services, Mobile Broadband, Mobile Phones & Consumer Electronics companies. I have exceed performance track record throughout my career in the world’s top-tier multinational companies Nestle, Telenor, Total, ZONG (China Mobile), Airlink Communication (For Samsung/Huawei) & Orient Group Of Companies. I am capable for leading country wide, regional and zonal sales and distribution/operations teams and channel partners performance i.e. franchises, distributors, dealers, retailers and wholesalers to achieve the desired business growth.KEY STRENGTHS & CAPABILITIES• Regional/Country Level Sales Team/Channel Management• Business Planning, Budgeting, Forecasting and Execution• Channel Sales Strategy, Sales Network/Channel Expansion• Regional Teams Training, Coaching and Capability Building • Achieving Annual Sales Volume, KPIs/KHIs and Sales Targets • Managing General/Modern Trade, Key Accounts, B2B/B2C• Sales Team and Channel Partners Performance Metrics• Managing Direct/Indirect Sales and Multiple Sales Channels • Trade Marketing Strategies and Channel Sales Promotions• Vendor/Agency Management For Merchandising and BTL• Strategic Partnerships and New Business/Product Launch • Drive Operational/Executional Excellence Across Channels• Multiple Channel Development Ensuring Channels ROI• Market Research, Expansion and New Market Development• Routes-To-Market Strategies For Urban and Rural Markets• Project Management, Cross-Functional Team Leadership• Sales and Marketing Strategies, Developing Trade Promos• Business Startups, Turnaround and Growth Strategies• P&L Responsibility / Revenue and Cost Management • Contract Negotiation and Channel Transformation• Administration, Sales Operations and Supply ChainINDUSTRY EXPOSURE:• FMCG• Oil Marketing • Telecommunication • Mobile Financial Services & Mobile Broadband • Mobile Phones• Consumer Electronics KEY ORGANIZATIONS:• Nestle Pakistan• Total Pakistan• Telenor / ZONG (China Mobile Pakistan)• ZONG (China Mobile Pakistan)• Samsung/Huawei (Airlink Communication) • Orient ElectronicsPROFESSIONAL QUALIFICATION:• MBA (Master Of Business Administration) • Masters (Economics) • Graduation (Economics & Statistics)• Diploma (Information Technology)Best Regards,Faisal CheemaCell # +923132208000 faisal.cheema1234@gmail.com
Orient Electronics (Pvt.) Ltd.
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Zonal Sales HeadOrient Electronics (Pvt.) Ltd. Oct 2018 - PresentPakistan• Managed company branches, sales team and dealers’ network in various cities of Punjab to produce desired results. • Efficiently lead the Sales, MI, Sell-Out, Warehouse, Accounts and Customer Care teams to maximize profitability. • Achieved the sales, revenue and recovery targets, consistent market growth along with massive network expansion.• Planned and executed multiple sales initiatives and “Orient Town Storming Activity” in all the regions across Pakistan. • Developed and… Show more • Managed company branches, sales team and dealers’ network in various cities of Punjab to produce desired results. • Efficiently lead the Sales, MI, Sell-Out, Warehouse, Accounts and Customer Care teams to maximize profitability. • Achieved the sales, revenue and recovery targets, consistent market growth along with massive network expansion.• Planned and executed multiple sales initiatives and “Orient Town Storming Activity” in all the regions across Pakistan. • Developed and delivered high quality sales strategy and agreed sales/revenue targets for all products and services.• Determined annual unit and gross-profit plans by executing marketing strategies, analyzing market trends and results.• Responsible for handling end-to-end complaint management, follow ups and timely solutions to the channel partners. Show less
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Retail Head (Senior Manager Retail Development)Airlink Communications (Official Distributor For Samsung & Huawei - Pakistan) Apr 2017 - Nov 2017Lahore - Head Office• Reported to “Managing Director” and lead the diverse team of regional heads & sales managers across Pakistan.• Developed mobile handsets sales of SAMSUNG & HUAWEI mobiles through massive dealers’ network across Pakistan• Efficiently managed entire sales and distribution network and developed 2000+ dealers in multiple regions.• Planned and implemented multiple sales programs and executed marketing activities to develop regional markets.• Succeeded multiple retail projects and… Show more • Reported to “Managing Director” and lead the diverse team of regional heads & sales managers across Pakistan.• Developed mobile handsets sales of SAMSUNG & HUAWEI mobiles through massive dealers’ network across Pakistan• Efficiently managed entire sales and distribution network and developed 2000+ dealers in multiple regions.• Planned and implemented multiple sales programs and executed marketing activities to develop regional markets.• Succeeded multiple retail projects and synergized the regional sales teams for the execution of national sales plan.• Established business relationships and handled channel compliance through adherence of company business SOPs.• Developed new revenue streams by developing strategic alliance with business partners and key market players.• Responsible for the recruitment, selection, training and development of company sales team and channel partners. Show less
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Manager Sales Channel Development (Mobile Broadband & Mobile Phones) - Zong (China Mobile PakistanZong - China Mobile Pakistan (World'S Largest Telecom Operator) Mar 2015 - May 2016Islamabad (Zong - Head Office)• Reported to “Head of Sales” and synergized with regional sales/operations teams to execute channel sales strategy.• Directly managed MBB and Handsets sales in all central regions (Lahore, Faisalabad, Gujranwala, Multan, Sahiwal).• Developed 320+ company franchises, national distributors, alternative sales channels and regional retail network. • Implemented national sales programs by developing field sales force, action plans in accordance with market trends.• Increased market… Show more • Reported to “Head of Sales” and synergized with regional sales/operations teams to execute channel sales strategy.• Directly managed MBB and Handsets sales in all central regions (Lahore, Faisalabad, Gujranwala, Multan, Sahiwal).• Developed 320+ company franchises, national distributors, alternative sales channels and regional retail network. • Implemented national sales programs by developing field sales force, action plans in accordance with market trends.• Increased market penetration and market share for ZONG 3G/4G Mobile Broadband devices and mobile phones. • Launched multiple collaborations with mobile phone manufacturers and distributors to generate high ARPU.• Established sales objectives by forecasting and developing annual sales quotas for the regions and territories. Show less -
Regional Manager Sales & DistributionZong - China Mobile Pakistan (World'S Largest Telecom Operator) Nov 2008 - Feb 2015Central Regions• Reported to “Regional Director S&D” and supervised diverse team of Area Sales Managers, TMEs, BDOs, DSOs. • Lead entire sales and distribution functions, trade marketing, direct/indirect sales teams and alternate sales channels. • Directly involved in recruiting, training & development, supervising and appraising regional sales & distribution team.• Achieved annual sales and revenue targets (KPIs, KCIs, KHIs) and consistently achieved the desired business growth.• Improved… Show more • Reported to “Regional Director S&D” and supervised diverse team of Area Sales Managers, TMEs, BDOs, DSOs. • Lead entire sales and distribution functions, trade marketing, direct/indirect sales teams and alternate sales channels. • Directly involved in recruiting, training & development, supervising and appraising regional sales & distribution team.• Achieved annual sales and revenue targets (KPIs, KCIs, KHIs) and consistently achieved the desired business growth.• Improved channel partners performance in terms of achieving their KPIs and area sales development ensuring ROI.• Achieved annual KPIs of Prepaid, Postpaid, Gross/Net Add, MNP, Recharge Issuance, Loading, VAS, BLB and Channel.• Synchronized with other departments i.e. Marketing, Administration, Engineering, Finance, Logistics, Legal, IT and HR.• Initiated, planned and successfully launched/rolled out the branchless banking business at regional retailer network. • Developed 8000 retail outlets through 26 franchisees in my region and efficiently managed company distributors. Show less
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Area Sales ManagerTotal Oil Pakistan (World'S Largest Oil & Gas Company) Feb 2008 - Nov 2008Faisalabad Region• Reported to “Regional Head” and supervised the team of Area Managers/ASEs & dealers network (B2B & B2C).• Developed and trained sales team to manage lubricant sales, dealers, retailers, fleet and industrial customers.• Developed strong customer base and sales channel partners to meet sales forecasts and budgeted sales targets.• Launched state of the art lubricant facility to achieve sales growth and to up-lift company brands image.• Organized trade meetings and trade events… Show more • Reported to “Regional Head” and supervised the team of Area Managers/ASEs & dealers network (B2B & B2C).• Developed and trained sales team to manage lubricant sales, dealers, retailers, fleet and industrial customers.• Developed strong customer base and sales channel partners to meet sales forecasts and budgeted sales targets.• Launched state of the art lubricant facility to achieve sales growth and to up-lift company brands image.• Organized trade meetings and trade events along with distributors and dealers for customer awareness.• Frequently visited all the dealers, retailers, industrial clients and fleet customers to ensure standard services.• Successfully launched new brands, products and services in various cities to achieve desired business growth. Show less
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Territory Sales Supervisor (Sales & Distribution - Commercial Division)Telenor Pakistan (Multinational Telecom Operator) Apr 2005 - Feb 2008Lahore Region & Faisalabad Region• Reported to “Regional Manager S&D” and developed franchises network in Central-I (LHR) & Central-II (FSD) regions.• Established a network of 25+ franchises with model distribution set-ups in all the four districts of Sargodha Division.• Implemented highest standards of company products availability and visibility at retail channel and franchises CSCs.• Worked for market expansion, retail development and development of retail sales team to achieve desired growth. • Executed… Show more • Reported to “Regional Manager S&D” and developed franchises network in Central-I (LHR) & Central-II (FSD) regions.• Established a network of 25+ franchises with model distribution set-ups in all the four districts of Sargodha Division.• Implemented highest standards of company products availability and visibility at retail channel and franchises CSCs.• Worked for market expansion, retail development and development of retail sales team to achieve desired growth. • Executed sales plans and trained the sales team with product knowledge, awareness of systems, procedures & SOPs.• Developed new markets, launched trade promos to boost the sales of company products & services in various cities.• Successfully lead the project of market survey and retail sales study in collaboration with ACNielsen for Telenor Pak. Show less -
Territory Incharge (Sales & Marketing)Nestlé Pakistan (World'S Largest Food & Beverages Company) Apr 2002 - Apr 2005Faisalabad Region• Appointed company distributors and sub distributors in main cities and remote areas of Sargodha Division. • Recruited, trained and developed distributors sales team and motivated channel partners to promote Nestle sales. • Planned and executed various sales promotions and multiple trade events to engage retailers and to increase sales.• Extensively visited the retail market for selling, merchandising, launching and re-launching company products.• Achieved desired market share… Show more • Appointed company distributors and sub distributors in main cities and remote areas of Sargodha Division. • Recruited, trained and developed distributors sales team and motivated channel partners to promote Nestle sales. • Planned and executed various sales promotions and multiple trade events to engage retailers and to increase sales.• Extensively visited the retail market for selling, merchandising, launching and re-launching company products.• Achieved desired market share through high level of product availability & visibility at retail ensuring company SCOs.• Conducted market surveys, performed Retail Sales Study, market potential analysis to increase market share.• Initiated “Town Storming Activity” to lead by example for achieving marvelous results in each particular market. Show less
Faisal Cheema Skills
Faisal Cheema Education Details
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Mba (Marketing)B -
Punjab Board Of Technical Education, Lahore.B
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University Of The Punjab, Lahore.B
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University Of The Punjab, Lahore.B
Frequently Asked Questions about Faisal Cheema
What company does Faisal Cheema work for?
Faisal Cheema works for Orient Electronics (Pvt.) Ltd.
What is Faisal Cheema's role at the current company?
Faisal Cheema's current role is Zonal Sales Head at Orient Electronics (Pvt.) Ltd..
What is Faisal Cheema's email address?
Faisal Cheema's email address is fa****@****ail.com
What schools did Faisal Cheema attend?
Faisal Cheema attended Mba (Marketing), Punjab Board Of Technical Education, Lahore., University Of The Punjab, Lahore., University Of The Punjab, Lahore..
What skills is Faisal Cheema known for?
Faisal Cheema has skills like Management, Business Development, Sales Operations, Team Management, Market Research, Team Leadership, Strategy, Sales, Marketing Management, Competitive Analysis, Key Account Management, Business Strategy.
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Faisal Cheema
E-Commerce Management | Social Media Management | Digital Marketing | RealtorIslāmābād, Pakistan -
1pakqatar.com.pk
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