Looking after the South Region for Telecommunication & Allied Business. Core responsibilities are to establish and implement Sales Strategies and Performance Measures, lead and motivate the sales team to achieve targets.

Worked as Senior Manager Marketing for the leading distributor and service partner of the world renowned mobile phone brands in Pakistan.• Developed entire marketing plan including all ATL and BTL plans along with defining communication and marketing strategy for the launch of VOICE mobile brand from Teletec platform.• Developed all marketing, sales and communication collateral for the VOICE brand.• Organize, supervise and implement launch ceremonies, press events and marketing trainings for the Voice brand and its sales team respectively.• Work closely on the advertising campaign development for the product series of Voice, including script and theme development for all the media disciplines like television, radio, print and outdoor.• Lead role in organizing pre-launch market survey to determine consumer preferences, mobile usage preferences and mobile brand trends in different market segments.

Retail Sales & Marketing Launch the new retail chain by the name of ‘UM Outlet’ under the umbrella of United Mobile across Pakistan. • Recruit staff, introduce induction program and deliver training.• Open 65 outlets covering 30 cities in 4 months only • Total increase in turnover in excess of Rs.120 Million p.a

Project Leader (United Mobile App Store)Initiated and established the first online Mobile App Store by a Pakistani Mobile Distributor with approximately 25 to 30 free applications and 2 United Mobile branded applications.• City Xplorer a United Mobile branded mobile application developed specifically for Pakistan. The application is a multiplatform application working on 5 different mobile brands with approximately 20,000 downloads and growing!• United Mobile branded mobile cricket game by the name of “Cricket Dhoom” being developed with Pakistani look & culture in mind. This application is also a multiplatform application working on all renowned mobile brands. Brand Management• Direct marketing, advertising & marketing campaigns, sales promotion & PR strategies• Leading and coordinating the preparation of marketing collaterals and follow through with final execution• Launch successful brand-building advertisement campaigns for all partners • Launch various joint promotions with Banks and telecom Companies • Coordinate with franchises for better execution of promotional activitiesMedia Buying & Advertising• Media buying, planning & control• Coordinate with ad agency in order to design marketing campaign • Project supervision to design e-commerce web portal Event Management & Research• Participate as a Project Manager in different exhibitions (Life Style, ITCN) and other brand promotional events on national & international level.• Design & conduct market research to improve business processAchievements: • Nokia Face of the Year 2005 - awarded by Nokia MENA • Increase web traffic by over 40% year over year and ‘Fans’ by 55% on Facebook page month over month • Lead role for handling marketing projects during the period UM won Nokia Best distributor award for 2005 among 69 countries & Motorola Best distributor award for 2006

• Review of schedules & reports on daily basis to achieve monthly sales targets • Supervision of arrangements of goods & follow-up for receivables • Schedule for monthly accounts for management review• Deputed as a Project Manager at airport sales pointAchievements: • Record Sale in scratch card and transactions made with an individual dealer among all opponents.• Increase sales by 25% month over month & profitability by 10% after 6 months at airport sales point

Worked as Retail Sales Officer in the company dealing in mobile handsets distribution in Pakistan • Supervise sales staff to achieve sales target• Arrangement of goods as per given orders & timely delivery • Follow-ups for receivables• Merchandising at Retail Outlets • Conduct Survey & research as per the given guidelines

During this period, gained hands-on experience in various sales departments of the company. Handled various diversified customer orders independently from the commercial side.