Digital Marketing Fundamentals: I learnt the fundamental principles that are required for any digital marketing success. I also learnt the power of applying digital marketing concepts across the marketing function in any business – integrating traditional and digital marketing strategies to maximize result. Social Media Management: I learnt how to use different digital marketing tools to grow social media accounts, analyze accounts’ profiles and that of competitors, as well as schedule contents for distribution across multiple platforms.Social Media Advertising: I learnt basics and advanced techniques of setting up ad accounts on social media platforms as well as advertising on them.Developed and oversaw a thorough content calendar, guaranteeing a productive timetable and strong platform engagement.Created customer-focused digital strategies, and improved the efficacy of programming and content scheduling through competitive analysis.Obtained practical expertise with social media performance indicators, and adjusted content to boost audience engagement and brand awareness.