I lead the strategic growth and operations of bike and rickshaw services in 20+ cities across Asia, LatAm, and Africa. Spearheading both the expansion into new markets and growth in existing ones, I ensure scalable operations and impactful market presence.

Spearheading new country launches and forming strategic partnerships to drive growth in existing markets. Responsible for market analysis, strategic planning, and execution to ensure successful expansions and sustained market presence.

Led the successful launch of Yango in Pakistan across 5 major cities. Managed market analysis, strategic planning, and cross-functional coordination to ensure smooth rollouts, driving significant user growth and market expansion.Oversaw the rapid growth of Yango across all cities in Pakistan, massively exceeding targets and making Pakistan the fastest-growing market. Managed strategic planning, operations, and team coordination to drive exceptional market expansion and user engagement.

Swvl, first mobility unicorn from the Middle East to be listed on NASDAQ| https://www.swvl.comResponsible for managing Swvl Business in Pakistan. Delivered business strategy and developed processes to improve operational quality and team efficiency. Transformed a negative gross margin business into EBITDA neutral within 18 months. MRR Growth of 6X over a period of 15 months acquiring 50+ new enterprise accounts including Fortune 500 companies like Nestle, P&G, PMI etc. Improved customer retention from 84% to 97% across country. Improved payment collection timelines from 120 days to <60 daysEnd to end P&L ownership of the country with a team of 100+ spread across sales, customer success, operations, and support functions.Launched subscription model with 4-5 months pre-payments for students at universities.Launched ancillary business line to achieve profitability goals through Bus Branding, In-ride Sampling, and other marketing opportunities using Swvl user base.

foodpanda, a Delivery Hero company | https://www.foodpanda.comLaunched Pick-Up (Self – Collect) vertical to drive profitability at a portfolio level– involving no rider cost and having the same commission percentage. Was able to launch it across 45 cities in Pakistan with 100,000+ monthly order within the first month. Launched Shops (Grocery & Pharmacy) vertical to provide convenience to our customers amid the lockdowns and pandemic, which later became a full growth business line with 3000+ daily orders within 30 days from the launch.Launched PandaGo – On Demand Rider for restaurant partners, so they can deliver orders received through other channels i.e. website, phone, WhatsApp, social media etc. Successful in launching biggest e-commerce player Daraz – part of Ali Baba Group on PandaGo achieving 200% order growth with this one deal.Managing geographically dispersed project implementation teams to efficiently deliver projects within aggressive timelines across 45 cities in Pakistan.Using tools like Salesforce, Tableau, Looker, Hurrier, Data-studio to track progress and take data driven decisions.

Integration Xperts (Pvt.) Limited – Leading System Integrator in Pakistan | https://www.integrationxperts.comWorked directly with CTOs and functional heads to reinforce the value of technology to address the overall business pains or strategic opportunities for the below business lines:Oracle Cloud: Forecasting and pipeline generation for the assigned territory along with extensively working with Oracle’s account reps to win net new deals and executing client acquisition strategy. We got recognized as the Oracle SaaS Partner of the year in 2017 and Oracle ERP & CX Partner of the year in 2018 by Oracle Pakistan.Internet of Things (IoT), Big-Data & AI solutions: Working with major tech players like Microsoft (Azure), & SAP (Leonardo) to educate, develop and innovate smart solutions for the local and MENA market. Worked closely with Microsoft Qatar teams to co-sell our IP products built around sensors, computer vision, data science and machine learning. Healthcare Solutions: Disrupting the healthcare sector with the latest technology solutions from Finland based on Point of Care Diagnostics, Cloud Computing, Machine Vision & Artificial Intelligence.Notable Achievements:Sales Rising Star Award FY 17 awarded by the management on overachieving targets.Leadership Award by Health Secretary, Government of Sindh for completing 120,000 digital screening for infectious diseases across 50+ locations across Sindh within 4 week. Polaris - Fleet Management Solution for Vodafone in Qatar and Muller & Phipps in PakistanSenseR - Visual Analytics Solution across 100 Retail stores for leading Fashion brand in Pakistan

Inbox Business Technologies Limited – Pakistan’s leading technology company | https://www.inboxbiz.comEffectively built and scaled corporate sales in the central region acquiring 5 new strategic accounts: Coca Cola, ICI, Punjab Information Technology Board, Punjab Metrobus Authority and Excise & Taxation Department. Managed Mega Turnkey projects at Inbox, in terms of generating new/recurring business, as well as ensuring smooth delivery. Integral part of the team to close mega deals worth >10M $ in the public sector.Increased sales portfolio for existing accounts and delivered 2.5x growth in 12 months.Notable Achievements:Locking and launching Automated Fare Collection and Bus Scheduling System (AFC-BSS) for Metrobus Service by the Government of Punjab – Scope of work included software, hardware and managed services including bus operations and cash collection with a team of 300+ people. First of its kind service with an average daily ridership of 150,000, 100,000 and 65,000 across Lahore, Islamabad, and Multan respectively. Locking and setting up assembly line for retro-reflective secured number plates for the Government. We imported semi-finished plates from our JV partner in Germany and added security features like barcode, laser tag etc. to the plates locally before delivery.

Internship program - National Key Accounts

Organised summer camp in Valcea

Global Community Development Program (GCDP)