As one man force, was given task in 2022 to establish PTCL Group B2B Brand and develop/implement Marcom & Digital Communication Strategy. In 2 years, from creation of its name identity, it is now an established robust unit meeting all Marcom & Digital Communication requirements of fastest growing division of PTCL/Ufone. Following are few major accomplishments 1. Initiate B2B Brand from ground zero. Brand identity/logo 2. Develop Yearly Marcon calendar locking in Quarter-wise/month-wise activities within allocated Budget for the year 3. Implement tracking system/KPIs to ensure effective use of Marketing Budget over the year4. In coordination with Product teams, Develop Digital Marketing content based on complex B2B Products and Services5. Revamping of B2B Website, Digital Catalogue, Product Presentations6. Focal point for communication/execution from stakeholders both internally and externally for all B2B Marcom activities7. Develop an effective Corporate communication strategy to ensure visibility of business and brand 8. Arrange Conferences and Roadshows for different B2B products9. Arrange department Business activities such as Contract signing ceremonies, product launches10. Ensure visibility of the division within the organization by leveraging internal communication tactics11. PR Strategy. Promotion of department achievements, products and events on Digital & conventional media platforms.12. Customer outreach program through Giveaways, Corporate Dinners, Sports events (Golf & Polo)13. Internal Customers Reward & Recognition program.

General Manager Operations/Training & Development S&D (Jan 2014 - May 2016)General Manager Mobile Financial Services (Jan 2011 - Jan 2014)General Manager Development & Business Analysis (Feb 2010 - Jan 2011)General Manager Corporate Sales & Services (Jul 2009 - Jan 2010)Regional General Manager North (Mar 2007 - Jul 2009)- Established & developed network of 350+ franchises to grow business nation-wide- Successful establishment of Retail network comprising of 150,000.- 40k Mobile Financial Services outlets to launch UPaisa performing 200,000 transactions doing business volume of 1.2 billion per month at launch. - Formulated & implemented KPI’s, SOP’s & QA standards across sales channel- Operations of Service Centers, Mobile Financial services, Retail network, Corporate, Direct & In-direct sales staff, Franchises.- Developed Training department in S&D catering to 10k indirect/direct sales force training & standardization needs.- Launched Mobile Financial Services business (U Paisa). - Integration of Retail & Banking processes to develop successful working relationship between UPaisa & Ubank.- Channel development through retail outreach training program covering 80k retailers, 380 franchises & 1k direct & indirect sales staff- Successful merging of corporate sales & services businesses slashing operational costs by 30% while ensuring the continuation and enhancement of new products & services. - Budgets & Market/Business strategy for the region Key Achievements- Launch of UPaisa, the most successful MFS launch in terms of transactions & volume in 1st Quarter. - Development of an integrated Sales & Services Corporate department. Model replicated by all other operators - Established Training department for S&D.- Part of team responsible for Revitalizing the sales and distribution strategy, leading to profitable growth, helping to achieve a 50% growth in revenue and a 40% growth in EBITDA since 2008

- Establish regional Customer services Network that includes Service centers, Franchises & Corporate division.- Develop & Heading North Corporate team looking after complete business solution for 500 corporate company accounts, 1000 Corporate Individuals and 250 PCO companies. 8000 corporate subscribers- Responsible for all regional front-end/back-end customer services which includes service centers, corporate & franchises.Key Achievements- Establish Club Indigo, the largest corporate brand in Pakistan telecom history- Bring on-board and provide services to 75% corporate base of Pakistan that includes all top multi-nationals, national, public & government institutes

- Transformation of culture of 2nd largest bank in Pakistan with over 1300 branches and over 10,000 employees. From typical government institute to robust dynamic private institute through implementation of best customer services practices & launch of largest portfolio of consumer products- Major projects included Branch improvement program, developing and redefining all banking processes, implementing Quality measures, training staff, starting cross functional forums, resolving staff and customer issues, implementing reward & recognition program and providing service to consumer asset products

- Core member of sales team of company with one of biggest portfolio of FMCG products and a wide spread network of dealers & distributors.- Increasing sale volumes by 15% through induction of new distributors & wholesalers in rural areas.- Introducing concept of Rural penetration program through local brand ambassadors & youth/student engagement

- Developing new Marketing strategies to capitalize on market opportunities.- concept of direct Package deals with Multinational & National/Local companies resulting in 100% rise in revenue & air-time- established first private channel in Pakistan leading way to media boom & electronic revolution in country.