Vp Of Marketing
Palo Alto, California, Us
Built Marketing function to lead upstream product development, downstream market management, marketing communications and training. Developed global commercialization strategy to launch renal denervation system into European and US markets. Efforts included setting messaging, creating launch tools, setting account prioritization and determining therapy development approach. Launched in select European countries in 2022.Developed and executed on product roadmap to capture user needs and create requirements for next generation systems, providing portfolio additions through 2028 and ensuring a robust, competitive pipeline.Oversaw all global congress execution, including promotion, PR, booth design, symposia, and logistics. Delivered impactful content at all major global industry conferences including EuroPCR and TCT.Led global KOL development strategy, identifying physicians for clinical, product and podium impact. Assessed Salesforce CRM, initiating a multi-phased global CRM implementation to assist in account management and provide senior leadership with dashboards to aid in decision-making.Led patient recruitment efforts for two global randomized, controlled trials, including pivotal FDA study. Ensured successful enrollment throughout COVID-19. Trials met all primary and secondary endpoints.