At the Strategy Office division, I am support related to business planning, financial modeling, market sizing/market research, and strategic analysis.

Assist CMI Corporate (Country Performance & Commerce) and B&W (Beauty & Wellbeing ) Manager:- Crafted Strategic Pathway to Recover Performance GT (General Trade) across Java region within Top-down analysis from BUs to SKUs level- Price and Promo competitiveness analysis on Top 3 Indonesia's largest Minimarket KA (Key Account) and its impact on penetration movement- Sentiment analysis for BW (Beauty & Wellbeing) brands during Middle-east crisis- Collaborate with Internal and… Show more Assist CMI Corporate (Country Performance & Commerce) and B&W (Beauty & Wellbeing ) Manager:- Crafted Strategic Pathway to Recover Performance GT (General Trade) across Java region within Top-down analysis from BUs to SKUs level- Price and Promo competitiveness analysis on Top 3 Indonesia's largest Minimarket KA (Key Account) and its impact on penetration movement- Sentiment analysis for BW (Beauty & Wellbeing) brands during Middle-east crisis- Collaborate with Internal and Agency team on Digital Commerce study (shoppers & affiliates) - Support BAU update : Business Winning Forecast, Market share reporting, Price Tiering, Relative & Absolute Penetration, TDP (Total Distribution Point) Share Tracking- Support Consumer & Market Study (Qualitative & Quantitative) : Male Grooming, Supermarket Premium, School Health Sustainability Program- Main databases & tools: Nielsen IQ, Kantar WPO, Brandwatch, Compas, Power BI, Oxford EconomicsProgram: Unilever Leadership Internship Program (ULIP) Show less

Outstanding Performance: Recognized as the Best-Performing Employee in Q3 2023 for exceptional contributions to the Marketplace Enabler project.Team Leadership and Performance Improvement: Led a team with Business Operation Manager for 10+ Account Managers and interns, achieving a 2.6x increase in traffic and a 45% boost in conversion rates through competitive analysis.Strategic Expertise: Assisted the Head of Department in developing and implementing business strategies… Show more Outstanding Performance: Recognized as the Best-Performing Employee in Q3 2023 for exceptional contributions to the Marketplace Enabler project.Team Leadership and Performance Improvement: Led a team with Business Operation Manager for 10+ Account Managers and interns, achieving a 2.6x increase in traffic and a 45% boost in conversion rates through competitive analysis.Strategic Expertise: Assisted the Head of Department in developing and implementing business strategies, collaborating with cross-functional teams in areas such as Technology, Finance, Legal, Supply Chain, Marketing, and Operations.Data Analysis and Revenue Growth: Conducted in-depth business analysis and market research, resulting in a remarkable uplift of 5x average client revenue growth, generating over US$2.5 million during H2 2022. Additionally, excelled in pricing analysis, financial modeling, and financial/operational data management, achieving a substantial 57% increase in Gross Take Rate (GTR). Show less

• Managed 7 people on the Digital Marketing team & interns (consisting of final year & MBA students) & formulated frameworks for developing overall marketing performance.• Created workflow and SEO Strategy. Created content to optimize the website for top-rank google, fix a broken link, data analysis, etc.• Operated various platforms such as WordPress, Google Analytics, Google Search Console, Google Tag Manager, Google Data Studio, etc. Created 40+ SEO Content & generated 55,000+… Show more • Managed 7 people on the Digital Marketing team & interns (consisting of final year & MBA students) & formulated frameworks for developing overall marketing performance.• Created workflow and SEO Strategy. Created content to optimize the website for top-rank google, fix a broken link, data analysis, etc.• Operated various platforms such as WordPress, Google Analytics, Google Search Console, Google Tag Manager, Google Data Studio, etc. Created 40+ SEO Content & generated 55,000+ web users.• Analyzed social media marketing performance & created 120+ contents with team across various channel (Instagram, Facebook, Lindkedin, and Youtube).• Created marketing strategy & generated 125+ leads, and 50% social media followers growth. Show less

• Coordinated a team to evaluate business processes, increased 2 times efficiency on operation, marketing, and product.• Created a strategic planner with 40+ Partners and generated more than USD 4,000.