Faith Bevard Email & Phone Number

Columbus, Ohio Area

After years working with established and emerging restaurant brands, I have packaged my knowledge into a coaching program called Dig In. Dig In offers monthly educational seminars, quarterly training sessions, team coaching, special partner discounts, VIP specials and more, to help busy restaurant owners, operators & corporate marketers invest their marketing dollars wisely. From menu engineering to local restaurant marketing, handling sales calls to understanding if, when and how to use a coupon -- we'll cover it all!

Columbus, Ohio Area

Founded marketing firm designed to develop and execute integrated marketing strategies for consumer-products organizations and restaurant brands. : *Fast Casual *QSR*Family Restaurant*Casual Theme*Fine Dining Retail Food ProductsScope of projects includes most aspects of restaurant/consumer products marketing: Local Store MarketingPoint of PurchaseSale Support MaterialConcept Development New Product Development Product Testing and LaunchesCategory Launch Operations Coaching Marketing Advisor Promotional Partnerships

Managed one of the agency’s largest accounts and led a cross functional team to create POP and menu to reach company goals.• Oversaw menu design and layout to increase appeal, brand identity and operational effectiveness. • Introduced menu engineering to maximize profitability, influence food cost and improve ticket times resulting in food cost savings of more than .5% and sales gains in excess of $1.7 million. • Developed and maintained systems and structure to effectively manage menu and POP material production. (established organizational structure for image library and proofing system to ensure accuracy and save time) • Managed agency creative execution to insure on-brand, on-target, and on-budget completion of menu, merchandising and marketing initiatives.

Supervised major agency accounts for this award-winning, leading edge Columbus, Ohio-based agency and served as a key player on the new business development team. • Managed agency resources to develop support materials for business-to-business and consumer products accounts. • Served as account services representative on the new business development team responsible for building agency volume. • Facilitated strategic planning sessions for key clients to address specific business concerns.

Director of Advertising (May 1990- February 1997)Advertising Coordinator (February 1988- May 1990)Marketing Intern (October 1987-January 1988)Key member of marketing team, responsible for company-wide brand marketing and advertising initiatives as this regional casual restaurant chain grew from twelve to 48 locations in twelve DMA’s with revenues of $100 million and an advertising budget of $3 million. Participated in new product development, menu design, local store marketing, in-store merchandising, specials events, investor and public relations,